How to create Shopify exit intent popup and Optimization tips

Every extra moment a visitor stays on your Shopify store is a chance to turn them into a customer, or even to upsell.This is where the power of the Shopify exit intent popup comes into play, extending the visitor's stay and making each second count. This dynamic tool can increase conversions, newsletter subscriptions, or reduce abandonments. 

In this article, we provide a comprehensive guide to the Shopify exit intent popup, covering its inner workings, diverse use cases, step-by-step creation, and fine-tuning for optimal performance, helping you maximize its potential for your Shopify journey.

Distinguished from its counterparts like sales popups, discounts, or newsletter popups, the Shopify exit intent popup stands out for its unique trigger – the moment when a visitor signals their intent to leave the website. 

This distinction is crucial. The exit intent popup comes to life in response to specific user behaviors, such as cursor movements or clicking the 'back' button, indicating an imminent exit. It's a strategic intervention precisely when visitors are teetering on the edge of leaving your website.

This flexibility in function is a game-changer. A Shopify exit intent popup can serve a multitude of purposes. Whether it's luring potential customers with enticing discounts, enriching your lead pool, or simply detaining visitors long enough to nudge them further along their purchasing journey – the possibilities are boundless.

Shopify exit intent popup is a more complicated and innovative technology than the other popups. While we can usually set up popups with simple trigger settings like time on site or page scrolling, the exit intent popup predicts visitor intent to leave based on cursor movements or behaviors, ensuring timely intervention.

Once the Shopify exit intent popup identifies an imminent departure, it deploys a strategically tailored popup form, meticulously designed to align with the visitor's interests and requirements.

The primary objective of this popup is to captivate the visitor's attention, prompting them to reconsider their exit and, ideally, transform into valued customers or subscribers or convince them to do a certain action. 

To achieve this, the popup should offer a compelling message or enticing proposition that resonates with your target audience. 

By leveraging exit intent technology, businesses in the Shopify ecosystem can improve website performance, lower bounce rates, and enhance customer retention. Through monitoring user engagement and adjusting popup design and content, businesses can refine exit intent popups for higher conversion rates and sustained success.

Ultimately, the insightful application of exit intent technology can wield a substantial impact on a business's revenue and play a pivotal role in its long-term prosperity.

Expanding on the versatility of the Shopify exit intent popup, it's worth noting that you can employ it for a range of purposes beyond its primary function. Aside from capturing leads and offering discounts, several other strategic applications can significantly enhance user experience and boost conversions. Let's find out some of the most commonly utilized use cases!

Simplicity meets effectiveness when it comes to promoting your social media channels through the exit intent popup. It's a straightforward approach that can yield substantial results.

Transform the exit intent popup into a potent newsletter signup tool. By retaining the familiar content and design of standard newsletter popups, but with the trigger set to exit intent, you can seamlessly integrate this functionality.

The exit intent popup serves as a gentle nudge to remind visitors about items left in their carts without completing the purchase. Inject urgency with a time countdown or introduce limited-time special offers to incentivize them to finalize their orders.

In fact, there are more use cases for the Shopify exit intent popup based on your strategy. By strategically deploying the Shopify exit intent popup in these various capacities, you can unlock a wealth of opportunities to enhance user engagement and drive conversions.

Choosing the right Shopify popup app is paramount for a seamless workflow. We highly recommend leveraging a Shopify popup app to streamline the process. These apps are developed by skilled Shopify partners with extensive experience, ensuring that merchants can effortlessly create customized exit intent popups. They often come equipped with prebuilt extensions, robust testing capabilities, and detailed analytics. Furthermore, you'll find a range of options to suit different budgets.

For the purpose of this walkthrough, we will use the app qikify Sales Pop Up & Proof, but the process is similar across various apps.

Depending on your specific campaigns or business strategies, you can tailor the exit intent popup to serve different purposes. This might involve offering enticing discounts, gathering valuable leads, expanding your mailing list, or disseminating information about upcoming campaigns.

Fill in your detailed content for the exit intent popup at this step such as headline, label, description, etc. 

Much like creating other types of popups, this step involves customizing the design to your brand’s style. It's crucial to bear in mind that a popup's effectiveness hinges on its ability to capture visitors' attention. This can be achieved through a compelling headline and eye-catching design.

In this pivotal step, set the trigger settings to "Exit Intent." It's important to note that the behavior of the exit intent popup may vary between desktop and mobile users. Tracking user behavior on mobile devices, where there's no cursor movement, can be more complex. If you plan to implement the exit intent popup on mobile devices, consider using alternative triggers such as scrolling behaviors or idle time.