The checkout strategy behind EnGold's $2,700 AOV
Premium jewellery purchases come with higher expectations at every step. Here's how EnGold used Qikify to create a seamless, trust-building checkout experience for high-value orders — and what they had to say about the results.
Inside EnGold's checkout experience for premium Jewelry Buyers
Collect information, reduce manual work
EnGold uses custom fields at checkout to gather order-specific details from customers — eliminating back-and-forth emails and streamlining order management on the backend.
Suggest relevant products at the right moment
At checkout, customers are presented with curated product suggestions — with the ability to select variant and quantity inline — without being redirected away from the checkout flow.
Let customers adjust without leaving checkout
Rather than sending buyers back to the cart page, EnGold's checkout lets customers modify their order in place, keeping the purchase momentum intact.
Build trust at the final step
Trust badges, support links, and reassurance elements are embedded directly in the checkout UI — reducing hesitation and cart abandonment at the moment that matters most.
