How a global cosmetics brand runs complex GWP campaigns with a customized checkout
Cosmetic Brand S, a global cosmetics brand, uses a custom Qikify Checkout Customizer rule to run gift-with-purchase campaigns that Shopify's standard discounts can't handle.
Customer
Cosmetic Brand S (global cosmetics brand, Japan online store).
The company name is withheld at the company's request.
Platform
Shopify Plus
Industry
Cosmetics (body, face and hair care)
Image for illustration purposes only,
OVERVIEW
The Japan online store of Cosmetic Brand S belongs to a global cosmetics company that sells body, face and hair care made with naturally derived ingredients, for everyday use and as gifts. In Japan, the brand also runs physical stores, and its catalog of several hundred SKUs changes with seasonal items and limited collections.
When the company rebuilt its e-commerce infrastructure, its Global IT team chose Shopify Plus as the common platform for all markets. The Japan team still had to move over its many campaigns, coupons and gift programs, which follow Japan-specific requirements.
The team decided to customize the checkout itself, not just the cart. As their Head of E-commerce puts it, checkout is "the critical step where customers with strong purchase intent complete their order."
Image for illustration purposes only,
CHALLENGE
- Campaign rules beyond standard discounts: Many of the brand's campaigns combine several conditions. One example is a gift with purchase (GWP) for orders of ¥13,000 or more that include a product from a target collection. Shopify's standard Discount feature can't handle these combinations on its own.
- Gaps between cart and checkout: Guidance and controls in the cart alone couldn't fully prevent mismatches with what customers entered or selected at checkout.
- Keeping up with Shopify updates: The team needed customizations built for Checkout Extensibility, so its Japan-specific requirements would keep working as Shopify changes its checkout.
SOLUTION
The team found Qikify Checkout Customizer while comparing apps during its Shopify Plus migration project.
- Custom GWP rule: Qikify's team built a custom rule in Checkout Customizer that controls GWP campaigns by order amount and by the products in the cart.
- Controls and notices at checkout: Checkout Customizer shows customers the information they need and applies the controls at checkout, where they confirm their order.
- Built on Checkout Extensibility: The setup keeps up with Shopify updates. The team can change a wide range of settings from the app's admin panel without big changes to Shopify's standard checkout.
Qikify's team also helped with onboarding, configuration, troubleshooting and requirement checks, and talked through Japan-specific requirements with the brand.
Image for illustration purposes only,
RESULTS
- Multi-condition campaigns on Shopify Plus: The brand still runs GWP campaigns that combine order amount and target products, as it often did before the migration.
- Flexible campaign setup: Japan-specific requirements now run at checkout, and the team adjusts settings in the admin panel when programs or operations change.
- Hands-on support: The team checks individual requirements with Qikify as they go, which they call very helpful in day-to-day operations.
"Being able to set complex purchase conditions that Shopify's standard Discount feature alone cannot handle has been extremely helpful in our day-to-day operations." Head of E-commerce at Cosmetic Brand S
Don’t let standard discounts limit your campaigns. Run multi-condition gift-with-purchase offers at checkout