• LIVE WEBINAR

What’s next for B2B commerce?

The self-serve experience

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50 seats available

March 20, 2026, 11:00 AM - 12:20 PM (EST)

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Our speakers

Ashley Nguyen Duos B2B

Ashley Nguyen

Product Manager
@ Duos B2B Self-service -
A Shopify Plus app from Qikify

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"I started in ecommerce as a junior sales assistant, seeing manual inefficiencies firsthand.

Now, as a B2B Product Owner, I combine that experience with strategy, because B2B deserves better than spreadsheets and hope."

Daniel ramirez

Daniel Ramirez

Senior Solution Engineer
@ Shopify B2B

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"I’ve worked on both the buyer and builder sides of B2B.

Now, as a Senior Solutions Engineer at Shopify, I help enterprise brands modernize and scale complex commerce through self-serve."

Agenda

This session features Ashley Nguyen and Daniel Ramirez exploring the rise of B2B self-service. Daniel provides a technical deep dive into Shopify B2B capabilities, while Ashley examines the strategic imperative of self-service through authentic client success stories. The webinar concludes with an interactive Q&A segment.
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01. The shift - Why "younger" buyers are changing B2B forever
Explore the psychology of the digital-native buyer and uncover why traditional sales tactics are failing to convert the next generation of B2B spenders
02. The toolkit - How Shopify is closing the B2C gap.
Get an inside look at Shopify’s native B2B features and see how the right tech stack removes friction, turning complex orders into seamless checkouts
03. The proof - From tradeshow floor to self-serve portal
Watch real-world demos of Duos - A Shopify Plus app from Qikify in action and discover how Life Fitness simplified team management while Ironwear dominated tradeshows with self-serve portals
04. Your next steps - Live Q&A
Bring your questions and challenges to our live strategy session where our experts will help you map these insights directly to your business goals

Our organisers

The host

Qikify - A comprehensive suite of Shopify apps designed to increase merchant sales and revenue. Trusted by over 4,000 Shopify Plus stores and leading agencies.

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Media partners

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webinar audiences

Secure your seat for the B2B self-serve future

Only 50 live spots available. Register now to secure your access. Even if you can't attend live, we'll send you the exclusive recording.