Best Shopify agencies in EU: 20 experts reviewed (2026)
Shopify adoption in Europe has grown by over 40% in recent years. But selling in the EU is nothing like selling in the US.
Country-specific VAT rules. Strict GDPR requirements. Multi-language and multi-currency setups. Localized payment methods. Cross-border fulfillment. What works in Germany often fails in France. What converts in the Netherlands may confuse buyers in Italy.
Many merchants learn this the hard way. Generic Shopify setups struggle to scale across Europe without custom development or Shopify Plus capabilities. The result: compliance risks, higher cart abandonment rates, and stalled growth.
The best Shopify agencies in the EU understand these problems. They've solved them before.
This guide covers top Shopify Partners and Shopify Plus agencies across the UK, Germany, France, the Netherlands, and beyond. You'll see what each agency actually specializes in, who they're best suited for, and how they compare.
1. Quick comparison on 20 best Shopify agencies in EU
Not all agencies excel at the same things. Some focus on design-led website redesigns, others specialise in Shopify app development, while enterprise partners prioritise scalability, performance, and multi-market growth.
Below is an overview of the 20 best Shopify agencies in EU.
| Specialty / Focus | Recommended Shopify Agencies (from Top 20) | Best For |
|---|---|---|
| Shopify Plus & enterprise builds | We Make Websites, Space48, Ask Phill, Axome, VAAN | Large brands, complex architectures, high-traffic stores |
| Headless & custom Shopify development | VAAN Group, Code, Ask Phill, Fourmeta | Headless commerce, API integrations, composable stacks |
| Design-driven & Brand-led stores | Charle Agency, By Association Only, Made By Shape, Tamara Agency | Fashion, beauty, lifestyle, premium DTC brands |
| Performance, CRO & Optimisation | DRIP Agency, Radiant, Brand Active, Uplifts | Increasing conversion rate, AOV, and revenue |
| International & Multi-market EU expansion | We Make Websites, Swanky, Significa, LobsTTer, VAAN Group | Multi-language, multi-currency, EU-wide growth |
| SEO & Growth-focused Shopify stores | Axome, Brand Active, Tamara Agency | Organic growth, CRO + SEO alignment |
| Subscription & retention commerce | Swanky, Brand Active, Axome | Subscription models, lifecycle optimisation |
| Full-service agency, Long-term Shopify partners | We Make Websites, Axome, VAAN Group, Brand Active | Strategy, build, optimisation, and scaling |
🔍 Tip for EU merchants: Planning cross-border eCommerce across the EU? Prioritise agencies with multi-market Shopify experience, GDPR familiarity, and EU VAT knowledge. Strong design alone is not enough.
2. Shopify agencies in the United Kingdom
2.1 Eastside Co: Shopify Plus agency for high-growth D2C brands
Established: 2012
Shopify status: Platinum Partner
Location: London, United Kingdom
Shopify services:
- Shopify Plus & Shopify Plus development
- Shopify store design & UX
- Shopify migrations
- Conversion rate optimisation (CRO)
Notable clients: Volkswagen, Unilever, Chelsea Football Club, Sneak Energy, Desert Steel, Olivia May, Raging Bull,...
Contact: Phone: +44 (0)20 7856 0270 / Email: info@eastsideco.com
Eastside Co has strong expertise in Shopify development.
Eastside Co is widely regarded as one of the best Shopify agencies in the EU for high-growth brands. As a certified Shopify Plus Partner, they have delivered complex builds for Europe's most recognizable names.
What makes them stand out:
- They hold elite Shopify Plus and enterprise-level expertise.
- Their design approach is conversion-focused, rooted in strong UX.
- They have proven experience supporting international expansion.
Best suited for: Scaling D2C and enterprise brands on Shopify Plus.
2.2 We Make Websites: Enterprise Shopify Plus and headless builds
Established: 2009
Shopify status: N/A
Location: London, UK
Shopify services:
- Shopify Plus design & development
- Headless & composable commerce
- Shopify migration & replatforming
- Internationalization & multi-market setup
- Ongoing optimisation & support
Notable clients: Good American (headless Shopify build), HyperX, Totême, Hasbro, Levi's Dockers,...
We Make Websites is one of the best Shopify agencies UK
We Make Websites is one of the best Shopify Plus agencies in Europe. With over a decade of experience, they deliver enterprise-level Shopify Plus solutions for global, multi-market brands.
