For most merchants, Discount Buy X Get Y BOGO Gift offers the best balance of features and pricing, especially for stores just starting with discounts.
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The Best Shopify Discount Apps for 2024: Top 5 Picks for Merchants
by Maya
Nov 12nd, 2024
11 mins read
Did you know that 94% of consumers are likely to look for coupons or sales whenever they shop online? Yet, finding the right discount app among hundreds of options in the Shopify App Store can feel like searching for a needle in a haystack. Each mismatched app trial costs not just money, but precious time and potentially lost sales.
We get it. As Shopify app developers with 6 years of experience serving more than 7,000 merchants with discount solutions, we've seen merchants struggle with:
- Limited native Shopify discount features (like no automatic quantity breaks)
- Hours spent testing different apps that don't quite fit
- Budget waste on apps that promise more than they deliver
- Performance issues from poorly optimized discount apps
That's why we've created this comprehensive guide to the top 5 Shopify discount apps for 2024. We've done the heavy lifting - analyzing features, comparing pricing, providing pros & cons to help you choose the most suitable app based on your store size and needs.
Ready to find the perfect discount app for your store? Let's dive into the best options available, starting with a crucial overview of what makes a great discount app!
1. Understanding Shopify discount apps
While Shopify's built-in discount features cover basic needs like percentage off and simple BOGO rules, Shopify discount apps unlock powerful solutions for every merchant's goal - from simple percentage-off deals to advanced automation.
Before diving into our top picks, it's crucial to understand what discount apps can do for your store. These apps extend far beyond basic discounts, offering everything from BOGO deals to sophisticated volume discounts and customer targeting. Knowing the fundamentals helps you choose an app that not only fits your current needs but also supports your growth strategy.
1.1. Main groups of Shopify discount apps
Shopify app store’s discount category has 500+ apps with 4 main groups (following 4 main discount strategies):
- Volume & Bulk Discounts: Volume discount apps automate tiered pricing, perfect for both retail and wholesale. Create deals like "10% off for 5+ items" or wholesale rates that activate automatically – no more manual price adjustments needed.
- Flash Sale: Drive urgency and quick sales with limited-time offers. Flash sale apps let you run time-sensitive deals with countdown timers and inventory alerts. Perfect for holiday promotions or clearing stock, these create the motivation customers need to buy now.
- BOGO (Buy One Get One): Boost your average order value with flexible buy-one-get-one deals. From "buy 2 get 1 free" to "buy any shirt, get 50% off pants," BOGO apps handle complex discount rules automatically. Plus, set up free gifts with purchase to introduce customers to new products.
- Bundle Discount: Sell more items per order by offering product combinations at special prices. Bundle apps help you create and promote packages like "complete sets" or "starter kits," while automatically suggesting complementary items to customers as they shop.
Shopify discount app store category
1.2 Essential features to look for in discount apps
- Automation capabilities: Set up automated discounts that trigger based on customer actions, schedules, or inventory levels. Whether it's weekend-only deals or VIP customer rewards, these features work 24/7 to boost your sales while you focus on growing your business.
- Cart features: Show smart upsells like "Add $20 for free shipping" or suggest complementary products customers often buy together. These features help increase your average order value while giving shoppers more value for their money.
Shopify discount on cart page
- Customer segmentation: Create personalized discounts based on shopping history, location, or loyalty status. From exclusive VIP deals to first-time buyer specials, these tools help you reward your best customers and encourage repeat purchases.
- Management tools: Monitor key metrics like redemption rates and ROI, test different discount strategies, and manage promotions across multiple stores. Get the insights you need to make data-driven decisions about your discount strategy.
Pro Tip:
Look for apps that combine automation, smart cart features, customer targeting, and analytics. This lets you create effective promotions that run themselves while giving you the data to improve performance.
Remember: The best app matches your store's needs and growth goals – whether that's boosting order value, encouraging repeat purchases, or building customer loyalty.
1.3 Understanding app pricing models
Before choosing a discount app, let's understand different pricing structures to find the best value for your needs:
Feature-based pricing
Some apps charge based on which features you use. For example, Qikify Discount Buy X Get Y BOGO Gift structures their plans this way:
- Free plan: $0/month (only BOGO, Bundle, Upsurge promotion types)
- Premium: $24.99 (7 days free trial - Unlimited features)
This model works well if you know exactly which features you need and won't require additional capabilities.
Campaign-based pricing
Other apps limit the number of active campaigns you can run. Discounty: Bulk Discount Sales takes this approach:
- FREE: 3 campaigns
- Lite ($9.99/month): 10 campaigns
- Essential ($19.99/month): 30 campaigns
- Discounty ($39.9/month): 100 campaigns…
Perfect if you run a consistent number of promotions and want to plan your budget accordingly.
