ECOMMERCE TIPS
Top 10 one product Shopify store examples & how to build yours
by Tide
Alongside the more common multi-product stores, one product Shopify stores are also a highly effective sales model. This model leverages consumer psychology that providing fewer choices results in faster decision-making and higher conversion rates. A landmark study by researchers Sheena Iyengar and Mark Lepper demonstrated that consumers presented with fewer options were significantly more likely to make a purchase.
A one product Shopify store is quite popular among merchants whose business strategy focuses on a single core product, as well as those who want to diversify their store formats and boost sales for a key item. These stores reduce complexity, allowing merchants to invest deeply from marketing and branding to fulfillment and customer support. It's an effective strategy for both first-time sellers and established eCommerce brands looking to double down on a hero product.
In this article, we’ll explore 10 successful one product Shopify store examples across diverse industries including food & beverage, beauty and skincare, cosmetics, technology, kitchenware, renewable energy… For each store, we’ll break down their effective design elements, conversion tactics, and practical takeaways you can apply when building your own high-converting one product store.
1. Why would a one product Shopify store be your best business move in 2025?
Unlike multi-product stores, a Shopify one product store necessitates intense concentration and investment in all aspects of a single offering, from marketing and inventory management to branding and customer experience, allowing you to create a truly exceptional product that stands out.
Successful eCommerce businesses across health, beauty, and tech have demonstrated that a well-positioned one-product store can achieve strong sales, high conversion rates, and long-term customer loyalty.
Simpler marketing strategy: Instead of spreading your budget across multiple products, you can focus all efforts on perfecting ad campaigns and content around a single product. This leads to a higher conversion rate and stronger brand recall.
More focused branding: A one product Shopify store enables all branding efforts to revolve around a single message and product identity. This reduces inconsistency and creates a more coherent, memorable brand experience.
Easier inventory management: Having only one product to manage, your tracking stock levels, shipping, and fulfillment become much more efficient.
Higher conversion rates: With a one product Shopify store, customers have fewer distractions, leading to faster decision-making and increased purchases.
Lower costs & faster setup: Compared to multi-product stores, single product Shopify stores are quicker to build and require fewer resources to maintain, making them perfect for new entrepreneurs. They also offer a streamlined approach for experienced sellers looking to simplify operations or spotlight a product. In the next sections, we will showcase 10 outstanding one product Shopify store examples and give you a tutorial to build your own.
Many successful brands have demonstrated that a well-positioned one product store can generate significant revenue. Especially, with the right product - ideally one that should be:
Problem-solving & in-demand: Address a clear need or pain point that tends to perform better.
Unique & hard to find elsewhere: If your product stands out from what’s available on mass-market platforms like Amazon, you’ll have a stronger competitive edge.
Good profit margins: A high margin (typically 50% or more) ensures sustainable marketing spend and scalability. Low-cost items that can be sold at a premium due to branding or functionality work well.
Highly visual & demonstrable: Easily showcased through videos, GIFs, or compelling imagery tend to perform best in ads and on landing pages. Examples include fitness tools, beauty devices, and kitchen gadgets.
Lightweight & easy to ship: Since shipping costs can eat into profits, lightweight and compact products are preferable.
2. 10 best one product Shopify store examples
2.1 Death Wish Coffee
Product: The world’s strongest coffee in the Food and Beverage industry, made with high-caffeine beans from Central and South America.
What makes it the best one product Shopify store:
Impressive branding: Bold and memorable branding with a skull and bones logo.
Powerful messaging: Simple yet powerful messaging that emphasizes strength and effectiveness.
High-quality product presentation: High-quality product images and a well-structured product page.
Strong social proof: Strong social proof through customer testimonials and social media engagement.
Key takeaways from Death Wish Coffee:
From the top one product Shopify store examples, here are the common elements that contribute to their success:
A visually appealing homepage that immediately highlights the product’s benefits.
A clear and compelling CTA guiding visitors to purchase.
Trust signals, including testimonials, reviews, and guarantees.
Seamless mobile experience for high conversion rates.
A memorable product is paired with a striking name, logo, and straightforward message.
2.2 State of Kind
Product: State of Kind operates in the Skincare industry, offering a single hero product: Kindly Restore, a skin regeneration concentrate. This mixture, which contains bakuchiol oil, CBD, rosehip seed oil, and blue tansy, is intended to reinforce the skin barrier and relieve inflammation, offering a clean, peaceful, and effective option for skincare enthusiasts.
What makes it the best one product Shopify store:
Focused product offering: State of Kind shines by focusing all of its efforts on perfecting one main product - Kindly Restore - which allows for very detailed storytelling and tailored marketing.