Their recent work centers on complex Shopify Plus builds. This includes headless commerce, international storefronts, and high-traffic environments — from migrations to ongoing optimisation.
What makes them stand out:
- One of Europe's earliest and most experienced Shopify agencies.
- Proven expertise in headless and composable Shopify builds.
- Strong track record with global, multi-market brands.
- Deep understanding of scalability and international growth.
Best suited for: Enterprise brands and fast-scaling businesses needing advanced Shopify Plus or headless builds across EU markets.
2.3 Swanky: Shopify Platinum Partner for subscriptions and international growth
Established: 2010
Shopify status: Platinum Partner
Location: Exeter, United Kingdom (also UK, France, Australia)
Shopify services:
- Full Shopify Plus design & development
- Shopify migrations & internationalisation
- Conversion rate optimisation (CRO)
- Subscription platform builds
- Digital marketing for Shopify
Notable clients: HelloFresh, Huel, Natural Instinct, daysoft®, YuMOVE, Eden Project, Wilkinson Sword,...
Contact: https://swankyagency.com/contact-us/
Swanky is a Platinum Shopify Partner.
Swanky is a leading Shopify Plus agency in the EU, recognised as a certified Shopify Partner (Platinum), a tier reserved for the highest-performing global partners.
They combine strategy, technical excellence, and digital growth services. Their focus: helping brands launch and scale Shopify Plus stores, especially subscription-driven and international eCommerce businesses.
What makes them stand out:
- A Shopify Platinum Partner, ranked among the top Shopify agencies in 2026.
- Strong expertise in complex Shopify Plus builds, subscriptions, and custom integrations.
- Proven experience with international, multi-market Shopify stores.
- Long-term focus on scalability and conversion optimisation.
Best suited for: Mid-market to enterprise Shopify Plus merchants focused on international expansion or subscription models.
2.4 Charle Agency: A search-first Shopify agency in the EU
Established: 2013
Shopify status: Plus Partner
Location: London, United Kingdom
Shopify services:
- Shopify & Shopify Plus design & development
- Shopify migrations & internationalisation
- Conversion rate optimisation (CRO) & SEO
- Shopify retainers & ongoing support
- Email & SMS retention marketing
Notable clients: Cambridge Satchel, Billionaire Boys Club, 111SKIN, Muc-Off,..
Contact: Phone: 020 3026 3652 / Email: hello@charle.co.uk
Charle focuses on strategy, design, and technical execution.
Charle is a search-first Shopify agency in the EU. They combine strategy, design, and technical execution to help brands launch and grow Shopify Plus stores. Services include full builds, migrations, and ongoing support.
What makes them stand out:
- Search-first, data-driven approach that blends UX, SEO, and CRO.
- Experience with both Shopify and Shopify Plus store builds.
- Proven track record with global and lifestyle-focused brands.
- Ongoing support through retainers — not just one-off builds.
Best suited for: Mid-market to enterprise brands needing Shopify migration, Plus execution, and managed growth.
2.5 Radiant: One of the best agencies for affordable-luxury brands
Established: 2018
Shopify status: Plus Partner
Location: Birmingham, United Kingdom
Shopify services:
- Shopify & Shopify Plus design & development
- Custom theme creation & UX/UI
- Platform migration & replatforming
- Conversion rate optimisation (CRO) & performance optimisation
- Ongoing support, maintenance & tech integrations
Notable clients: Tropic Skincare, Kayali, BOL Foods, Edge of Ember, Lando Norris Store, Pai Skincare, Muddy Puddles
Contact: Phone: +44 121 838 9689 / Email: info@byradiant.com
Radiant specializes in performance optimisation.
Radiant is an eCommerce agency for Shopify stores in Europe known for creating high-performing eCommerce stores that combine strong design with robust technical execution.
The team works with brands of various sizes, from growing DTC merchants to affordable-luxury businesses, delivering custom Shopify builds, migrations, UX improvements, and ongoing optimisation.
What makes them stand out:
- Shopify Plus Partner with deep expertise in performance and custom builds.
- Proven experience across fashion, beauty, food & beverage, and lifestyle.
- Strong focus on CRO and UX-driven design.
- Full-service support from design and migration to ongoing improvements.
Best suited for: Brands wanting a Shopify partner that blends design, development, and optimisation for local and international growth.