Shopify plan-based pricing
Some apps offer full features but price their plans based on your Shopify store plan (such as BOGO+ Buy X Get Y Free Gift app):
- Basic Shopify: $17.99/month
- Shopify: $27.99/month
- Advanced Shopify: $47.99/month
- Shopify Plus: $77.99/month
All features are available, but pricing varies according to your Shopify plan level. This model ensures pricing aligns with your store's scale.
Pro Tip: Consider your store's needs
- Running specific promotions? Campaign-based pricing might be most cost-effective.
- Need all features? Feature-based pricing could work better
- Want simple pricing? Look for apps that charge based on your Shopify plan.
2. Top 5 Shopify discount apps reviewed
Before we dive into in-depth reviews, here’s a quick snapshot of the top Shopify discount apps. This summary table highlights popular options, along with their pricing and customer ratings, to give you an at-a-glance view of what each app offers.
The App
Rating
Built For Shopify
Pricing
4.9/5
Free - $29.99/mo
4.9/5
Free - $47.99/mo
4.4/5
Free - $19.99/mo
4.9/5
$18 - $36/mo
4.8/5
$9.99 - $49.99/mo
Best for: Small to medium stores wanting a simple yet effective way to offer BOGO deals and free gifts. Ideal for beginners who want to start with a free plan and scale up.
Qikify Discount Buy X Get Y BOGO Gift
Pricing plan:
- Free Plan: $0/month (only BOGO, Bundle, Upsurge promotion types)
- Premium: $24.99 (7 days free trial - Unlimited features)
Key features:
- BOGO & Free Gifts: Create buy-one-get-one deals and automatic free gift offers
- Customizable Display: Design promotion banners, seasonal templates that match your store theme
- Smart Triggers: Set rules based on cart value, products, or collections
- Cross-sell Options: Boost sales with relevant product suggestions (upsurge, related products suggestion)
- Bundle Creation: Package products together with special pricing
- Create discounts and upsell on any pages: embed on product page, cart page, checkout page
- Real-time analytics, combine with Shopify native discount
Why merchants love it:
- Intuitive interface for quick setup
- Free plan to test and grow
- Responsive support team
- Regular updates and improvements
Pros
Cons
- Variety of upsell and discount features, like BOGO, volume discounts, and product bundles, enhancing AOV
- Discount on multiple pages, including cart and checkout
- Integration with Shopify analytics, allowing easy performance tracking
- Single pricing plan includes all features, making it cost-effective
- Advanced features in premium only
- May require a learning curve for merchants unfamiliar with setting up multiple types of promotions
Best for: Growing stores needing flexible BOGO promotions with smart upsells. Perfect for merchants who want advanced automation and multiple promotion types in one app.
BOGO+ Buy X Get Y Free Gift
Pricing plan:
- FREE: Limit $50/month revenue
- BASIC: $17.99/month (for Shopify Basic stores)
- PROFESSIONAL: $27.99/month (for for Shopify Professional stores)
- ADVANCED: $47.99/month (for for Shopify Advanced stores)
- PLUS: $77.99/month (for for Shopify Plus stores)
Key features:
- Smart BOGO Deals: Buy X Get X, Buy X Get Y with popup or automatic discounts
- Volume Discounts: Tiered pricing based on quantity
- Free Gift with Purchase: Automatic discount application based on cart, collection value or quantity
- Customer Targeting: Specific rules for different groups (customer tags, customer location, discount via URL)
- Custom design and translation widget for multilingual store
- Real-time analytics, combine with Shopify native discount
Why merchants love it:
- Flexible promotion rules
- Excellent customer support
- User-friendly interface and high customizability
Pros
Cons
- Simplifies BOGO and upsell campaigns
- Various trigger-based promotions
- Compatible with Shopify’s discount codes, allowing for smooth integration
- Customization options and real-time analytics to track performance
- Lack some advanced features: bundle discount, discount on cart page or checkout page
- User interface customization options could be limited compared to more design-focused apps
Best for: Medium to large stores focusing on time-sensitive promotions. Excellent for seasonal sales and creating urgency with limited-time offers and countdown timers.
BOLD Discounts ‑ Flash Sales
Pricing plan:
- Sandbox & DEV Shop: Free
- Essentials: $19.99/month
Key features:
- Flash Sales: Create time-limited discount campaigns
- Countdown Timers: Show urgency with dynamic timers
- Schedule Automation: Plan promotions in advance
- Product Tagging for Collections: Auto-tag items for sale to create collections like "SALE" or "CLEARANCE
- Advanced Scheduling: Schedule multiple promotions in advance, perfect for high-traffic events like Black Friday
Why merchants love it:
- Easy sales scheduling for busy periods like Black Friday
- Effortless discount application to products or collections
- Automated price adjustments after promotions
- Simple setup, even for large inventories
- Fast and responsive customer support
Pros
Cons
- Quick setup of various discount types like percentage, BOGO, and fixed discounts
- Customizable start/end dates, ideal for flash sales and limited-time offers
- Targeting specific products or collections
- Well integration with other Shopify apps to enhance promotions
- Limited discount flexibility if users prefer personalized or complex discount rules
- Initial setup can be time-consuming for merchants managing large inventories
Best for: Wholesale and retail stores wanting to encourage bulk purchases. Great for merchants selling products that naturally work in bundles or volume orders.
