Your next customer might never see your website
AI agents now browse catalogs, check prices, and build carts for shoppers who never open your site. It's a setting in your admin.
Shopify news
Agentic commerce takes the wheel
Shopify's Spring '26 Edition shipped 150+ updates. The theme: buying now runs through AI.
- Shopify Catalog — AI agents search your products with real-time pricing and availability. No extra feed needed.
- Shop sign-in in AI chats — buyers arrive already recognized.
- Sidekick takes action inside apps — Judge.me, Klaviyo, Loop, Smile, more coming.
- Finally landed — discount stacking and variant-level publishing.
Clean up your product data — agents can only represent your store as well as your data allows.
On the horizon
DotDev lands July 21–22 — and it matters to you
Shopify's developer event, now two full days in Toronto. No ticket or code needed:
- The agenda points squarely at end-to-end agentic commerce.
- What's demoed on stage reaches your admin within 6–12 months.
- Main-stage content will be recorded and shared — watch for direction, not code.
Qikify is watching closely too. More soon. 👀
Main topic
That's a wrap: the Taking Back Control finale
Six months, six fronts: discovery, data, checkout, discounts, personalization, loyalty. Four principles that don't expire:
- Clarity beats complexity
- Two things done well beat eight done adequately
- Friction compounds quietly
- The only edge that doesn't expire is noticing early
Your store is one connected system, not six separate problems. Fix the system, not the symptom.
Next month: the best of DotDev, translated for merchants. Until then — keep your product data clean.
See you in August.