2.6 Space48: Strategic Shopify Plus partner for mid-market brands
Established: 2008
Shopify status: N/A
Location: Manchester, United Kingdom
Shopify services:
- Shopify & Shopify Plus design & development
- Shopify Plus migration & replatforming
- UX/UI design and conversion optimisation
- Custom integrations and performance improvements
- Ongoing support & eCommerce strategy
Notable clients: Function18, Kinetica, Tech21,...
Contact: https://www.space48.com/contact/
Space48 has experience with complex Shopify Plus migrations and international builds
Space48 is a well-established eCommerce agency in Europe with deep experience in Shopify Plus development and migration projects.
They combine customer-centric UX design with technical strategy and robust engineering to help brands launch, scale, and optimise high-performing Shopify storefronts.
What makes them stand out:
- Distinguished Shopify Plus Partner with strong platform expertise
- Experience with complex Shopify Plus migrations and international builds
- Proven ability to deliver measurable growth in conversions and revenue
- Customer-centred approach combining UX, performance, and strategy
Best suited for: Mid-market to enterprise brands seeking a strategic Shopify Plus partner in the EU.
2.7 By Association Only: The creative-first Shopify agency in the EU
Established: 2010
Shopify status: Platinum Partner
Location: London, United Kingdom
Shopify services:
- Custom Shopify & Shopify Plus design
- Shopify theme development & UX strategy
- Store optimisations, branding, and visual storytelling
- Shopify migrations and performance enhancements
- Retainers for ongoing design and optimisation
Notable clients: Quranic Originals, Maison Château Rouge, Daily Paper, Martine Rose,...
Contact: enquiries@bao.agency
By Association Only stands out with a creative-led approach.
By Association Only is a creative-first Shopify agency in the EU specialising in striking brand experiences and beautifully designed Shopify storefronts.
Their team blends premium visual identity, UX design, and Shopify online store development. They help fashion, lifestyle, and culture-driven brands stand out and convert. Projects focus on bespoke themes, brand storytelling, and performance enhancements.
What makes them stand out:
- Creative-led approach with a strong focus on design and brand experience.
- Proven work with fashion, lifestyle, and culture brands on Shopify Plus.
- Expertise in custom themes and UX-driven builds.
- Ongoing optimisation support beyond launch.
Best suited for: Fashion and lifestyle brands wanting a design-forward Shopify partner with strong conversion results.
2.8 Fourmeta: Performance-focused Shopify Plus agency in the EU
Established: 2019
Shopify status: N/A
Location: London, United Kingdom
Shopify services:
- Shopify & Shopify Plus development and migration
- Custom theme development & UX design
- Headless Shopify builds & integrations
- Conversion rate optimisation (CRO) & performance improvements
- AI-driven eCommerce enhancements
Notable clients: Dan John, Josh Wood Colour, Shadyveu, Functional Patterns, Crep Protect, Ultralight, Heiress, Luly Yang (award-winning launch)
Contact: Phone: +44 20 7482 3128 / Email: sales@fourmeta.com
Fourmeta gained UK eCommerce Awards for Best New Website Launch in 2025.
Fourmeta is a performance-focused Shopify and Shopify Plus agency in the EU that blends technical depth with commercial outcomes for eCommerce brands.
The agency specializes in Shopify Plus migrations, custom builds, and headless storefronts. They focus on CRO and user experience across markets. In 2025, their work with Luly Yang won a UK eCommerce Award for Best New Website Launch.
What makes them stand out:
- Strong expertise in complex Shopify Plus builds, migrations, and headless projects.
- Proven track record with fashion, lifestyle, and performance brands.
- Focus on UX, CRO, and measurable growth — not just aesthetics.
- Award-winning work with a performance-first approach.
Best suited for: Growth-oriented DTC and enterprise brands needing migrations, custom builds, or multi-market scaling.
2.9 Made By Shape: Award-winning creative Shopify agency
Established: 2010
Shopify status: N/A
Location: Manchester, United Kingdom
Shopify services:
- Custom Shopify store design & development
- Shopify migrations & UX improvements
- eCommerce design with SEO and CRO focus
- Ongoing site support and optimisation
Notable clients: Nth Degree (Shopify website), YMU group project, L'Occitane, BBC, Rosebud Preserves,..
Contact: Phone: 01942 894 596 / Email: hello@madebyshape.co.uk
Made By Shape is a full-service Shopify marketing agency.