Wide Bundle - Quantity Breaks
Pricing plan:
- Basic plan: $18/month (basic features)
- Advanced plan: $36/month (more customizable widget: swatch color, badges and corner banners…)
Key features:
- Create quantity breaks, BOGO, or product bundles to boost AOV
- Customize offers with 50+ design options to match your store
- Offer single or multiple products in bundles
- Apply flat discounts, percentage-based offers, or fixed price bundles
- Seamless integration with upsell apps, side cart apps, and page builders
Why merchants love it:
- Highly intuitive and user-friendly, even for non-tech-savvy users
- Quick and responsive customer support, with fast reply times
- Comprehensive and customizable bundling options to boost AOV
- Seamless integration with store design and needs
- Proven to increase sales and AOV significantly
Pros
Cons
- Easy to use, even for non-technical users
- Customizable bundling options to suit store needs
- Quick customer support with fast response times
- Helps increase AOV and sales through effective bundling
- Seamless integration with store design
- Limited reporting and analytics features for tracking bundle performance in detail
- Customization may require time to perfect for unique needs
Best for: Larger stores needing sophisticated discount combinations. Ideal for merchants wanting complex discount rules.
AIOD BOGO Volume Discounts
Pricing plan (based on your Shopify plan)
- Development store: Free
- Basic: $9.99/month
- Shopify: $14.99/month
- Advanced: $24.99/month
- Plus: $49.99/month
Key features:
- Create bundles, BOGO, auto free gifts, and volume discounts for BFCM
- Stack discount codes on the cart to increase AOV
- Display tier promotions with progress messages to boost sales
- Automatically add free gifts and BOGO items to the cart
- No discount codes required, offers apply automatically
- User-friendly customization and flexible scheduling for promotions
- Insights into discount performance to optimize sales strategies
Why merchants love it:
- Boosts sales with wholesale pricing, automated discounts, and BOGO offers
- Flexible discount customization for POS or web based on customer tags
- User-friendly interface makes it easy to navigate and set up
- Responsive customer support that implements custom solutions
Pros
Cons
- Flexible discount customization for both POS and web
- Includes a variety of promotions like BOGO, volume discounts, and free gifts
- Easy-to-use interface for quick setup
- Responsive customer support with custom solutions
- Supports discount stacking and automatic application
- Some users report limitations in bundling features compared to other dedicated bundling apps
- Could be challenging to configure complex promotions for stores with highly specific needs
Note:
Before installing any discount app, ensure
- Theme compatibility
- Adequate loading speed
- Integration capabilities
- Mobile responsiveness
3. Conclusion
Choosing the right Shopify discount apps can significantly impact your store's success. Consider your specific needs, budget, and technical requirements when making your choice.
Remember to:
- Start with a clear discount strategy
- Test thoroughly during trial periods
- Monitor performance and ROI
- Scale features as your store grows
Ready to boost your sales with the perfect discount app? Visit the Shopify App Store and start your free trial with any of these recommended apps today!
More useful resources about Shopify sales tactics:
4. Common questions about discount apps
1. Which Shopify discount app offers the best value for money?
2. Can I use multiple discount apps in my store?
While possible, we recommend using one primary discount app to avoid conflicts and performance issues.
3. How do discount apps affect store loading speed?
Impact varies by app. Most modern discount apps are optimized for performance, but always test during your trial period.
4. What's the difference between native Shopify discounts and these apps?
Apps offer more automation, customization, and advanced features than Shopify's native discount options.
5. Do I need a paid discount app for my small store?
Not necessarily. Start with free plans and upgrade as your needs grow and ROI justifies the investment.
ABOUT THE AUTHOR
Maya Mai
Digital Marketing Specialist at Qikify
Hello! I am Maya Mai – digital marketer, storyteller, and creative thinker. My passion? Crafting impactful strategies and compelling narratives that help eCommerce brands thrive.
When I’m not immersed in marketing projects, you’ll find me exploring new skills—whether it’s learning design techniques, honing photography, or diving into research. For me, every day is a chance to create and grow.
Feel free to reach out! I’m always excited to chat about marketing, share insights, or explore exciting new collaborations. Let’s connect me on LinkedIn (or Facebook) and take your business to the next level!