With BFCM just around the corner, the race to capture customers' attention is on. But instead of casting a wide net, imagine the impact of offering each customer a deal that feels tailor-made for them. By segmenting your audience based on their purchase history, you can turn your BFCM strategy into a powerful, personalized sales engine.
1. Why Merchants Should Segment Customers
During BFCM, offering discounts can drive sales, but
over-relying on coupons can eat into your profits. Exclusivity, on the other hand, can be a game-changer. By targeting customers who are most likely to purchase and offering them exclusive deals, you can significantly enhance their buying motivation. This is where customer segmentation becomes invaluable.
The Power of Personalization
Customers have varied needs, and relevance is key to engagement. By segmenting your customers, you can craft tailored offers that resonate with specific groups, making your marketing efforts more effective and personalized.
Over-relying on coupons can eat into your profits.
Use customer segmentations for a better personalized marketing efforts
2. How ECPower Enhances Your Sales Strategy with "Segment Management"
ECPower takes customer segmentation to the next level by making it easy to create and manage segments based on purchase history. These segments automatically sync with customer tags in Shopify, allowing you to seamlessly integrate them across all your
marketing tools with minimal effort.
Here’s how ECPower’s Segment Management can boost your strategy:
Unified Segment Management
Daily Tracking of Segments
#1 Unified Segment Management
While you might already be familiar with segmentation, managing these segments effectively is where the real value lies. ECPower brings all your segments together in one place, unifying them across various tools.
ECPower allows users to manage all segments in just one place
#2 Daily Tracking of Segments
It tracks the daily growth and revenue of each segment, offering you valuable insights into how your audience is responding to your campaigns.
Track segments every day to get valuable insights
#3 Deep Customer Insights
ECPower provides detailed insights into the characteristics of each segment. For example, you can identify the most popular products within a specific group, allowing you to refine your offers with precision. This level of understanding helps you craft more personalized and effective marketing strategies.
Gain deep insights with over 100 detailed reports using ECPower
3. Success Stories: How Segmentation Boosted Sales
Take
Chomusubi, a well-known gift shop in Japan, as an example. They meticulously plan each sales campaign using ECPower, dividing their target customers into three to four segments based on criteria such as purchased product, recency, and loyalty.
For instance, Chomusubi focuses on customers:
who made similar purchases during the previous year's campaign.
who purchased the best-selling product this year, or, haven't purchased yet.
who consistently buy during specific promotional periods.
By crafting personalized messages and exclusive offers for each segment, they achieved a threefold increase in conversions. Their secret? Personalization.
Messages like, "This exclusive offer, crafted by our store master, is just for you, based on your past purchases with us," made customers feel valued and special.
Chomusubi creates different customer segmentations to delivery the most personalized shopping experience
4. Tips for Effective Segmentation
#1 Find the right segment size
Ensure your segments are neither too large nor too small. Each segment should be distinct, with clear, actionable preferences that your team can address effectively.
#2 Prepare your segments in advance
Start building and tracking your segments well before launching your BFCM campaign. This gives you the data you need to fine-tune your strategy and maximize impact.
#3 Monitor customer journeys
Keep an eye on how your segments move through the sales funnel. Use this data to adjust your strategy, ensuring that your segments are being nurtured effectively throughout their customer journey.
Visualize the customer journey map to identify critical touchpoints
ECPower is a Part of the Qikify BFCM Premium Solution Package!
Prepare for BFCM with the best Shopify Apps. ECPower is included in the Qikify BFCM Premium Solution Package, alongside other top-tier tools; Qikify Upsell & Free Gift, PageFly - Page Builder, Tepo Custom Product Options and Avada Joy Loyalty. Get ready to elevate your sales strategy with solutions designed for success.
We all are offering a discount for the BFCM campaign to new sign-up users. For details, please visit the campaign website!
Edited and supervised by Product Manager of ECPower - Shopify Customer Segment & Journey Management, supporting Shopify merchants' CLV growth, CRM strategy and data analytics.
