Optimize Your Shopify Email Popups: Tips To Build A Powerful Mailing List

Written by: Amelia

Published: Dec 11, 2023

5 minutes read

Ultimate guide to shopify checkout customizations

Creating effective Shopify email popups can feel like a delicate tightrope walk. On one hand, you want to capture leads and drive sales, but on the other, you don't want to alienate customers with intrusive designs or poor mobile optimization. Many users struggle with this balancing act, often facing issues like low conversion rates and pop ups that feel clunky and disruptive. But the good news is, with the right approach, you can create popups that are both eye-catching and informative, offering valuable incentives in exchange for email addresses. In this blog post, we'll share some actionable tips on how to create email pop ups that help you build a valuable mailing list for long-term success and growth.

The importance of Shopify email popup

shopify email popup

Shopify Email Popup is used to collect email addresses from visitors

Shopify email popup is a type of popup that can be used on a Shopify store to collect email addresses from visitors. Shopify email pop ups are small, temporary windows that appear on a Shopify store's website, typically triggered by specific visitor actions or behaviors. They serve as a direct and effective way to capture email addresses from website visitors, expanding your email list and enabling you to reach a wider audience with your marketing campaigns.

Shopify email pop ups have many undeniable advantages:

Boost Sales and Conversions:
  • Promote special offers and discounts: Entice visitors with exclusive deals and savings, directly boosting sales and conversions.
  • Announce new product launches: Generate excitement and encourage pre-orders or exclusive access for email subscribers.

Increase Brand Awareness and Engagement:
  • Showcase your brand personality and messaging: Keep your brand top-of-mind with website visitors through engaging pop-up content.
  • Foster ongoing engagement: Encourage repeat visits and build stronger customer relationships.

Additional Benefits:
  • Build your email list: Capture valuable leads for future marketing campaigns.
  • Personalize the customer experience: Tailor pop-up content and offers based on individual visitor preferences.
  • Gain valuable insights: Track pop-up performance to optimize future campaigns.

Practical Advices For An Effective And Catchy Shopify Email Popup

1. Know Your Goals and Your Audience

Before diving into the creative world of Shopify popups, take a moment to understand what you want to achieve and who you want to reach. What's the main purpose of your popups? Do you want to gather email addresses for future promotions, unveil exclusive offers, or simply expand your subscriber base? Having a clear goal will guide your messaging, design, and timing.

If your goal is to collect email addresses, make sure your popups have a clear call to action (CTA) inviting visitors to join your email list. Highlight the benefits of signing up, like exclusive discounts, early access to new products, and insider information.

For popups aimed at showcasing exclusive offers, create a sense of urgency and exclusivity. Use eye-catching visuals and compelling headlines to grab attention, and clearly communicate the details of the offer, including any restrictions or deadlines.

Once you've got your goals in mind, it's time to understand your target audience. Knowing their demographics, interests, online behavior, and pain points will help you craft popups that resonate with them. This information can guide your messaging and visuals to appeal to their specific preferences.

2. Craft Compelling Headlines that Grab Attention

shopify email popup

The headline is your email popup's first impression

The headline is your email popup's first impression, a chance to grab attention and make a lasting impact in a blink of an eye. A well-crafted headline is like a siren's call, luring visitors to pause and discover the enticing offer that awaits. To achieve this captivating effect, consider these key principles:

  • Keep it concise: A short and powerful headline delivers your message in a clear, direct manner. Avoid long, confusing phrases and opt for sharp, impactful words that resonate with your audience.
  • Create a sense of urgency: Use phrases like "Limited Time Offer" or "Don't Miss Out" to create a sense of scarcity and encourage visitors to take action before it's too late.
  • Showcase your brand personality and messaging: Keep your brand top-of-mind with website visitors through engaging pop-up content.
  • Foster ongoing engagement: Encourage repeat visits and build stronger customer relationships.

By carefully crafting headlines that are concise, urgent, persuasive, and personal, you can transform your email popups from mere interruptions into captivating companions on the path to conversion.

3. Offer Tempting Rewards to Motivate Email Signups

10% email popup signup

Irresistible incentives help you motivate signups and fuel engagement with your brand.

Just as a captivating headline serves as the enticing invitation to engage with your popup, a compelling incentive acts as the reward that seals the deal, motivating visitors to join your email list and embark on a journey towards deeper engagement with your brand.

