Black Friday-Cyber Monday 2023 Recap

Written by Sylvia Nguyen

Topics: What's New

Published: Nov 29, 2023

2 minutes read

BFCM 2023 Summary

Black Friday and Cyber Monday 2023 marked a resounding success for Shopify retailers worldwide with a total record of $9.3 billion in sales, corresponding to 24% of sales growth compared to last year's BFCM. This proof has demonstrated the enduring strength of the retail industry in a year of economic uncertainties.

Despite concerns about inflation and a potential economic downturn, shoppers' enthusiasm for holiday shopping remained undeterred, resulting in record-breaking sales figures. Qikify, as a leading Shopify application, provides valuable insights into consumer behavior during BFCM 2023 through our active users' data. We would like to congratulate to all our users for a prosperous BFCM that you've had with Qikify apps.

BFCM 2023 highlights from Qikify apps' users:

  • $244.7K is the total generated revenue from our upsell tools, with the contribution of Qikify Upsell & Cross-sell app ($219.8K) and the Product Offers extension of Qikify Checkout Customizer ($24.9K).
  • Top selling countries are United States, United Kingdom, Canada, Australia and France.
  • One of the most used features of Qikify Checkout Customizer is Custom Fields with the average engagement rate reached 17.84% during BFCM.
  • Most-favored store design tool must go to Qikify Sales Pop-up & Social Proof with the total record of 901.4K visitors and 901K impressions of all the app's add-ons used on storefront.

BFCM 2023 infographic

More details of Black Friday - Cyber Monday 2023 are visualised below:

black friday cyber monday 2023 recap summary by Qikify - Shopify apps provider

It's a wrap!

The remarkable success of BFCM 2023 bodes well for the upcoming holiday season, particularly Christmas. The strong demand exhibited by consumers during Black Friday and Cyber Monday suggests that they remain eager to spend and embrace the spirit of gifting. Retailers can capitalize on this momentum by offering attractive deals and promotions throughout the holiday season to further stimulate consumer spending and maximize sales opportunities.

Let's continue to rock the last month of Q4 together with the last holiday sales of 2023!

Ready to maximize your business revenue in the upcoming holiday sales? Start your free trial of Qikify to prepare for the booming sales season!

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