Shopify B2B for all plans & Duos full access free this week

If you've been waiting to launch wholesale because you're not on Shopify Plus, that barrier is gone.

At the beginning of April 2026, Shopify officially opened its native B2B features to all merchants — Basic, Grow, Advanced, and of course, Shopify Plus plans included. The features available depend on the plan, but most B2B essentials are now accessible across all plans. Non-Plus merchants can now access company profiles, catalogs, net payment terms, self-serve ordering, and Shopify automation at no additional cost on top of their existing plan.

That's a real shift.

For years, running DTC and wholesale from the same Shopify store was a privilege of Shopify Plus. Now, merchants on every plan can manage wholesale and DTC from a single platform.

And more importantly for this announcement, we want every merchant actually to experience what a proper B2B setup feels like. That's why we're opening a free week for Duos B2B Self-Service. Pay nothing for everything, all features, from April 3–15, 2026.

Here are the B2B features now available on all plans:

• Company profiles: set up wholesale buyers as companies with their own accounts, locations, and contacts
• Custom catalogs: up to 3 catalogs with tailored product lists and pricing per buyer group
• Volume discounts and quantity rules: offer bulk pricing natively, without a third-party app
• Net payment terms: give wholesale buyers the option to pay on terms (net 30, net 60, etc.)
• Vaulted credit cards: securely store B2B buyer card details for repeat orders
• Self-serve ordering: B2B buyers can browse, see their negotiated prices, and place orders independently
• Shopify Flow, Markets, and Shopify Payments: all now work for B2B orders, not just DTC

And here are some features that are still limited to only Shopify Plus:

• Unlimited catalogs: no cap on how many custom price lists you can create
• Direct catalog assignment: assign catalogs directly to specific companies or locations (vs. via Markets only)
• Partial payments: accept partial upfront payments on B2B orders
• Deposits: require deposit payments before fulfillment

Shopify updated its Help Center about B2B features by plan

Shopify's update means more merchants than ever can now run wholesale. But knowing the features exist and knowing how to actually run a B2B operation are two different things.

That's why from April 3–15, 2026, we're opening all Duos B2B Self-Service features completely free, so every Shopify merchant can get hands-on with a real B2B setup.

Duos is a modular B2B self-service app that gives your wholesale buyers a professional, independent ordering experience. This app is built natively on Shopify's B2B infrastructure. 

Duos B2B self-service on Shopify App Store

Here's everything you can try this week:

• User & Permission: The foundation. Control who on your buying team can access what from roles, permissions, and account management.
• B2B Registration: Custom onboarding forms and approval workflows so new wholesale leads can apply, get reviewed, and get set up without you managing it manually.
• B2B Quote Request: A full negotiation engine. Buyers submit quote requests, you respond with custom pricing, and deals get closed inside the portal. No email chains needed.
• Quick Order with CSV & SKU: Built for procurement teams who know exactly what they need. Buyers can bulk-order via CSV upload or direct SKU entry. Fast, professional, frictionless.
• B2B Shopping List: Requisition lists and internal approval flows for B2B buyers. Perfect for teams that need to plan, review, and approve orders before they go through.
• B2B Finance & Credit: Manage credit limits per buyer, track ledger activity, and pull payment reports as a proper credit management system inside your Shopify store.

Normally, these modules are priced individually based on what your operation needs. This week, every single one is unlocked for free because we want you to see what a fully-equipped B2B store actually looks like before you commit to anything.

→ Try all Duos B2B features free until April 15, 2026