The brand began as an innovative solution to a common problem: the environmental impact of single-use fresh flowers. Founded by Dane ten Berge and Job Smits van Waesberghe, being passionate about sustainability and interior design, Blooming Good embarked on a mission to provide high-quality, durable, and beautiful artificial flowers, partly crafted from recycled materials.
They differentiated themselves by combining the elegance of traditional floristry with the longevity and sustainability of artificial arrangements, making Blooming Good a leader in the eco-friendly home decor market.