Shopify One-Page Checkout: Why it surpasses & How to active it 

In the dynamic world of online commerce, a seamless checkout process plays a crucial role. It represents the final step for visitors to transition into actual buyers. Born out of a drive for optimization, the Shopify one-page checkout process represents a leap forward from the conventional 3 or 4-page method of getting customer information, processing payments, offering shipping options, and order reviews. 

The streamlined one-page approach addresses known issues from previous checkout formats, consolidating these critical steps onto a single, easily accessible page. Shopify one-page checkout is strategically designed to expedite order completion.

Shopify's one-page checkout condenses the once-lengthy process into a single, efficient page. This simplifies and speeds up the checkout process, making it faster and more user-friendly. They can input their information, select shipping and delivery options, make payments, and review their order, all in one handy place. 

This purpose-built one-page checkout addresses common issues encountered in the three-page checkout.

Baymard's 2023 report highlights that 18% of abandonments result from lengthy or complicated processes. With the continued global rise in mobile e-commerce sales, it's imperative to enhance the buying experience for mobile users. The primary objective of the Shopify one-page checkout is to reduce the time required to complete a purchase, ultimately boosting conversion rates and driving sales.

As of 2023, Statista reports that mobile e-commerce constitutes a substantial 60% of global e-commerce sales. Nowadays, people heavily rely on their mobile devices for various activities, including entertainment, socializing, work, and, of course, shopping. Prioritizing the shopping experience for mobile users is a logical step. For those making purchases on mobile devices, scrolling is a more familiar action than switching between pages, making the Shopify one-page checkout with scrolling a more user-friendly and convenient option compared to the multi-page checkout.

Though there are articles discussing the advantages and disadvantages of Shopify one-page checkout, the reality is that there is no one-size-fits-all set of pros and cons. It all depends on your specific business, your primary customer base, their purchasing habits, and the ultimate objective in optimizing the checkout page. What may be a perfect fit for one store might not be suitable for another. 

In the next section, we'll highlight key considerations that can aid store owners in determining the most fitting layout for their needs.

Target customers exhibit diverse buying behaviors, influenced by factors like gender, age, and the average selling price. For instance, men tend to be more inclined to take risks related to fraud, potentially requiring less emphasis on trust-building during checkout.

Customers buying high-ticket items, like ground pools over $1,500, may seek reassurance through testimonials and trust badges. This need is higher than less expensive items like casual clothes or food. Integrating supplementary elements, such as testimonials and trust badges, into a three-page checkout is generally less overwhelming for customers than a one-page checkout.

Add trust badges, and testimonials to your checkout page easily with no coding skills with qikify Checkout Customizer: app store link.

Actually, all non-Plus merchants were automatically migrated on 2nd October 2023, to one-page checkout without the option of going back. Only Shopify Plus merchants can choose to switch between these two checkout page layouts. 

For Shopify Plus merchants, you can easily choose your desired checkout layout at the Settings of Checkout Custom Editor by following these steps: 

Go to your Shopify Admin > Settings > Checkout > Customize 

On the Editor, click the Settings button and scroll down to the Checkout layout section.