Reducing Cart Abandonment during BFCM with Seamless Checkout

Written by: Guest Blog

Topics: Shopify Guide

Published: Nov 9, 2023

5 minutes read

Cart Abandonement

Achieving a higher conversion rate relies on reducing cart abandonment throughout the purchase process. Cart abandonment can be triggered by various factors, and successfully identifying these elements is essential to reducing your abandonment rate, which according to statistics, the average of cart abandonment rate is 70%.

While some of these challenges are within the retailer's control, others are directly related to customer behavior. The good news is that there are strategies available to tackle both sets of issues. To be well-prepared for tackling these challenges during BFCM, let's dive into some strategies that can help make the checkout process even smoother:

1-Click Social Login

Requiring customers to create an account can be a hassle, 25% of the potential customers will leave the site as soon as they are required to make an account. Many shoppers simply want to make a quick, one-time purchase without the commitment of sharing their email or storing their payment details. The last thing customers want is another password to remember.

Akohub - Boost customer acquisition with 1-click social login

Ako Marketing: Loyalty and Retargeting app offers a solution to this common challenge. With a 1-Click Social Login feature, you can significantly enhance your customer acquisitions and conversion rates. By allowing customers to effortlessly log in using their preferred social media accounts, we eliminate the barriers that traditional account creation poses. This not only streamlines the purchasing process but also improves the overall user experience.

With 1-Click Social Login, you can still gather valuable customer data while respecting their preferences. Plus, you'll be well-positioned to retarget customers effectively and boost your lead-generation efforts. This app also incorporates a loyalty program that allows you to reward your customers with points for signing in. This not only benefits your business but also enhances the customer experience. It's a win-win for both you and your customers.

Clear Shipping Costs

When you're browsing online for a product, you're perfectly fine with the idea of paying a reasonable shipping fee. However, if that fee is unclear or appears excessive, it makes you pause and reconsider your purchase. It's no wonder that a significant number of shopping carts get abandoned, primarily because of the perception of high shipping costs. A great way to keep your customers happily shopping is by using Qikify Checkout Customizer’s Free Shipping Bar. 

This helpful tool shows customers friendly messages, letting them know how much more they need to buy to qualify for free shipping. It not only makes the shopping experience more enjoyable but also eases the concern of unexpected shipping costs when making purchasing decisions.

qikify checkout customizer

Qikify Checkout customizer - Reward progressive bar

Valuable Promotional Offers

hassle-free checkout experience

Customers can enjoy a hassle-free checkout experience

Customers frequently encounter a world of discount codes and promotional offers. It's so common that many shoppers actively hunt for coupon codes before making a purchase or even delay their buying decisions until they discover the perfect discount. That's where Qikify comes in, offering you a tailored checkout upsell process that's designed to eliminate one of the most common cart abandonment issues and create a more personalized shopping journey.

There's another challenge we've all faced: the hassle of manually inputting promo codes. This process can make the shopping experience needlessly complicated. This is where Akohub Marketing steps up to the plate, introducing a unique loyalty app that simplifies the points redemption process. It allows customers to automatically apply their discounts, without having to find promo codes and manually enter or having to copy and paste a promo code. This app seamlessly integrates the customers’ promo code into the checkout process, so they can enjoy a hassle-free checkout experience.

Variety of Payment Methods

Customize payment and delivery methods with qikify Checkout Customizer

Customize payment and delivery methods with qikify Checkout Customizer

Online shoppers value the convenience of choosing their preferred payment methods. The more options you provide to your customers, the less likely they are to abandon their purchase. If a customer adds items to their cart, only to discover that their preferred payment method isn't available, they will leave.

To ensure a seamless shopping experience, it's essential to offer customers a wide array of payment options. While expanding your payment methods may come with associated costs, you can prioritize major payment methods initially and gradually introduce more options. Consider offering choices like paying with a card or opting for payment upon delivery.

With Qikify, you have the flexibility to easily add and arrange payment and delivery options at the checkout. Moreover, it can display payment and delivery methods based on specific conditions, making sure your customers always find the payment options that suit their preferences.
Flexible payment methods on checkout

Flexible payment methods on checkout

Reviving Lost Customers from abandoned carts

You might be wondering, "What about those abandoned carts, the ones that slipped away? Can we save them?" The answer is a resounding yes. You can start reminding your customers with notifications that they have an abandoned cart. Apps like Pushowl let you customize your notifications. 

Push notification

The push notifications

But what about those customers who've left your store entirely? The Ako Marketing app, with the Website Visitors Retargeting feature, helps you to extend a warm welcome to old friends, inviting them back for a revitalized shopping experience.

Conclusion: Reducing Cart Abandonment Beyond BFCM

Addressing cart abandonment issues, particularly during the BFCM shopping rush, is a must. While some factors are beyond your control, solutions exist to streamline the shopping experience. These include eliminating mandatory account creation by employing a 1-Click Social Login, reassuring customers about shipping costs, simplifying promo code applications, offering diverse payment methods, enhancing trust with product reviews, and re-engaging customers through customizable notifications and retargeting. By integrating these strategies and solutions, businesses can reduce cart abandonment, foster trust, and deliver a seamless, engaging shopping experience not only during BFCM but year-round.

  • Akohub: Customize your Ako Loyalty Program, Marketing Funnel, Instagram Retargeting to grow your business.

    Akohub provides the all-in-one marketing app that grows your Shopify stores. Ako Loyalty Program boosts retention with VIP Tiers and various ways to earn points - Referrals, Signups, Reviews, Birthdays, 1-Click Social Login. Key features include seamless points redemption at checkout with no manual codes needed and Instagram Automation, which boosts engagement by delivering shoppable messages to customers when they comment. 

    You can also gain deeper insights with our CRM Dashboard and use Ako Marketing Funnel to boost retargeting conversions and reduce ad costs.

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