Made By Shape is an award-winning Shopify design agency in the EU.
Based in Manchester with over a decade of experience, the team delivers custom Shopify builds. They focus on visual storytelling, user experience, conversion optimisation, and SEO. They help both independent brands and larger businesses grow through well-crafted eCommerce design.
What makes them stand out:
- Award-winning creative agency with strong Shopify and eCommerce design expertise
- Experience across a broad range of industries, from independent brands to well-known names
- Holistic focus on UX, organic SEO, and conversion performance
- Ongoing support and optimisation for long-term Shopify growth
Best suited for: Brands seeking a design-led Shopify partner in the EU that combines strong visual identity with eCommerce performance.
3. Shopify agencies in the Netherlands
3.1 Ask Phill: Shopify Platinum Partner for fashion and lifestyle brands
Established: 2016
Shopify status: Platinum Partner
Location: Amsterdam, Netherlands
Shopify services:
- Shopify & Shopify Plus development and migration
- Headless Shopify and custom tech stacks (Hydrogen, Next.js)
- UX/UI design and conversion optimisation
- Unified commerce strategy and growth consulting
- Custom Shopify apps, integrations, and retention workflows
Notable clients: Nike x Corteiz, North Sails (migration to Shopify Plus), Denham (headless Shopify Plus),...
Contact: Phone: +31 20 261 5080 / Email: sales@askphill.com
Ask Phill is well-known in the Netherlands.
Ask Phill is one of the best Shopify agencies in the Netherlands. Based in Amsterdam, they build scalable, high-performance Shopify Plus stores for fashion, lifestyle, and global brands.
Their services range from full migrations and headless architectures to custom integrations and retention strategies. Ask Phill combines technical depth with strategic vision to help brands grow internationally.
What makes them stand out:
- Shopify Platinum Partner status, representing elite Shopify expertise in Europe
- Deep experience with headless and custom Shopify Plus builds and migrations
- Proven track record with high-volume and global brands like Nike x Corteiz and North Sails
- Strong strategic focus on unified commerce, retention, and long-term growth
Best suited for: Brands looking for advanced technical builds and international expansion services.
3.2 Code: Engineering-first Shopify Plus agency in the EU
Established: 2016 (Shopify-focused since 2018)
Shopify status: N/A
Locations: Amsterdam & Delft (Netherlands), Berlin (Germany)
Shopify services:
- Shopify & Shopify Plus design, development & migration
- Headless & custom Shopify integrations
- Shopify B2B commerce
- Performance optimisation & UX design
- Klaviyo-powered email marketing & growth strategy
- Tech stack integrations (ERP, PIM, CRM)
Notable clients: Intersport, Alpinestars, 10DAYS, BOSKA, Little Dutch, Stoov, SNURK, Kabrita,...
Contact: Phone: +31 15 213 06 00 / Email: info@code.digital
Code is one of the most technical Shopify Plus Partners with expertise in engineering.
Code is one of the most experienced Shopify agencies in Europe, known for delivering high-performance Shopify and Shopify Plus stores with deep technical excellence.
They were the first officially Shopify Plus-certified agency in the EU. They have built and optimized 250+ Shopify stores, helping brands grow locally and cross-border with strong eCommerce performance.
What makes them stand out:
- One of Europe's earliest and most technical agencies with a strong engineering focus
- Proven track record with multi-industry brands from sport and lifestyle to FMCG and luxury
- Agile development approach ensuring on-time delivery and continuous optimisation
- Strong international growth and cross-market Shopify expertise, including B2B and Klaviyo-driven lifecycle strategies
Best suited for: Brands looking for a strategic Shopify partner capable of handling migrations, custom builds, enterprise-scale execution, and ongoing optimisation across multiple markets.
4. Shopify agencies in Germany
4.1 Hyghstreet (formerly beeclever): One of Germany's first Shopify experts
Established: 2016
Shopify status: Platinum Partner
Location: Koblenz and wider EU (Germany-based)
Shopify services:
- Shopify & Shopify Plus design, build & migration
- UX/UI and conversion optimisation
- International expansion & multi-market setup
- Unified commerce (POS, B2B & B2C)
- Custom features & integrations
Notable clients: Sallys Shop, Junglück, The Dark Tenor, Shape Republic, Little Lunch,...
Hyghstreet (formerly known as beeclever) has an impressive development journey in Shopify Plus builds and migrations.