Premium, clean aesthetic: The website uses neutral tones, calming visuals, and elegant design to reflect the purity and intentionality of its skincare philosophy.
Ingredient transparency: Each component in the product is explained in detail, giving customers confidence in what they're applying to their skin.
Minimalist navigation: The site provides a distraction-free shopping experience, ideal for highlighting a single product.
Key takeaways from State of Kind:
Here are the main takeaways that make State of Kind Shopify one product store successful:
Clarity of purpose promotes product trust and emotional connection.
Minimalist design supports a premium feel while emphasizing product value.
Ingredient transparency promotes credibility and customer education.
2.3 Truff
Product: TRUFF, a Huntington Beach-based company founded in 2017 within the Food industry, specializes in manufacturing and wholesaling pasta sauce, hot sauce, and other food products.
What makes it the best one product Shopify store:
Visual richness and engagement: A visually rich homepage with high-quality images and videos.
Compelling brand story: A compelling brand story that elevates the perceived value of the product.
Elegant packaging: Simple yet elegant packaging that aligns with its luxury positioning.
Strong eCommerce presence: Strong eCommerce presence across Amazon and Whole Foods, contributing to rapid sales growth.
Key takeaways from TRUFF:
From the top one product Shopify store examples - TRUFF, here are the common elements that contribute to their success:
A visually appealing webpage that immediately emphasizes the product's advantages.
High-quality product photos and videos to increase interaction.
A clear and engaging call-to-action that drives visitors to purchase.
Trust indications include testimonials, reviews, and assurances.
A seamless mobile experience leads to higher conversion rates.
2.4 Snooz
Product: Snooz operates in the Wellness Technology industry, specializing in white noise machines designed to improve sleep quality. Its flagship product, the Snooz white noise sound machine, is sleek, travel-friendly, and engineered with a real fan inside to generate peaceful, non-looping white noise.
What makes it the best one product Shopify store:
Environmental messaging: Green icons and clear language are used on the site to highlight the environmental benefits.
Mission-driven branding: A powerful mission-driven strategy that integrates sustainability into its brand identity.
Social proof & media features: High social proof, including appearances in Vogue, Harper's Bazaar, and The New York Times.
Influencer and PR strategies: Smart marketing methods, such as influencer alliances and public relations campaigns.
Simple web design: The website has a clean, basic layout with plenty of white space that complements its soothing sleep-focused branding, making browsing a comfortable, frictionless experience.
Stunning visuals: High-quality product graphics and calm lifestyle shots contribute to a comfortable, aspirational ambiance that appeals to customers looking for better sleep.
Compelling copy: Clever, emotion-driven taglines like “Sleep soundly, live better.” give the site personality and deeply connect with the user’s desire for comfort and peace.
Consistent branding: Every visual, tone, and message represents a unified identity centered on peace, rest, and simplicity, effectively fostering trust and recognition.
Key takeaways from Snooz:
Snoozy's success with a one product Shopify store is the result of combination of the following elements:
Keep your website simple and focused, less is often more.
Use strong lifestyle visuals to emotionally connect with your audience.
Craft witty, heartfelt copy to deliver your product’s promise in a memorable way.
Consistent branding builds a calming experience that mirrors the product’s purpose.
Prioritize user experience with intuitive navigation and a clean layout.
2.5 Grouphug Solar
Product: Grouphug Solar operates in the Renewable Energy industry, offering decorative, user-friendly solar panels designed to hang in windows. Their objective is to bring renewable energy into homes in an approachable and visually appealing manner, making solar power less daunting and more personal for everyday consumers.
What makes it the best one product Shopify store:
Unique product with a purpose: Grouphug Solar combines function and form, creating a product that not only provides sustainable energy but also complements your home decor. This makes it popular in both the environmentally concerned and design-forward markets.
Showcase credibility: With features on Shark Tank, People, and The Wall Street Journal, Grouphug Solar benefits from high-profile validation that boosts brand legitimacy and trust among potential buyers.
Clear brand mission: The brand consistently communicates its goal of democratizing renewable energy through design, which appeals to a modern, environmentally conscious audience.
Clean, purpose-driven website: The website design is minimal and focused, with engaging visuals and clear messaging that makes it easy to understand the product's use, benefits, and environmental impact.
Key takeaways from Grouphug Solar:
From Grouphug Solar - one of the top one product Shopify store examples, here are the key takeaways you can learn and apply:
Consistent branding establishes a strong, recognizable identity that aligns with the mission of making solar energy stylish and affordable.
Simple and clean website design enhances the user experience and highlights the product.
Strong storytelling helps communicate the brand's purpose and values effectively.
