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TAKING BACK CONTROL IN A MORE COMPLEX ECOMMERCE WORLD

We redraw the map so you can relearn the terrain clearly, shift your thinking to build a store that thrives in this landscape, not just survives it.

(Coming soon in early March. Stay tuned!)

Retention

logic

Data signals

Marketplaces & recommendation engines

Discount

campaign

Checkout

page

AI

assistants

Persona
-lization

Traffic
visibility

Title

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Map Area

Traffic visibility

You can drive traffic but not control how attention is framed or filtered.

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Map Area

Marketplaces & recommendation engines

Outside your control.

Map Area

Data signals

Your decisions depand on data but not all signals are real or clean.

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Map Area

Checkout page

The final control layer where rules, eligibility, and intent are enforced.

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Map Area

Discount campaign

Where promotions quietly decide margins unless you take control back.

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Map Area

AI assistants (ChatGPT, Copilot,...)

Outside your control.

Map Area

Retention logic

Retention works best when rewards are simple, transparent and friction-free.

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Map Area

Personalization

Relevance built on consent, clarity, and first-party data, not surveillance.

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