How Ickle Bubba boosts product discovery and revenue with smart upselling
Learn how this baby products innovator eliminated manual campaign creation, showcased their all-in-one product range, and boosted discovery across their catalog—all while maintaining healthy profit margins.
Customer
Ickle Bubba
Platform
Shopify Plus
Website
Industry
Baby products
+£275,000
Generated upselling revenue
(Performance last 6 months)
OVERVIEW
Ickle Bubba was born out of necessity in 2013 when founders Fran and Veronica embarked on their journey as new parents. While preparing for their baby's arrival, they encountered a frustrating reality many parents face: finding stylish baby travel systems at reasonable prices was nearly impossible. Even when they discovered seemingly affordable options, the costs quickly escalated when essential accessories like carrycots were added separately.
This experience revealed a gap in the market that inspired them to create Ickle Bubba – a brand committed to offering stylish, comprehensive baby products at fair prices without compromising on quality or aesthetics.
CHALLENGE
As Ickle Bubba grew, they faced several e-commerce challenges that limited their growth potential:
- Low items per order: Despite offering a wide range of complementary baby products, customers typically purchased single items rather than complete solutions.
- Limited product discovery: New parents weren't discovering Ickle Bubba's full range of essential baby products.
- Stagnant average order value (AOV): The team recognized that increasing their AOV was crucial for sustainable growth.
"When we started with Shopify, we quickly realized it didn't have any built-in upsell functionality," explains the Ickle Bubba team. "We wanted to showcase our all-in-one product range and help customers discover everything they might need for their baby."
Their initial attempts to solve this problem fell short. "We tried using pop-ups to display recommended products, but it just didn't work effectively," they recall.
Campaign creation was another pain point: "Creating promotions was incredibly complex. If we wanted to run a campaign on specific products or collections, we'd have to create individual versions for each product rather than applying it once to an entire collection. It was really complex and inefficient."
SOLUTION
After researching various options, Ickle Bubba discovered Qikify Discount's Buy X Get Y app, which provided the flexible solution they needed.
The team implemented almost every feature the app offers, with particular focus on the cross-sell and upsell capabilities. The ability to create specific, targeted promotions across collections transformed their approach to product bundling and customer experience.
Icke Bubba displays more recommended products as a bundle
"What we love about Qikify is how specific and selective we can be with our promotions," the team shares. "We can easily create targeted offers that make sense for our customers while showcasing our comprehensive product range."
Implementation was smooth, and the Ickle Bubba team particularly appreciated the responsive support they received whenever questions arose.
RESULTS
The impact of implementing Qikify Discount was immediate and substantial:
- Significant revenue boost: During the November sales season, Ickle Bubba generated between £4,000 to £7,000 in additional revenue directly attributable to the app.
- Strong ROI year-round: "The return on investment is great, even during non-peak periods," notes the team.
- Maintained healthy margins: Importantly, these results were achieved without sacrificing profitability. "We didn't even need to offer discounts – we simply showcased complementary products that were available, and customers responded. Our margins remained really good."
- Enhanced product discovery: Customers now regularly discover and purchase complementary items they might have otherwise missed.
"The cross-sell and upsell features are pretty incredible," the Ickle Bubba team concludes. "The additional revenue generated from using the app speaks for itself, but we're equally pleased with how it's improved the overall shopping experience for our customers. They're discovering the full range of what we offer, and that's exactly what we wanted to achieve."
Take a closer look at Ickle Bubba's store and implement upselling, cross-selling to boost sales today with Qikify!