Media features showcase credibility, building trust and authority through appearances in Shark Tank, People, and The Wall Street Journal.
A distinctive, meaningful product distinguishes out in the renewable energy business and appeals to environmentally aware customers.
2.6 The Great Cookie
Product: The Great Cookie is a gourmet American cookie brand that operates in the specialty food and dessert industries. It offers a diverse selection of cookie tastes, including classics like chocolate chip and oatmeal raisin, as well as innovative innovations like salted caramel pretzel and peanut butter and jelly.
What makes it the best one product Shopify store:
Celebrity endorsements for legitimacy: High-profile endorsements from figures like Oprah Winfrey and Martha Stewart have helped The Great Cookie gain credibility and elevate its brand image.
Diverse product custom options to match customer needs: By offering customizable features like gift messages, photos, and personalized card notes, The Great Cookie enhances the customer experience to keep customers engaged and returning.
Consistent branding: From product presentation to website design, The Great Cookie's brand identity is strong and coherent, reinforcing its premium and sincere image.
Key takeaways from The Great Cookie:
The Great Cookie stands out by leveraging its reputation for quality, unique product offerings, and powerful celebrity endorsements to maintain a competitive edge in the gourmet food space. What do you learn from this best one product Shopify store:
Celebrity endorsements for legitimacy provide a sense of authenticity but also expand brand awareness among a wide audience.
The Great Cookie keeps offering diverse product custom options, allowing the brand to cater to a wide variety of customer needs and special occasions.
A consistent visual and messaging style across packaging, website, and product presentation increases customer awareness and trust in your brand. Consistency promotes professionalism, quality, and brand values, resulting in a memorable client experience.
2.7 Turned Yellow
Product: Turned Yellow, operating within the digital art and personalized gifts industry specializes in creating personalized digital portraits that transform customers into characters resembling those from "The Simpsons." Customers can use these custom illustrations for posters, t-shirts, phone cases, and blankets.
What makes it the best one product Shopify store:
Unique product concept: Turned Yellow provides a fun and highly personalized product: unique portraits inspired by "The Simpsons" style, which appeals to both nostalgia and pop culture.
Simplified customization flow: The website walks visitors through a simple three-step process (select a background => upload a photo => receive artwork), making the customer experience seamless and intuitive.
Focused branding: The entire site, from domain name to images and tone of voice, reinforces the brand's fundamental product, making it easily recognized and memorable.
Emotional engagement: Customers connect strongly with the product because it is based on personal images and memories, making it ideal for gifts, celebrations, and souvenirs.
Diverse formats - One core product: While the core offer remains the digital pictures, Turned Yellow maximizes value by offering it on canvases, mugs, phone cases, and other items - expanding appeal without compromising the focus.
Key takeaways from Turned Yellow:
Here are the key takeaways you can learn and apply from the good example of Turned Yellow:
Focusing on a single, distinct product can help you develop a strong brand presence and generate a loyal consumer base.
Website guarantees the user-friendly experience by simplifying the customization process which enhances customer satisfaction and encourages conversions.
Offering the core product in a variety of forms and retail options helps attract a larger audience and improve revenue prospects.
2.8 Bokksu
Product: Bokksu is a Japanese subscription-based store in the Food and Beverage industry that effectively showcases its brand identity through its one product store website.
What makes it the best one product Shopify store:
Strong brand identity: It effectively uses the color orange across its website, which strengthens its visual identity. The consistency of this color in elements such as the header, hero banner, product images, and buttons makes it easily recognizable, creating a memorable and cohesive user experience.
Experience-based marketing: Rather than simply selling products, Bokksu promotes an experience-based marketing strategy.
Intuitive and mobile-friendly layout: The website's mobile-friendly layout ensures a smooth shopping experience for users on all devices, while its easy-to-navigate structure allows for quick access to product details, subscription options, and related content.
Impressive storytelling: Bokksu excels in storytelling, turning a product purchase into an emotional experience. By connecting their subscription service to Japanese culture, the brand builds a deeper connection with customers, encouraging loyalty and a sense of community.
Leverage the subscription options: The store capitalizes on recurring revenue by offering tiered subscription plans that are both flexible and enticing, encouraging long-term customer retention.
Key takeaways from Bokksu:
Here are the major things you can learn and utilize from the successful example of Bokksu:
Mobile-friendly design ensures a fluent shopping experience for users on all devices.
Easy-to-navigate layout allows for quick access to product details, subscription options, and related content.
Strong emphasis on storytelling to create a deeper connection with customers.
2.9 Cookie Chips
Product: Cookie Chips specializes in offering high-quality, mouth watering cookies that combine rich flavor with a visually appealing experience.
