KANADEMONO drives 400+ cross-sell offers with customized checkout

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Customer

KANADEMONO

Platform

Shopify Plus

Website

https://kanademono.design/
Industry
Home furniture & Interior design
+400
Cross-sell orders
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OVERVIEW

KANADEMONO stands at the forefront of Japan's furniture e-commerce landscape, specializing in customizable table and desk solutions. Founded on the philosophy that "every space tells a story", the brand has revolutionized home furnishing by enabling customers to become co-creators of their ideal living and working environment.

The brand's commitment to quality craftsmanship and personalized design has positioned it as a leader in Japan's DTC furniture market. However, as KANADEMONO evolved from simply selling products to offering comprehensive style solutions and space proposals, they recognized the need for a checkout experience that could match their innovative approach to furniture retail.

CHALLENGE

While KANADEMONO's shopping journey celebrated creativity and personalization, the checkout process remained generic and restrictive. Key pain points included:

  • Missed cross-sell opportunities: The default Shopify checkout couldn't showcase complementary items - like chair that match a chosen table or lighting that completes a workspace setup - limiting the brand's ability to inspire customers and express its style-curation mission.

  • Limited brand expression: For a brand that values aesthetic and design, an uncustomizable checkout page felt out of place. The standard Shopify layout couldn't visually reflect KANADEMONO's premium identity, leaving the final step of the purchase journey disconnected from the rest of the brand experience.

  • Insufficient space for product guidance: The checkout offered no dedicated area to share care instructions, assembly tips, or customization notes, preventing the brand from providing helpful information that enhances the post-purchase experience.

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(Customers can personalize their tables by selecting the table top, legs, size, colors, etc. to match their space)

SOLUTION

KANADEMONO implemented Qikify Checkout Customizer to extend its personalized shopping experience through to purchase completion. Strategic implementations included:

  • Smart cross-sell offers: Automated recommendations for complementary products based on cart contents, enabling complete spacing styling.

  • Brand-aligned design elements: Customizable interface that maintained visual consistency with KANADEMONO's aesthetic.

  • Custom information banners: Clear display of shipping timelines, care instructions, and customization details directly at checkout.

The Qikify team provided exceptional support in configuring product-specific rules and ensuring seamless integration with KANADEMONO's complex product catalog.

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(Current checkout page of KANADEMONO)

RESULTS

The customized checkout has delivered significant results for KANADEMONO:

  • 400+ additional conversions from targeted cross-sell offers

  • Streamlined operational workflow with intuitive offer management

  • Strengthened brand consistency across the entire customer journey

  • Improved customer experience through relevant product suggestions and clear information.

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Ready to boost your AOV and conversions like KANADEMONO? Start your journey today!

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