BFCM Guide: Maximizing Sales with Shopify Extensions

Written by: Lauren

Topics: Shopify Guide

Published: Nov 14, 2023

5 minutes read

Ultimate guide to shopify checkout customizations

In preparation for Black Friday Cyber Monday (BFCM), one of the busiest sales periods for eCommerce, there's an abundance of advice covering product research, traffic testing, and sales strategies. However, this guide takes a slightly different approach by honing in on a seemingly modest yet impactful enhancement for your store: Shopify extensions.

While they may come across as minor additions, we strongly believe in their potential to significantly boost your BFCM season's success. Think of these extensions as the pivotal factor that tips the scale towards positive outcomes — the seemingly small elements that pack a punch, ushering in substantial effects.

1. Shopify popup, a small Extension that brings results when well-designed 

Use popups for an effective and proactive communication

To effectively communicate and publicize your BFCM promotions, consider utilizing popups. The popups can be easily and quickly created and adjusted so it is useful to make announcements and remind customers about your BFCM campaigns.

For the pre-launch phase, employ a popup or sticky banner to unveil the upcoming BFCM discount offer. This serves as an early signal to your customers that special promotions are on the horizon in the coming weeks. 

A word of caution, though: when executing a pre-launch campaign for BFCM, be mindful of the potential drawbacks. Customers might defer their purchases until the actual BFCM period, resulting in a lower conversion rate and sales before BFCM. Thoroughly research and meticulously plan your pre-launch campaign to ensure the BFCM campaign's overall performance. 

BFCM reminder popup

This shop use the popup as a reminder about BFCM promotion and collect leads

Elevate Your Top-Selling Item or the key offer during BFCM

If your store features a key-selling product or offer for Black Friday Cyber Monday (BFCM), employing a popup proves to be an effective strategy for introducing it to customers, especially if it isn't already on the radar of visitors.

  • Notice: 

    If you have popups for regular deals on your store, consider updating or removing them to prevent visitors’ confusion and ensure that your BFCM offers are not overlooked. Consider removing or updating any regular offers present in your store to prevent visitor confusion and ensure that your BFCM offers are not overlooked.

Collect Leads for Early-Access Sales or Post-BFCM Through Shopify Popup

Utilizing newsletter popups and contact forms serves a dual purpose in both pre-launch and post-launch Black Friday Cyber Monday (BFCM) campaigns, allowing you to collect leads from customers who are interested in upcoming sales seasons.

The strategy of early-access sales for BFCM is not new, but it remains effective. By providing customers with limited and prioritized access to discount offers ahead of time, you can potentially achieve a higher conversion rate, capitalizing on their eagerness to secure discounts early.

Another use case involves collecting leads to notify customers about out-of-stock items in their carts during BFCM. By gathering their contacts, you can inform them when the product is back in stock, extending the opportunity to make additional sales even after the main BFCM days. 

  • Protip

    Enhance your popup creation using our qikify Sales Pop Up & Proof, which offers all essential features in the free plan. The app allows to create exit-intent popups, discount popups, newsletter popups, product sold counters and more. 

Learn more about how to add popups on Shopify stores here. 

2. Increase Conversion With Social Proof Extensions

You can intentionally ensure a higher conversion rate during BFCM by adding some social proof extensions. Add a product sold counter or recently sold, visitors count to your store during BFCM. It can create FOMO and build more trust for customers when they see that there are a lot of other people who are buying with them in the same store or even the same products. 

Add a sticky banner and cart countdown timer to push visitors to quickly complete their purchase. 

Social Proof Shopify popup

Use Social Proof to create FOMO and boost sales

3. Shopify Extensions for Cross-Selling and Upselling

Data indicates that during BFCM, consumers tend to go beyond their usual purchasing habits, driven by the allure of exclusive deals. Seize this opportune moment to boost your sales by preparing compelling bundle deals, cross-selling, and upselling offers. Whether presented through a sticky banner, popup, or featured in the cart or checkout page, ensure these enticing offers take center stage.

Enhance the attractiveness of your offers by adding order-goal discounts alongside the product price reduction. For instance, consider providing free shipping based on specific order goals, encouraging customers to spend more and reap the additional benefits. Make the most of this prime opportunity to elevate your sales during the BFCM period.

Shopify bundle deal

Prepare the bundle deal to sell more on BFCM

4. Extensions To Optimize checkout page 

Build trust to prevent cart abandonments

The checkout page serves as the final step to complete a purchase and is a common stage where cart abandonments occur. It's crucial to optimize your checkout page to achieve the highest conversion rate, especially during BFCM.

Cart abandonment often stems from a lack of trust in the checkout page. Enhance credibility by incorporating testimonials, trust badges, or icons indicating accepted payment methods. These additions instill confidence in customers and contribute to a smoother checkout experience during the BFCM rush.

Trusted badges on checkout page

Add testimonials and trusted badges in checkout page

Elevate the Shopping Experience

Although it may not directly boost sales or conversions, an additional checkout page optimization that significantly enhances the shopping experience involves providing clarity on policies and warnings.

Consider adding custom fields on your checkout page to display essential information related to policies, such as return or refund policies, and warnings about potential shipping delays during peak seasons. By prioritizing a seamless and informative shopping experience, you increase the likelihood of cultivating loyal and returning customers, thereby enhancing customer retention.

Custom Banner on Checkout

Display a custom banner to warn customers about problems might occur. 

Add an order-goal progress bar to boost Upselling and Cross-Selling

As previously mentioned, enhance the effectiveness of upselling and cross-selling by introducing an additional discount incentive. Consider implementing a progress bar for the order-goal, complemented by appealing offers such as free shipping or combined discounts.

Reduce friction by allowing easy adjustments to cart items directly on the checkout page. Fully customize your checkout page effortlessly with qikify Checkout Customizer.

  • Learn more: 

    Access to our use cases on how to create a converting checkout page here. 


Black Friday Cyber Monday (BFCM) presents a substantial opportunity for eCommerce store owners to witness a significant surge in their sales. While the potential is immense, it comes with its own set of challenges, demanding careful preparation and the development of a robust campaign strategy.

It is crucial to adhere to the established BFCM checklists and incorporate our recommended extensions to ensure a comprehensive and effective approach. By doing so, you position your store to capitalize on this lucrative occasion and optimize the chances for a successful sales outcome.

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