What makes it the best one product Shopify store:
Simple, organized one product Shopify store theme: Cookie Chips distinguishes out for its clean and user-friendly structure, which allows for a seamless buying experience right from the homepage. This strategy allows buyers to easily identify products and begin their purchasing journey without being distracted - ideal for a one-product store.
Stunning visuals: The website takes a unique approach to showcasing its products by utilizing double-sided motion images. This innovative feature allows customers to view both the product's attractive packaging and essential details, like ingredients and calories, all in one glance.
Compelling copy: The compelling product descriptions on the website do an excellent job of highlighting the product's unique qualities and value, encouraging customers to engage with the brand more deeply.
Key takeaways from Cookie Chips:
Here’s what you can learn and implement based on Cookie Chips best practices:
With a clean, easy-to-navigate layout, Cookie Chips creates a hassle-free shopping experience right from the homepage.
Double-sided motion images let customers view both packaging and product details (like ingredients and calories) at once, enhancing clarity and confidence in purchasing.
Product descriptions effectively highlight the unique qualities of the cookies, encouraging deeper customer engagement and boosting sales.
2.10 Dripsie
Product: Dripsie operates in the home and kitchenware industry with a laser-focused product offering - kitchen sink strainers. As a single-product brand, Dripsie leverages clarity and simplicity in both its messaging and design to stand out in a competitive space.
What makes it the best one product Shopify store:
Clear value proposition: The homepage communicates the product's essence with a simple, evocative image and a bold, contrasted CTA button.
Streamlined navigation: A simple, well-organized navigation bar allows consumers to find what they need without distraction.
Engaging storytelling: An integrated audio allows visitors to hear the brand's genesis story, mission, and values, giving it a more personal and real touch.
Social proof: The prominent posting of consumer testimonials and reviews builds trust and promotes product legitimacy.
Consistent branding: Visual identity and messaging are cohesive throughout the site, creating a professional and polished appearance.
Aesthetic design: Clean layouts and appealing images are used on the website to produce a smooth and enjoyable user experience.
Key takeaways from Dripsie:
Discover the key elements behind Dripsie’s success - one of the best Shopify theme for one product store that you can use too:
A focused product offering can help to clarify your brand.
Simplicity in design and navigation enhances the user experience.
Personal storytelling creates emotional connection with customers.
Testimonials and social proof are essential to establish trust.
Consistent branding promotes brand identification and professionalism.
High-quality visuals and a clean layout contribute to better engagement and conversions.
3. Key design elements of the best one product Shopify store
With countless single product Shopify stores in the market, standing out requires a strategic approach. To maximize success in 2025, consider these seven essential factors:
Dominant hero product display: Ensure your product takes center stage on the homepage, grabbing visitors' attention instantly.
Clear & persuasive messaging: Communicate key benefits and features concisely to engage potential buyers.
Seamless navigation: A well-structured, user-friendly layout in Shopify one product store theme can enhance the browsing experience, making it easy for customers to explore.
High-impact visuals: Use professional, high-quality images and videos to showcase your product on one product store website while keeping the homepage clutter-free.
Mobile-friendly design: As mobile commerce continues to grow, a responsive and fast-loading site is crucial.
Trust-building elements: Leverage customer reviews, testimonials, and social proof to establish credibility and encourage conversions.
Strategic CTA placement: Prominent CTA buttons should be strategically placed for easy access in one product Shopify store theme.
By integrating these components, your one product Shopify store can effectively captivate visitors and drive higher sales.
4. How to make a one product Shopify store?
Setting up a one product Shopify store is simple. The process involves planning your store, quickly assembling it using a drag-and-drop builder, and launching your marketing efforts.
Step 1: Identify your product and selling strategy
Before creating your store, you need to decide on your product and how you’ll market it. This requires understanding your target audience and conducting thorough product research.
Defining your target audience
Before creating your store, you need to decide on your product and how you’ll market it. This requires understanding your target audience and conducting thorough product research.
Conducting product research
You should assess how interested people in your target market are likely to be in your product. Try searching for it online to see if there is existing demand or what people are talking about.
Engage in Facebook groups, browse Pinterest boards, check platforms like Amazon and Kickstarter, and observe your target audience’s activity on social media.
If your product clearly solves a particular problem they’re facing, you could be onto something valuable.
Finalizing your product & sales approach
As you finalize your product selection, consider these key questions:
Would I personally use this product?
Is it unique enough to stand out?
Can I build a brand around it?
Could it gain traction on social media?
Do I want repeat customers?
Should I sell internationally?
Can I scale production efficiently?
