How to add popup on Shopify store?
You probably already have some idea about Shopify popups since you ended up here looking for info on them. But to sum up the most basic understanding, let's quickly run through what a popup is in general and its operational algorithm of how it works.
A Shopify popup typically presents as a small window, constituting a graphical user interface display area. Its functionality hinges on the specific message and content it conveys. This can range from providing essential store information, extending enticing discount offers, presenting subscription opportunities, to facilitating quick surveys. Their appearance is controlled by distinct trigger settings, which are commonly observed as follows:
- Time-based trigger, occurring after a certain loading time
- Scroll-based trigger, activating after a specified percentage of scrolling
- Exit intent trigger, strategically deployed based on the cursor movements when visitors are about to leave the website
- Click-to-open trigger, engaging users upon interaction
In the realm of e-commerce, Shopify popups serve as powerful tools, empowering Shopify merchants to deliver laser-focused messages, amass invaluable leads, and spur action in an innovative manner. Well-crafted Shopify popups have the potential to drive a significant surge in store conversion rates, ultimately propelling sales to new heights.
There are various types of popups designed for application on Shopify stores. To help store owners choose the most effective ones for their businesses, we'll categorize them into two main groups:
With this type of Shopify popup, store owners can opt to gather leads through email or phone contacts. Some also utilize popups for customer surveys.
This involves offering special promotions and discount codes to enhance conversion rates or to encourage upselling and cross-selling of products. Store owners can also use popups to create the urgency, FOMO with sold count to push visitors complete their purchase earlier.
Here, the popup serves to remind visitors about items left in their carts without completing a purchase. Store owners can also set the popup as a cart countdown to create a sense of urgency.
Popups can function as a means to communicate important information from the store. This may include details about upcoming promotional campaigns or new product launches.
This strategy is becoming more prevalent in eCommerce. Store owners can incorporate small games, such as a lucky wheel, within the popup, offering small prizes to better engage visitors and reignite their interest during the shopping experience.
Popups can enhance the website's credibility by displaying notifications of recent purchases, visitor counts, and ultimately building trust.
The Shopify exit intent popup is activated based on tracking cursor movements, triggered when visitors approach the "exit" or click-back button.
Learn more about how to create Shopify exit intent popup here!
This type of popup appears after a specific loading time. Store owners might want to use this popup in case of indecisive customers who need more time to complete their purchase.
Depending on the visitor's scrolling action, the popup will be triggered and appear. For instance, when visitors have scrolled to the end of the website or up to three-quarters of the page, the popup will activate.
The popups can be triggered by the actions of visitors, such as clicking on a specific place or button on the site. This type of popup can have a better engagement rate, as visitors are more aware that a popup might appear due to their clicking action.
1. Optimize Your Popups with A/B Testing and Analytics
2. Caution in Determining When, Where, and for Whom to Display Popups
3. Consider the Popup Frequency
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