Formerly beeclever, the agency rebranded to Hyghstreet. The new name reflects their focus on premium Shopify commerce experiences across Europe.
Hyghstreet was one of Germany's first Shopify experts. They build custom Shopify and Shopify Plus stores focused on internationalisation, unified commerce, and performance-driven UX for brands selling across the EU.
What makes them stand out:
- Early German Shopify agency with deep experience in Shopify Plus builds and migrations
- Boutique-level craftsmanship that blends design, UX, and technical precision
- Proven capability with multi-market international Shopify deployments
- Strong focus on brand experience, scalability, and unified commerce strategies
Best suited for: Brands targeting multi-market growth in the EU that need strategic Shopify Plus builds, localisation, and performance optimisation.
4.2 DRIP Agency: CRO and A/B testing specialists for Shopify stores
Established: 2018
Shopify status: N/A
Location: Mannheim & Berlin, Germany
Shopify services:
- Conversion rate optimisation (CRO) & A/B testing for Shopify stores
- Shopify store performance improvement
- UX/UI experimentation & landing page optimisation
- Data-driven eCommerce consulting
- E-commerce growth strategy
Notable clients: SNOCKS, Kickz, The Female Company, HelloFresh, Junglück, Giesswein, Purelei, Blackroll, Vetevo, with measurable revenue uplift via rapid testing and optimisation strategies.
Contact: https://www.dripagency.de/demo
DRIP Agency stands out with its strong focus on data-driven CRO and A/B testing.
DRIP Agency is a data-driven eCommerce optimisation agency in the EU that specialises in conversion rate optimisation (CRO) and A/B testing for Shopify and Shopify-based stores.
DRIP is one of the best Shopify agencies in Germany. They help brands increase ARPU, improve user experience, and uncover insights through structured experimentation.
What makes them stand out:
- Strong focus on data-driven CRO and A/B testing to improve Shopify performance and conversions
- Proven results with measurable revenue growth and optimisation impact for brands such as SNOCKS, Kickz, and Giesswein, including millions in additional revenue attributed to testing programs
- Deep expertise in UX experiment design, behavioural insights, and funnel optimisation
- Tailored eCommerce consulting that complements in-house teams and enhances long-term growth potential
Best suited for: Fast-scaling D2C brands and larger eCommerce businesses wanting to boost performance and conversion metrics.
4.3 Uplifts Shopify Agentur: Conversion-focused Shopify agency in Germany
Established: 2017
Shopify status: Plus Partner
Location: Düsseldorf, Germany
Shopify services:
- Shopify store design & Shopify Plus development
- Shopify migrations & performance optimisation
- UX/UI improvement & CRO
- Custom features and frontend enhancements
- Shopify theme customisation and retainer support
Notable clients: Bratle, Sonar, VYTAL, KROSER, bilirubinha, GoodGood,...
Contact: Phone: +49 211 16394289 / Email: hello@uplifts.de
Uplifts Shopify Agency has strong design and technical execution.
Uplifts Shopify Agency is a performance-focused Shopify agency in the EU known for creating conversion-optimized Shopify and Shopify Plus stores with strong design and technical execution.
They help brands refine their storefront UX, improve conversion rates, and set up strategic enhancements that support international growth and long-term revenue gains.
What makes them stand out:
- Strong focus on conversion rate optimisation (CRO) and UX-driven Shopify builds
- Experience with a variety of Shopify projects, from visual enhancements to full store performance upgrades
- Proven capability to increase engagement, AOV, and purchase completions
- Tailored support and optimisation beyond launch through retainers and iterative improvements
Best suited for: Growing DTC brands and established merchants seeking a performance-centric Shopify partner in the EU that boosts conversions and user experience.
5. Shopify agencies in France
5.1 LobsTTer: A design-driven Shopify partner in the EU
Established: 2016
Shopify status: Premier Partner
Location: Paris, France
Shopify services:
- Full Shopify & Shopify Plus design and development
- Shopify store migration & replatforming
- UX/UI design and user journey optimisation
- Custom feature development and integrations
- SEO strategy & CRO for Shopify stores
Notable clients: Moulin Rouge, OPPO, Biolane, The Frankie Shop, Comme des Garçons,...
Contact: lobstter.com
LobsTTer is one of the best Shopify agencies in France.