Can I create a compelling brand story that resonates with my audience?
Once you have chosen your product, decide whether you’ll sell locally, nationally, or globally. Additionally, research logistics like shipping methods and regional regulations.
Step 2: Develop your brand strategy
To make an impact, your brand should be both memorable and relatable. Since your business revolves around a single product, it’s crucial that customers instantly associate it with your brand.
Refining your ideal customer profile
Your branding should align with your core audience. While step one helped you broadly define your target market, now it’s time to dive deeper. Ask yourself:
What professions do they have?
What age group do they belong to?
Where do they live?
What are their interests?
What challenges do they face?
How do they self-identify?
Which social media platforms do they use?
Building a well-defined customer persona ensures your website and messaging connect effectively with your audience.
Crafting your brand identity
Your brand identity influences your logo, color scheme, style, and overall tone. For example, a brand may choose a fun and friendly identity while avoiding clichés. A great example is 8000Kicks, a company selling hemp-based shoes. Their branding is minimalist, featuring a straightforward logo with a cannabis symbol. Their Shopify one product store theme
highlights the product’s eco-friendly and waterproof benefits, targeting hikers and cannabis enthusiasts. They maintain a lighthearted tone, even adding humor to their FAQ section with playful questions like, “Can I smoke the shoe?”
Defining your brand’s tone
Your brand’s tone should evoke the right emotions in your audience. If selling luxury watches, formal and sophisticated language may be appropriate. However, if your product is for children or teenagers, a lively and playful tone might work better.
Take the Seattle Cider Company as an example. They nail its brand tone with a clean, focused product line, centered around craft cider and approachable language that reflects the product itself - fresh, simple, and elevated. Instead of leaning into quirky or rustic clichés, it addresses a more confident, minimal copy to speak to a more urban, quality-conscious audience. This consistency across their website builds trust and positions the brand as a quiet premium. It’s a great example of how tone can complement both product and lifestyle.
Step 3: Set up your one product Shopify store
With your branding and backend preparations complete, it’s time to design your store with one product Shopify store theme and create an appealing customer experience.
Key steps to building a one product shopify store:
Choose the best Shopify theme for one product store: Shopify offers numerous themes tailored for single product Shopify stores. Look for a Shopify one product store theme free that best suits your product and branding. Research successful Shopify stores for inspiration.
Customize your homepage: From your best theme for one product store Shopify, ensure your homepage represents your brand effectively. Upload your logo, apply your brand colors, add high-quality images, and craft compelling website copy that explains the problem your product solves.
Design a high-impact one product store website: On Shopify, create a well-structured product page including the product name, variations, quantity selector, description, pricing, and images.
By following these steps, you can build an efficient and engaging one product Shopify store that attracts customers and drives sales.
Step 4: Launch your marketing campaign
After your one product Shopify store is live, the next step is to focus on promoting your product effectively.
Run targeted ad campaigns on Facebook and Google to reach your ideal audience effectively.
Leverage email marketing to recover abandoned carts and engage customers with promotions.
Use influencers and user-generated content (UGC) to build credibility and social proof. Partnering with influencers can enhance brand trust, while UGC provides authentic testimonials and demonstrations of your product in action.
The ultimate goal of your marketing efforts is to drive traffic to your Shopify one product store. Your one product store website should clearly showcase what your product offers, making it easy for visitors to understand its value and compelling them to make a purchase.
5. Conclusion
Starting a one product Shopify store is one of the most effective ways for new businesses to enter the eCommerce space. Focusing on a single product allows you to streamline marketing, establish a strong brand identity, and optimize all aspects of your store for conversions. Unlike multi-product stores, the best one product stores may simplify operations, making it easier to scale while increasing profitability.
The success stories and best practices we’ve covered should serve as inspiration to help you craft the best one product Shopify store with a high conversion. Whether you’re launching your first business or transitioning from a multi-product store, applying these design principles to Shopify one product store theme free and marketing strategies can set you on the path to success.
Now, it’s time to take action. Start by selecting a winning product, choosing the right Shopify one product store theme, and setting up your store with conversion-driven design elements. With the right approach, your one product Shopify store can become a thriving online business in 2025 and beyond.
Tide Dang
Content Creator
With over seven years of experience in strategic marketing and content creation, I specialize in helping eCommerce brands craft high-impact campaigns that drive sales and customer engagement. My expertise in content strategy, social media, and data-driven marketing allows me to translate industry trends into actionable insights for Shopify merchants—helping them optimize their marketing efforts, attract the right customers, and boost conversions. My passion lies in empowering online businesses with the strategies they need to stand out and scale successfully in an increasingly competitive digital landscape.
