Moztech’s Journey to Enhanced Customer Loyalty and Increase Repeat Purchases by 23% 

Customer

 Moztech

Platform

Shopify Plus

Website

Industry

Mobile accessories

+23%

Repeated Purchase

moztech powerbank

OVERVIEW

Moztech is a pioneering tech brand focused on enhancing people’s well-being and quality of life through innovative products. With a portfolio of nearly 40 smart appliances, Moztech is dedicated to elevating lifestyle comfort. Their flagship product line, the quick charger, stands out with its 100-240 global voltage compatibility, eliminating the need for a transformer, and its ability to support both Apple and Android devices. These chargers can power up to five devices simultaneously, combining aesthetics with functionality. Endorsed by VOGUE and GQ, Moztech’s chargers have become essential fashion accessories for both home use and travel. 


The brand’s mission is to make life more convenient and enjoyable, allowing customers to focus on every moment without the worry of running out of battery power.

moztech ceo
moztech product

CHALLENGE & SOLUTION

Despite its success and strong market presence, Moztech faced difficulties in enhancing customer engagement, driving repeat purchases, and expanding its customer base.

To tackle these challenges, Moztech sought help from the Ako team, focusing on these key objectives:

  • Increasing AOV using cross-sell and upsell discounts: Encourage customers to discover and experience more of Moztech's recommended products.

  • Enhancing Customer Engagement: Build stronger relationships with existing customers and provide exclusive updates.

  • Gaining New Customers: Attract new customers and convert them into loyal brand advocates.

  • Boosting Instagram Engagement and Sales: Leverage Instagram as a channel for engagement and sales, including offering exclusive discounts.

moztech product

SOLUTION

Implementing Loyalty Programs and Product Bundling with Qikify and Akohub.

  • 1. Boosting Sales with Qikify’s Upsell and Crossell

    To encourage customers to discover more products and increase the average order value, Moztech utilized Qikify's 'Cross-sell and Upsell' feature. This strategy offered customers recommended products at discounted prices. As a result, it drove sales, encouraged customers to regularly use Moztech's products, and enhanced brand familiarity and loyalty.

moztech product page

Moztech uses the BOGO feature in their cart page.

SOLUTION

  • 2. Strengthening Customer Engagement with a Loyalty Program

    Moztech, with Ako’s guidance, launched an exclusive loyalty program aimed at improving customer retention and engagement. This loyalty member center created a direct communication channel with regular customers, offering special updates, personalized offers, and interactive rewards. The loyalty program was instrumental in boosting repeat purchases by 23% while also increasing the frequency of customer interactions.

moztech loyalty program

Moztech's loyalty program

SOLUTION

  • 3. Expanding the Customer Base through Referrals

    Moztech introduced a referral program to drive customer acquisition. Customers were rewarded with points and discounts for referring others, and new customers received a triple-point bonus upon sign-up. This welcome bonus incentivized new customers to join the loyalty program, which helped convert them into active, long-term users of Moztech’s products.

moztech referral program

Moztech's referral program

SOLUTION

  • 4. Increasing Engagement via Instagram DM Automation

    To maximize engagement on Instagram, Moztech adopted Akohub’s Instagram DM Automation feature. By utilizing this tool, Moztech seamlessly interacted with customers 24/7, offering instant checkout links through comments on Instagram Reels and Posts. This automation allowed Moztech to improve customer engagement and conversion rates through real-time interaction.

moztech

THE RESULTS

Through the collaborative efforts of Akohub and Qikify, Moztech achieved significant growth. Cross-selling and upselling sales saw a notable increase, customer engagement rose substantially, and the customer base expanded. The loyalty program played a key role in strengthening customer retention, with loyal customers contributing a meaningful portion to Moztech’s overall sales. These initiatives not only boosted revenue but also solidified Moztech’s reputation as a forward-thinking brand dedicated to enhancing everyday life through innovative technology.


Here is the details of Moztech's loyal program for your reference: 

  • Regular Level: receive 1% cash back for each order, a $100 coupon as birthday gift.
  • Silver Level: receive 1% cash back for each order, can upgrade criteria after spending $5,000 in a year and at least 2 orders, $50 coupon and free shipping as the upgrading gifts, $50 coupon and free shipping when renewal criteria, $200 coupon as birthday gift. 
  • Black Level: receive 2% cash back for each order, 5% off each order as checkout discount, can upgrade criteria after spending $30,000 in a year and at least 3 orders, $100 coupon and 3 free shipping coupons as the upgrading gifts, spend at least $15,000 a year to renew criteria, $300 coupon as birthday gift. 
  • Diamond Level: receive 5% cash back for each order, 10% off each order as checkout discount, can upgrade criteria after spending $50,000 in a year and at least 3 orders, $300 coupon and 3 free shipping coupons as the upgrading gifts, spend at least $30,000 a year to renew criteria, $500 coupon and special free items as birthday gift. 

Visit Moztech's store or try our upsell and cross-sell solution in your own store!