LobsTTer is a Paris-based Shopify Plus agency in the EU focused on elegant, high-performance eCommerce. The team blends creative design and strategic optimisation to help brands launch and scale Shopify storefronts across Europe.
Their work emphasises UX excellence, strong visual identity, SEO, and conversion optimisation, helping merchants increase traffic and revenue across local and international markets.
What makes them stand out:
- Strong creative and technical expertise in Shopify & Shopify Plus builds
- Focus on visual design, UX, and eCommerce performance
- Experience serving fashion, beauty, and lifestyle brands in the EU
- Strategic approach to SEO and conversion optimisation for Shopify storefronts
Best suited for: Brands seeking a design-driven Shopify partner in the EU that blends creative excellence with eCommerce strategy and performance optimisation.
5.2 Tamara Agency: Shopify Plus agency for beauty and fashion brands
Established: 2018
Shopify status: Plus Partner
Location: Marles-en-Brie & Paris, France
Shopify services:
- Full Shopify & Shopify Plus design and development
- Shopify migrations & replatforming
- UX/UI design and conversion optimisation (CRO)
- SEO and performance strategy
- Ongoing support, maintenance & data analytics
Notable clients: Décathlon Seconde Vie (Shopify Plus redesign), Leonor Greyl (migration & optimisation), Diega (refonte & migration),...
Contact: Phone: 01 75 98 06 35/ Email: Hello@tamaragency.com
Tamara Agency has had 400+ Shopify projects specializing in lifestyle brands.
Tamara Agency is a Paris-based Shopify Plus agency in the EU. They specialize in beauty, fashion, lifestyle, and premium brands. With 400+ Shopify projects and 120+ migrations completed, they combine UX design, custom development, and eCommerce optimisation to help brands grow locally and abroad.
What makes them stand out:
- Specialised in Shopify Plus redesigns, migrations, and performance optimisation across fashion, beauty, and lifestyle sectors
- Strong track record with multi-market and international Shopify deployments
- Full approach, from SEO and UX to CRO and long-term eCommerce growth
- Full project lifecycle support: from initial strategy to ongoing testing and optimisation
Best suited for: Brands seeking a design-driven and performance-focused Shopify partner in the EU, especially those in beauty, fashion, lifestyle, or premium product segments.
5.3 Axome: One of the most experienced Shopify agencies in the EU
Established: 2000
Shopify status: Platinum Partner
Locations: Paris & Saint-Étienne, France
Shopify services:
- Full Shopify & Shopify Plus design, development & migration
- UX/UI design and conversion optimisation (CRO)
- SEO strategy & eCommerce performance
- Marketing automation & retention (Klaviyo, CRM)
- B2B wholesale, POS & omnichannel integrations
Notable clients: Tediber (omnichannel Shopify integration), Payot (Shopify Plus migration & international rollout), Balibaris (Shopify Plus redesign),...
Contact: Phone: 04 77 813 813/ Email: hello@axome.com
Axome has over 25 years of experience in Shopify builds.
Axome is one of the most experienced Shopify agencies in the EU. They combine deep eCommerce strategy with creative design and technical excellence. With 25+ years in digital, they support brands from full Shopify Plus migrations to ongoing optimisation and international expansion.
What makes them stand out:
- Dual elite certification as a Shopify Premier & Platinum Partner, a rare distinction highlighting deep platform mastery
- Proven capability in complex Shopify Plus migrations and omnichannel architectures across retail, fashion, beauty, and lifestyle brands
- Integrated services blending UX/UI design, SEO, CRO, and marketing automation - not just build but growth optimisation
- Strong long-term support model that spans post-launch performance and strategic scaling
Best suited for: Mid-market to enterprise brands seeking a partner capable of handling multi-market expansion, omnichannel builds.
6. Shopify agencies in other European
6.1 Brand Active: CRO and growth-focused Shopify agency in Poland
Established: 2017
Shopify status: Plus Partner
Location: Warsaw, Poland
Shopify services:
- Full Shopify & Shopify Plus design, development, and migration
- UX/UI design and conversion optimisation (CRO)
- Shopify SEO and performance strategy
- Klaviyo & Mailchimp email automation and retention marketing
- Custom integrations and eCommerce consulting
Notable clients: Simple Organic (Shopify Plus migration, UX & CRO), Retreeb (international Shopify rollout), Leosco (Shopify design & build),...
Contact: info@brandactive.co
Brand Active focuses on Shopify CRO, UX & SEO.
