From frustration to seamless checkout: Supersports Vietnam solves address format challenges

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Customer

Supersports Vietnam

Platform

Shopify Plus

Website

https://supersports.com.vn
Industry
Sport apparel & equipment
Supersports Vietnam
About Supersports Vietnam

OVERVIEW

Supersports Vietnam is a prominent retailer under GTF Co., Ltd and part of the Central Retail Group. Originally founded in Thailand in 1997, the brand has grown to be one of Vietnam's leading sports resellers and distributors.

Supersports operates both multi-brand retail outlets and standalone concept stores for brands suck as Crocs, Skechers, etc. With over two decades of experience, their product range spans sports apparel, footwear, accessories, and equipment, serving everyone from professional athletes to casual fitness enthusiasts.

CHALLENGE

In Vietnam, addresses follow a strict multi-level hierarchy - province, district, ward, street name and house number. All in a specific sequence to ensure successful deliveries.

Shopify's default address fields didn't align with this structure, creating operational challenges for large-scale retailers.

For Supersports, this misalignment led to:

  • Increased operational friction: The fulfillment team had to manually verify or correct customer addresses, delaying processing times.

  • Risk of failed deliveries: Incomplete or mismatched data could cause shipments to be misrouted, returned, or delivered late, which directly impacting customer satisfaction.

  • Customer confusion: Shoppers were unsure where to input certain address components, which sometimes resulted in incomplete or incorrect information.

To make matters worse, Vietnam had recently merged certain provinces and cities, reshuffling wards and districts and creating mismatches in existing address databases. This “moving target” added a second layer of complexity, making accurate data capture at checkout even more critical.

Given Supersports' position as a trusted sports retailed, a smooth and intuitive checkout experience was essential. Any friction could lead to abandoned carts, lost sales, and potential damage to brand trust.

Challenges Supersports Vietnam facing

SOLUTION

To overcome the address formatting limitations and ensure a seamless checkout, Supersports turned to Qikify Checkout Customizer — a Shopify checkout extensibility app that gives merchants full control over checkout fields, layout, and styling.

Working closely with the Qikify team, Supersports implemented:

  • Custom address fields: Separate inputs for Province, District, and Ward, arranged in the familiar Vietnamese sequence.

  • Dynamic field updates: Ward and district options automatically adapt to the selected province — crucial for handling recent province/city mergers without creating confusion.

  • Technical setup support: Qikify assisted with address mapping, testing, and fine-tuning to ensure the checkout was fully prepared for both current and future address changes.

As a finishing touch, Supersports also applied a branded checkout design with fonts, colors, and layout that reflected their professional brand identity.

Checkout default

Default Shopify checkout: Only includes Country, City, and State fields, which don’t align with Vietnam’s address format.

Qikify Checkout Customizer

Qikify custom checkout: Allow custom fields for District, Ward, Province

RESULTS

Sometimes, effectiveness isn’t just about numbers. It’s about removing bottlenecks that slow a business down. For Supersports, the impact was immediate:

  • Accurate, complete addresses: Every detail is captured correctly, reducing delivery errors.

  • Faster fulfillment: Operations no longer need to manually confirm addresses as often.

  • Future-ready: The system can quickly adapt to any changes in Vietnam's administrative address stucture.

Supersports Vietnam results using Qikify

Take a look at Supersports Vietnam’s custom checkout page and bring the same seamless, localized experience to your store today with Qikify!

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