The Petrait gets the customization other apps couldn’t offer with Qikify Custom Product Options

A pet-themed phone case brand uses code-level design control and responsive support to keep its personalized purchase journey on-brand from customization to checkout.

Customer

The Petrait

Platform

Shopify

Website

https://thepetrait.com/

Industry

Personalized pet-themed phone cases

App used

Qikify Custom Product Options

OVERVIEW

The Petrait started from a simple idea: pets are part of everyday life, and people like to keep them close. The brand puts a pet you love on a phone case, so something people use all day becomes personal.

Every order is personalized, so customers go through a customization step before they buy. The Petrait wanted that step to be simple and intuitive, and wanted customers to finish their order without friction or confusion at checkout. It has used Qikify Custom Product Options for about a year to build that journey.

CHALLENGE

  • Limited customization in other apps: The Petrait tried other solutions and kept hitting the limits of their customization options. Some features could not be built the way the brand wanted.
  • A journey that didn't feel like the brand: With those limits, it was hard to keep the experience consistent from product customization through to checkout.
  • Solving problems alone: When a challenge came up, the merchant had to figure it out without much help.

SOLUTION

  • A wider range of customization options: Custom Product Options gave The Petrait more room to build the personalized purchase flow its products need, beyond the default settings.
  • Design adjustments through code: The team can customize elements through code, which gives them direct control over the final look and lets the storefront match the brand instead of the default design.
  • Responsive, hands-on support: The Qikify support team works through problems with the merchant. Even when working hours don't align, a reply arrives as soon as someone is available.

RESULTS

  • More of the features it needs: The Petrait has implemented more of the features and design adjustments it wanted than with the other apps it tried.
  • A storefront closer to the brand: The experience reflects the brand's identity and is no longer held back by the default design or the available settings.
  • Help when problems come up: The team gets a response and a proposed fix from support, so it no longer has to work through customization problems alone.

"Qikify has been the most flexible customization app I've tried so far. It gives me the freedom to implement options and make design adjustments that I couldn't achieve with other apps, and the ability to customize elements through code makes a huge difference." Inês Morais Gama, The Petrait

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