Brand Active is a results-driven Shopify Plus agency in the EU, based in Poland. They combine data-informed UX design with eCommerce performance and long-term growth strategy.
They work across both DTC and B2B stores. Their Shopify solutions are tailored to increase AOV, boost conversion rates, and improve customer retention across EU markets.
What makes them stand out:
- Strong focus on Shopify CRO, UX & SEO to drive measurable business outcomes
- Experience with Shopify Plus migrations and international multi-market launches
- Integrated email automation (Klaviyo) and retention strategy to support lifecycle revenue
- Proven success with brands from startup to established eCommerce merchants
Best suited for: Brands looking for a strategic Shopify partner that blends performance optimisation, growth marketing, and custom eCommerce solutions.
6.2 Significa (Porto): Design and CRO-focused Shopify agency in Portugal
Established: 2014
Shopify status: N/A
Location: Porto, Portugal
Shopify services:
- Full Shopify & Shopify Plus design and development
- Shopify store strategy & UX/UI design
- Shopify migrations and replatforming
- Conversion rate optimisation (CRO) & performance improvements
- Ongoing support, maintenance & analytics
Notable clients: Burel (Shopify Plus build & international strategy), Corkcicle Europe (Shopify Plus expansion), Osklen (Shopify redesign),...
Contact: https://significa.co/get-a-quote/
Significa supports from initial design and migration to ongoing optimisation and international rollout.
Significa brings deep experience in eCommerce strategy, UX design, and CRO. They help brands through every stage — from initial design and migration to ongoing optimisation and international rollout.
Their approach blends data insight, creative design, and technical execution to help merchants grow revenue and improve shopper experience across European markets.
What makes them stand out:
- Strong blend of shop design, UX, and Shopify performance optimisation
- Proven Shopify experience with international expansion and cross-market rollouts
- Focus on conversion rate optimisation (CRO) and usability improvements
- Ongoing support and analytics to help stores evolve after launch
Best suited for: Brands seeking a strategic Shopify partner in the EU that combines design flair, eCommerce performance, and long-term growth support for Shopify and Shopify Plus stores.
6.3. VAAN Group: Pan-European Shopify Plus and headless commerce agency
Established: 2018
Shopify status: Platinum Partner
Locations: Amsterdam & offices across Europe
Shopify services:
- Full Shopify & Shopify Plus design, build & migration
- Headless commerce and custom integrations
- UX/UI design & performance optimisation
- Internationalisation & multi-market rollout strategy
- B2B eCommerce and complex system integration
Notable clients: Aarke (Shopify Plus build & CRO), Studio JUX (headless Shopify Plus), Filippa K (international Shopify expansion), Function of Beauty (UX optimisation),...
Contact: Email: vaangroup@vaangroup.com
VAAN Group has a wide range of operations in Europe.
VAAN Group is a pan-European Shopify and Shopify Plus agency headquartered in Amsterdam, with deep expertise in complex Shopify builds, headless commerce, and multi-market eCommerce expansion.
VAAN blends strategic planning with technical excellence to help brands scale Shopify experiences across borders. Their work involves advanced performance optimisation, custom integrations, and lifecycle design that drives long-term results.
What makes them stand out:
- Extensive experience in Shopify Plus and headless Shopify builds across European markets
- Proven ability to deliver internationalized eCommerce solutions with multi-currency and localisation features
- Strong focus on UX, performance optimisation, and conversion growth
- Capable of handling B2B storefronts and complex system integrations beyond standard builds
Best suited for: Mid-market to enterprise brands seeking a strategic Shopify partner in the EU capable of supporting international expansion, headless commerce, and technical scalability.
7. How to choose the right Shopify Agency in the EU
The list above gives you options. Now you need to pick one. Here's what to evaluate before signing anything.
7.1 Portfolio and case studies
Look at recent Shopify and Shopify Plus projects. Skip the pretty screenshots. Focus on industries similar to yours — D2C, B2B, fashion, beauty, or subscription. Check build complexity: Shopify Plus, headless, ERP integrations, or a full Shopify migration. Most importantly, look for results. Revenue growth, higher AOV, conversion lift, or a high-converting store after a website redesign matters far more than visual polish.
The best Shopify agencies in the EU show how they solved real business problems.
