ecommerce tips

(BFCM Case Study) Increase upsell revenue by product bundles

by Qikify

  • Sep 23th, 2024

  • 3 mins read

bfcm case study product bundles
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Bundling products is a simple yet powerful way to increase your store’s average order value while providing extra value to your customers. 

1. Why Product bundles work?

Product bundles are a powerful eCommerce strategy that can increase sales, improve customer satisfaction, and reduce cart abandonment. By combining related or complementary products into a single package, you can offer customers greater value, convenience, and a more compelling reason to purchase. Here are we various benefits of product bundles to see why they work in eCommerce:

  • Encourage Bigger Purchases: Bundles motivate customers to buy more, helping you maintain a healthy profit margin. 

  • Offer Mystery Bundles: Create excitement by offering mystery bundles that feature some of your top products at a substantial discount - perfect for deal-seekers!

  • Clear Out Slow Inventory: Bundles are an effective way to move older or slow-moving inventory, making room for new products.

purchase icon

Encourage Bigger Purchases

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Offer Mystery Bundles

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Clear Out Slow Inventory

A win-win for both your business and your customers!

2. Psychology insight of product bundles

The paradox of choice suggests that an abundance of options actually requires more effort to choose and can leave them feeling unsatisfied with their choices or cause them to walk away without making a decision.

3. Tips on creating product bundles on product page

rule of three in product bundles

Rule of Three

Rule of Three suggests that three is the magic number when presenting items to customers, offering the perfect balance of variety and simplicity.

Upsell Strategy

Ensure the upsell products are related to the purchase and priced lower than the main item to encourage customers to add them to their purchase.

upsell strategy

4. Case Study: Pottery for the planet

Let's explore a real-world success story with product bundles. Potter For the Planet saw a remarkable increase in upsell revenue during Black Friday 2023. By strategically offering product bundles, they generated over $3,200 in additional sales in November alone.

The power of product bundles lies in their ability to increase the average order value. Even small, low-priced items like the $2 heat bands (just 5% of their average main item price) can significantly boost sales when bundled effectively. This example demonstrates that smart bundling can have a substantial impact on your bottom line.
pottery for the planet product bundles

Pottery For The Planet implemented product bundles on their product page

Creating product bundles with ease using Qikify Upsell & Free Gift

Create product bundles on your store's product pages today without any codes using Qikify Upsell & Free Gift. This app allows merchants to create product bundles with various settings and conditions, and also an in-app analytics system to track and optimize your bundles' performance.

Qikify Upsell & Free Gift is now offered with a 30% discount in the Shopify Booster Package. Grab this exclusive deal today and use it to prepare your store for the upcoming BFCM sales.
qikify shopify booster package for black friday

  • ABOUT THE AUTHOR

  • ECpower customer segments

    Liz Pham

    Qikify Product Manager

    Written by Liz Pham, Product Manager at Qikify.

    Qikify, with years of experience helping merchants grow their businesses, provides top-tier, streamlined solutions to boost store conversions and revenue. We specialize in creating simple yet effective eCommerce solutions.