ecommerce tips

Creative BFCM Ideas: Unwrapping the potential of gift wrapping

by Tepo

  • Sep 23th, 2024

  • 3 mins read

gift wrapping add-on
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What if we told you, there is a yet highly profitable, add-on service that could boost your net margin by a whopping 50% per item. It's not a magical elixir or a secret formula; it's simply gift wrapping! 


Why? Because by stepping into the gift-wrapping game, you’re stepping into a sacred place between friends and family. Your customers are trusting you with the responsibility of delivering the moment before the moment, don’t let them down. By providing this service, businesses not only meet customer expectations but also differentiate themselves from competitors.

1. Why gift wrapping works?

The process of unboxing suggests the excitement and anticipation release dopamine, while the tactile interaction with the packaging engages multiple senses. This multi-sensory experience makes the unboxing moment memorable, reinforcing brand loyalty.

  • Increase Average Order Value: Gift wrap services provide an additional revenue stream as buyers opt for this add-on.

  • Customer Satisfaction: Thoughtfully packaged gifts enhance the overall experience for both the giver and the recipient.

  • Branding Opportunity: Customized gift wrap designs can reinforce your brand image during the unwrapping experience.

  • Brand Differentiation: Sets your business apart from competitors, making you a more attractive choice for gifting needs.

  • Upselling Potential: Encourage customers to purchase additional products to complement their gifts, leading to higher sales.

  • Targeting Special Occasions: Effectively tap into seasonal shopping trends, capturing more sales during peak times.

gift wrapping's benefits for merchants

Gift wrapping is a simple add-on but can bring many benefits to merchants.

2. Tips when offering gift wrapping add-on

customization gift wrapping add-on

Customization 

Offer customizable gift wrapping options:

Various papers, ribbons, gift cards, gift

boxes, or handwritten notes, and showcase

how beautiful the gift will be wrapped.

sustainability in gift wrapping service

Sustainability

Eco-friendliness is a growing concern, opt

for recyclable, biodegradable materials. It makes buyers feel good about their purchases.

create seasonal and trendy gift wrapping service

Season & Trends

Offer wrapping designs that keep up with

holidays, festivals, or current fashion. It

shows that your brand is attuned to what's

happening and always active.

3. Case Study: Dr.Dough Donut had increased nearly $1,000 in just 2 weeks

By offering more options related to gift wrapping into specific occasions and gift card with personalizable messages, Dr.Dough Donut had increased nearly $1,000 add-on sales in just 2 weeks after showing add-on items of gift packing on the product page. Tailored gift wrapping made customers feel valued, driving higher cart value.

dr.dough donut case studies for gift wrapping

Dr.Dough Donut includes the gift wrapping add-on as a product option.

Try implementing gift wrapping on your store with Tepo Product Option!

Explore the potential of gift wrapping add-on today with Tepo Product Options. This powerful app allows you to offer personalized gift wrapping options, enhancing customer satisfaction and boosting sales. 

Take advantage of our exclusive discounts in the Shopify Booster Package. It includes Tepo Product Options, PageFly, Qikify Upsell & Free Gift, Joy Rewards & Loyalty Programs, and ECPower Customer Segmentation. 

Don't miss out on this opportunity to use the top-tier tools with up to 50% sale off. For details, please visit the campaign website by clicking on the below banner!
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  • ABOUT THE AUTHOR

  • ECpower customer segments

    Ashley Ng. 

    Tepo: Custom Product Options Variant's Product Manager

    Written by the product manager of Tepo: Custom Product Options Variant. With over 25 flexible option types, this app can help you created unlimited product options & variants options and let your customers customize and personalize products.