7.2 Client reviews
Check the Shopify Partner Directory, Clutch, Google, and EU eCommerce forums. Look for repeat clients or multi-year retainers. Consistent praise for reliability and post-launch support is a strong signal. Red flags around communication or missed deadlines should not be ignored.
Reviews reveal how a Shopify development agency actually operates. They tell you more than any sales pitch.
7.3 Shopify Partner certification
For complex EU projects, certification matters. Shopify classifies its partners into four tiers:
- Select Partner: Entry-level expertise with standard store setups.
- Plus Partner: Enterprise experience with advanced features and complex migrations.
- Premier Partner: Proven success with high-growth brands at an international scale.
- Platinum Partner: Top-tier expertise with strategic enterprise delivery across multiple markets.
Running a multi-market store or planning a major redesign? Work with certified Shopify experts in Europe.
7.4 Communication and responsiveness
Cross-border projects fail when communication breaks down. Test this early. How fast do they respond during first conversations? Are proposals clear and well-documented? Will you have a dedicated project manager?
Beyond responsiveness, consider cultural fit. The best results come from agencies that understand your brand, your goals, and your market. Look for partners who show interest in your long-term growth — not just the first project. A strong cultural fit leads to smoother projects and better outcomes over time.
For EU-wide rollouts, strong communication cuts friction across time zones and languages.
7.5 Multi-market and compliance capabilities
This is where EU projects get complicated. Your agency should handle Shopify Markets and multi-currency setup, multi-language storefronts covering UX, SEO, and translations, local payment methods, and checkout customisation. They also need solid knowledge of GDPR compliance and EU VAT rules, including OSS/IOSS setup.
Without EU compliance experience, agencies create legal and operational risk. This is critical for international expansion across Europe.
7.6 Pricing
Pricing varies widely. Understand whether you are paying for fixed-price projects or agile sprints. Ask about retainers for CRO, Shopify store optimisation, or ongoing support. Clarify how they handle scope changes.
Cheap rarely means cost-effective. This is especially true for Shopify Plus builds or projects that aim to scale eCommerce across borders. Choose an agency that can increase AOV, boost conversions, and deliver measurable results — not just the lowest quote.
8. Choosing the best Shopify agency in the EU
The best Shopify agencies in the EU each specialize in something different. Some handle complex Shopify Plus builds and multi-market rollouts. Others focus on CRO, Shopify migration, or a full website redesign. The right choice depends on your stage, your target markets, and your growth plans.
Before you reach out, shortlist 2-3 agencies that match your priorities. Check their track record in your target countries and how they handle EU compliance, post-launch support, and long-term optimisation. The initial build matters, but so does what comes after.
Pick a Shopify partner who can grow with you across Europe. If you need tools to boost conversions, increase AOV, or optimize checkout alongside your agency, explore what Qikify offers.
9. FAQs about hiring Shopify agencies in the EU
1. Why should I hire a European Shopify agency instead of an international one?
An international agency can build a Shopify store. But EU projects have layers that require local experience. Think OSS/IOSS registration for VAT, country-specific payment methods like iDEAL or Bancontact, GDPR-compliant tracking setups, and storefronts that need to perform across 5-10 languages without breaking SEO. A European agency has done this before. An international one will likely learn on your budget.
2. What questions should I ask a Shopify agency before hiring them?
Skip generic questions about their process. Focus on what reveals real capability. Ask them to walk you through a recent EU multi-market project. Ask what went wrong and how they handled it. Ask who exactly will work on your account — not the sales team, but the actual developers and strategists. Ask about their post-launch retainer structure and whether they track revenue impact, not just deliverables.
3. What is a Shopify Plus Partner, and why does it matter?
Shopify Plus Partners have been vetted by Shopify for enterprise-level delivery. In practice, this means proven experience with complex Shopify migrations, advanced checkout customisation, high-traffic performance, and multi-market architecture. It matters because Shopify Plus projects involve infrastructure decisions that are expensive to redo. A certified partner reduces the risk of technical debt early on.
4. Should I hire a Shopify agency or a freelancer?
A freelancer works for small, well-scoped tasks: a theme tweak, a single app integration, a landing page. An agency is the better fit when the project involves multiple workstreams. That includes design, development, SEO, EU compliance, and ongoing optimisation — or when you need someone accountable for results across a timeline. For EU expansion, multi-market builds, or Shopify Plus migrations, a freelancer typically lacks the team depth to deliver reliably.
