Shopify One-Page Checkout: Why it surpasses & How to active it 

Written by Lauren

Topics: Shopify Guide

Published: Oct 30, 2023

6 minutes read

Shopify One-page checkout

In the dynamic world of online commerce, a seamless checkout process plays a crucial role. It represents the final step for visitors to transition into actual buyers. Born out of a drive for optimization, the Shopify one-page checkout process represents a leap forward from the conventional 3 or 4-page method of getting customer information, processing payments, offering shipping options, and order reviews. 

The streamlined one-page approach addresses known issues from previous checkout formats, consolidating these critical steps onto a single, easily accessible page. Shopify one-page checkout is strategically designed to expedite order completion.

What is Shopify one-page checkout?

Shopify's one-page checkout condenses the once-lengthy process into a single, efficient page. This simplifies and speeds up the checkout process, making it faster and more user-friendly. They can input their information, select shipping and delivery options, make payments, and review their order, all in one handy place. 

This purpose-built one-page checkout addresses common issues encountered in the three-page checkout.

example of shopify one-page checkout

Example of Shopify one-page checkout from qikify's user: Crockd

Baymard's 2023 report highlights that 18% of abandonments result from lengthy or complicated processes. With the continued global rise in mobile e-commerce sales, it's imperative to enhance the buying experience for mobile users. The primary objective of the Shopify one-page checkout is to reduce the time required to complete a purchase, ultimately boosting conversion rates and driving sales.

Transcendence of Shopify One-page checkout

1. Shopify One-Page Checkout Is Faster

While some may argue that combining all required sections into a single page could slow down the loading speed, this notion is not entirely accurate. Shopify has meticulously designed and engineered their one-page checkout with the primary goal of expediting the process. They've developed an integrated, advanced checkout platform, optimized for speed. The streamlined system automatically updates saved information and simplifies billing address selection for enhanced convenience.

Consequently, Shopify has recorded an average of 4 seconds faster checkout completion time with the utilization of the Shopify one-page checkout. Additionally, this approach reduces both page loads and shipping rate load times, requiring fewer page loads and clicks. By consolidating all vital steps onto a single page, enabling seamless review without the need for page-switching, it significantly saves time and effort for customers. Looking at examples like Shopify's one-page checkout really highlights the efficiency and user-friendly design principles in action in the world of e-commerce.

2. The feeling of ease during the checkout process 

Psychologically, customers who buy at a store that uses Shopify one-page checkout may feel more at ease. This is because all pertinent information, including potentially unexpected details like shipping rates, taxes, or additional fees, is presented upfront. In a multi-page checkout, customers input their basic information first and then encounter the final costs. Even if the final costs are only slightly higher than expected, providing prior information, and navigating through 1-2 pages, collectively impact their purchasing decisions. The one-page checkout displays all information at once, streamlining the process and potentially influencing their perception. Although the process is identical in both cases, it's important not to underestimate the psychological impact.
 ortc shopify one-page checkout

Every information of the order is shown on one place - ortc Clothing

All information that is required, available payment methods, shipping fees, and additional fees if incur are shown at once.

3. Enhance mobile Shopping Experience

As of 2023, Statista reports that mobile e-commerce constitutes a substantial 60% of global e-commerce sales. Nowadays, people heavily rely on their mobile devices for various activities, including entertainment, socializing, work, and, of course, shopping. Prioritizing the shopping experience for mobile users is a logical step. For those making purchases on mobile devices, scrolling is a more familiar action than switching between pages, making the Shopify one-page checkout with scrolling a more user-friendly and convenient option compared to the multi-page checkout.

Mobile eCommerce constitutes up to 60% of global eCommerce sales

Mobile eCommerce constitutes up to 60% of global eCommerce sales

What to pay attention To

Though there are articles discussing the advantages and disadvantages of Shopify one-page checkout, the reality is that there is no one-size-fits-all set of pros and cons. It all depends on your specific business, your primary customer base, their purchasing habits, and the ultimate objective in optimizing the checkout page. What may be a perfect fit for one store might not be suitable for another. 

In the next section, we'll highlight key considerations that can aid store owners in determining the most fitting layout for their needs.

1. Target customers

Target customers exhibit diverse buying behaviors, influenced by factors like gender, age, and the average selling price. For instance, men tend to be more inclined to take risks related to fraud, potentially requiring less emphasis on trust-building during checkout.

Customers buying high-ticket items, like ground pools over $1,500, may seek reassurance through testimonials and trust badges. This need is higher than less expensive items like casual clothes or food. Integrating supplementary elements, such as testimonials and trust badges, into a three-page checkout is generally less overwhelming for customers than a one-page checkout.

Add trust badges, and testimonials to your checkout page easily with no coding skills with qikify Checkout Customizer: app store link.

2. Customize checkout page to maximize conversions

Checkout customization is an exclusive benefit of Shopify Plus merchants. If you're a Shopify Plus merchant, don't let this opportunity slip by to elevate your conversion rates with a tailored checkout page. It's worth noting that there isn't a pre-built template for Shopify one-page checkout. To optimize your conversion rate and align it with your brand's aesthetic, we recommend leveraging Checkout Extensibility. 

This tool empowers you to create a seamless and customized one-page checkout experience. Just like the three-page checkout, Shopify Plus merchants have full control over the customization process. Depending on your specific goals and challenges, consider integrating custom fields, upsell or cross-sell extensions, trust badges, and other strategies to drive sales.

For those using Checkout Liquid, it's recommended to switch to Checkout Extensibility as Checkout.liquid won't work for in-checkout pages after August 13, 2024.
Shopify notice on the deprecation of Checkout liquid

Notice on the deprecation of Checkout.liquid by Shopify

How to activate Shopify one-page checkout 

Actually, all non-Plus merchants were automatically migrated on 2nd October 2023, to one-page checkout without the option of going back. Only Shopify Plus merchants can choose to switch between these two checkout page layouts. 

For Shopify Plus merchants, you can easily choose your desired checkout layout at the Settings of Checkout Custom Editor by following these steps: 

Go to your Shopify Admin > Settings > Checkout > Customize 

On the Editor, click the Settings button and scroll down to the Checkout layout section. 

Access Checkout settings on Shopify store admin

Step 1: Access Checkout editor on Shopify Store Admin Settings

Checkout layout on Shopify Editor settings

Step 2: Switch between layouts on the Settings

Conclusion: Choose the most suitable, not the newest 

The Shopify one-page checkout marks a significant and promising shift from Shopify. They have focused on optimizing the three-page checkout for years until now, introducing a totally new layout for the checkout page. Nevertheless, some businesses may remain committed to their traditional three-page checkout. Merchants, carefully weigh the distinctions between these two checkout types before making an informed decision. Evaluate your current business situation, your selling strategy, whether are you relying on checkout upsell, and your required complex sections on the checkout page, before making a decision. 

Remember, not every innovation is universally suitable.

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