How to add popup on Shopify store?

Getting traffic to your eCommerce store is one of the primary goals. However, keeping them on the site and captivating their attention at the right moment can make all the difference. Many Shopify merchants might be aware of this and are now seeking information on how to add popup on Shopify store. Popups come into play as useful tools for Shopify store owners. They can help collect leads, offer promotions, provide information and announcements, enhance engagement, and convert visitors into customers. 

In this article, we will guide you through the necessary knowledge about Shopify popups, how to create and optimize them. Let's dive in and elevate your store's user experience to sell better.

Indeed, popups can be entirely crafted using code. However, providing specific guidance for coding may vary depending on the individual coder's approach. It's worth considering this option only if you have significant coding experience and skill. Otherwise, we highly recommend utilizing the features available in the Shopify theme or apps to avoid any potential disruptions to your store's codebase.

Let's find out how to add a pop up on Shopify! 

Certain paid Shopify themes come with built-in options for creating and customizing popups. If your theme supports popups, the process in Shopify Editor is straightforward:

1. Navigate to Online Store (in the Sales channels section) > Themes > Customize.

2. In the Editor, locate the section for Popups. Here, you can adjust every aspect of the popup, including content and styles, much like editing any other section of the page.

If your current theme doesn't offer a popup feature, consider exploring options in the Shopify Theme Store.

If you're truly committed to achieving specific goals with your popup, we strongly advise utilizing specialized popup apps from Shopify Partners. These apps offer a wider range of prebuilt popup types along with dedicated analytics sections for tracking performance and optimizing results. While Shopify themes allow for the creation of a limited set of common popups, they lack a built-in section for reporting data.

Furthermore, the cost of a Shopify popup app varies, with options ranging from free to starting at $4 for a paid plan.

The process of creating popups in Shopify Apps is fairly uniform and straightforward across different apps. Here, we'll use the interface of qikify Sales Pop Up & Proof to illustrate. The process is similar in other apps as well.

When you search for "popup" in the Shopify App Store, you'll find a selection of up to 558 apps to choose from. Some apps offer only 1 or 2 types of popups, while others provide a variety of options along with additional useful features like A/B testing and reporting.

Depending on your specific campaigns or business strategies, you can customize the popup to serve different objectives. This could involve providing enticing discounts, collecting valuable leads, expanding your mailing list, or sharing information about upcoming campaigns.

Similar to creating other types of popups, this step involves filling in the content and tailoring the design to match your brand's style. Remember, a popup's effectiveness relies on its ability to grab visitors' attention, achieved through a compelling headline and eye-catching design.

In this step, select the trigger settings for the popup. 

Your initial popup version may not yield the best results right away. Utilize crucial data like engagement and conversion rates to make gradual improvements. 

For example, implement the first content and design set for one week, then try a slightly different design the following week. Evaluate the results after another week to see if the new design captures visitors' attention more effectively.

Though the process of gradual optimization may require some time, it ensures enhanced performance. The majority of Shopify Apps come equipped with testing and analytics capabilities right in their platform, making the process smoother. On the other hand, manually creating popups through coding or Shopify themes can be more intricate. This is why we strongly advise utilizing a Shopify App.

• When to display the popup: Upon first landing, during exit intent, or after a specific time on the site.
• Where: On all pages or specific ones.
• Who: Display to everyone, only new visitors, or returning buyers.

A well-thought-out and detailed plan is likely to yield better results than randomly deploying popups across your entire store for every visitor. Tailor the popups to different traffic segments, consider their placement, and pay attention to the timing of their appearance. While creating distinct popups for each occasion may require more time and effort, it's bound to yield more positive outcomes.

For instance, consider using a welcome popup to introduce the latest product to first-time visitors. Offer a discount code or remind visitors about items in their cart through an exit intent popup for those who haven't completed their order. Additionally, creating a lucky wheel to engage idle visitors on your site can be a great idea to enhance their shopping experience.

Popups can quickly become irritating if they appear too frequently and unexpectedly. Be mindful of how often the popup shows up. Typically, you can adjust this setting using options like 'Repeat' or 'Frequency' depending on the app you're using.

Learn more about the Shopify discount popup here.