Powerful Cross-Selling Strategies for Your Shopify Store

Through upselling, increased revenue is generated as customers spend more on an upgraded or enhanced version of the product. For instance, persuading a customer to purchase a more advanced laptop for an extra $60.

On the other hand, cross-selling produces higher revenue by promoting additional products alongside the initial items. For example, convincing a buyer to purchase a mouse pad to complement their new laptop for $30.

These recommendation messages imply that shoppers frequently search for and purchase these products together, showcasing endorsement and social validation. 

According to McKinsey, 35% of Amazon's sales result from product recommendations, highlighting the success of their cross-selling strategy.

Pipcorn, renowned for its variations of classic salty snacks, employs two cross-selling strategies on its product page.

First, they encourage customers to subscribe to save money on their purchase. This not only provides flexibility in product acquisition but also enhances the potential for recurring revenue. The subscription model ensures regular snack deliveries, simplifying the shopping experience and fostering loyalty by providing a hassle-free way to consistently enjoy high-quality food items.

Additionally, they offer customers a variety of snack flavors, enabling them to curate personalized popcorn bundles at discounted rates. This not only captivates customer interest but also enhances engagement, encouraging more purchases and contributing to an increase in the average order value.

iHerb, another brand, employs the cross-selling tactic by suggesting related products and utilizes social proof by incorporating star ratings in its product recommendations. 

This use of social proof is a great method, as a substantial number of positive reviews signals to shoppers that the item is popular, potentially influencing them to include it in their carts.

Opting to recommend products with a minimum four-star rating streamlines the persuasion process for shoppers. According to statistics, 49% of consumers demand at least a four-star average review before considering engagement with a business.

Mango suggests visually appealing and complementing outfits. When browsing for a clothing item, the brand provides recommendations for several pieces that can be styled with it. Mango enhances these suggestions with captivating images.

For example, if you're viewing a product page for ankle boots, Mango showcases complementary products like coats, T-shirts, and accessories to complete the ensemble. 

Additionally, they recommend other shoe styles with a similar size to broaden your choices and increase the likelihood of making a purchase.

Product recommendation is a prevalent cross-selling tactic for your Shopify store, and many Shopify apps offer the integration of various eCommerce cross-selling techniques.

If you're seeking efficient solutions, we highly recommend trying FoxKit - an all-in-one sales boost app designed for Shopify stores. With FoxKit's intuitive and user-friendly interface, displaying related products on the target product page has never been simpler.

FoxKit goes beyond recommendations - it enables you to craft product bundles. You can either create predefined bundles or provide shoppers with a bundle-building option. This functionality enhances the sale of multiple items by proposing attractive combos on every page. 

Crate and Barrel takes this a step further by presenting potential complementary items when the shopper proceeds to the checkout to complete their order. Below the main item being purchased, they find a section showcasing additional items of potential interest.

This cross-selling strategy on Shopify ensures that, even if a shopper didn't engage with the initial cross-selling attempt when adding an item to their cart, they might respond to a second attempt during the checkout process.

The cross-sells are strategically positioned below the fold at the bottom of the cart contents. As customers scroll down to review the items in their cart, they encounter these suggestions.

Pandora recommends variations of relevant products, presenting them in well-structured slides featuring high-quality and captivating images. This design consolidates all information on one page, ensuring the cross-selling strategy remains subtle and doesn't distract visitors from seamlessly proceeding to checkout with excessive content.

This consideration is crucial because, at this stage of the conversion funnel, it's essential to avoid anything that might interrupt the user's progression toward making a purchase.

Another example of a cross-sell strategy on the cart page comes from Holland and Barrett, a pharmacy store in the UK.

In contrast to Pandora, they position cross-selling items above the one added to the cart. However, the presentation remains subtle, occupying minimal space. This ensures that customers can instantly view the details of their selected products and the order summary when navigating to the cart page without confusion. This cross-selling tactic aims to capture attention without disrupting to the checkout process.

This cross-selling strategy can be seen in various Shopify stores. When you click "Add to cart," instead of being directed to a separate cart page, a cart drawer appears right on the same product page.

This streamlined approach aims to create a shorter conversion journey, theorizing that eliminating this extra step can result in increased sales. Even within the cart drawer, you can implement cross-sell tactics for your Shopify store.

In the case of the clothing brand Gymshark, their cross-selling tactic involves suggesting products that others have also bought in the cart drawer. This strategy provides personalized recommendations based on others' purchases.