To craft an effective incentive strategy, it's crucial to understand the desires and motivations of your target audience. What are their pain points, their aspirations, and their expectations? By aligning your incentives with their preferences, you demonstrate a genuine understanding of their needs, creating a sense of value and personalized connection.

Consider offering exclusive discount codes to email subscribers, providing them with a tangible benefit that incentivizes immediate action. Whether it's a percentage off their next purchase or a special promotion on a desired product, these discounts foster a sense of value and encourage further engagement into this discount popup.

Treat your email subscribers as your inner circle by providing them with insider information and sneak peeks into upcoming sales, product launches, or special events. This exclusive access not only keeps them informed but also makes them feel like part of a privileged community.

Remember, the key to irresistible incentives lies in their relevance and alignment with your brand offerings. Whether it's discounts, early access, insider information, or loyalty programs, ensure that the incentives you offer are genuinely valuable to your target audience and reinforce the unique value proposition of your brand. By doing so, you transform your email list into a thriving community of loyal customers, eager to engage with your brand and reap the rewards of their membership.

4. Design for Visual Appeal and Clarity to Enhance Engagement

visual shopify email popup

Visuals play a pivotal role in capturing attention and conveying your message effectively

Images and graphics are powerful tools that can grab attention, spark emotions, and make a lasting impression. But don't just pick any old pictures! Choose ones that match your brand's style and connect with the people you want to reach. Skip those generic stock photos that don't show off your brand. Instead, use visuals that showcase your products, highlight what makes your brand special, or tap into the hopes and dreams of your customers.

Just as important is keeping your email popup design simple and clean. A crowded popup with too much text, distracting elements, and a messy layout will only make people want to close it. Aim for a minimalist approach that puts simplicity and visual harmony first. Use plenty of white space around your text and visuals to guide people's eyes, prevent them from getting overwhelmed, and make sure the main message stands out.

And don't forget the call to action (CTA)! This is the button or link that encourages people to take action, like signing up for your email list. It needs to be in a clear spot and easy to see. Use contrasting colors, a bigger font size, or even some subtle animations to make it pop out. Make sure the CTA text is clear, and concise, and tells people what they'll get for subscribing, like exclusive discounts, early access to new products, or helpful tips and advice.

Visuals play a pivotal role in capturing attention and conveying your message effectively. Use high-quality images or graphics that complement your brand aesthetic and resonate with your target audience.

Keep the overall design clean, uncluttered, and visually appealing, ensuring the call to action (CTA) stands out prominently.

5. Craft a Clear and Concise Call to Action for Easy Navigation

The call to action (CTA) is the lifeblood of your popup, the beacon that directs visitors toward the action you want them to take. Just like a friendly greeter welcoming guests into a cozy home, your CTA should be inviting, easy to find, and make it clear what's in store for those who take the next step.

Instead of generic phrases like "Click here" or "Learn more," use verbs that pack a punch and stir up a sense of urgency and action. For instance, "Sign up now" sparks a desire to be part of something special, "Get your discount" highlights the immediate benefit of taking action, and "Join the club" creates a sense of belonging and community.

Remember, your CTA is the last piece of the puzzle, the final push that encourages visitors to take the next step. By crafting a compelling CTA that's both visually striking and verbally persuasive, you'll transform your Shopify email popups into powerful conversion machines.

6. Take Advantage of Exit-Intent Popup

exit. intent popup

Details of a Shopify theme

Just when you think a visitor is about to slip away from your website, exit-intent popups will offer a final chance to connect and capture their attention before they leave. These pop ups, timed to appear precisely as a visitor's cursor near the browser's edge, signaling their intention to depart, serve as a last-ditch effort to engage and convert them.

However, exit-intent popups should be used sparingly and strategically. Too many popups can quickly transform from a helpful reminder into an annoying nuisance, driving visitors away rather than drawing them in. Instead, reserve exit-intent popups for those moments when a potential customer is on the cusp of making a purchase or signing up for your newsletter, offering them a compelling reason to stay and complete the desired action.

Remember, exit-intent popups are not about bombarding visitors with intrusive messages; they're about extending a final invitation, a chance to make a lasting impression and turn a potential departure into a valuable connection. Use them wisely, and you'll discover the magic of transforming exit-intent popups into powerful tools for engagement and conversion.

7. Embrace Mobile Responsiveness for a Smooth and Enjoyable User Experience

In today's mobile-first world, where smartphones and tablets have become ubiquitous, it's more important than ever to make sure your Shopify email popups are mobile-friendly. With a significant chunk of online traffic coming from these devices, neglecting mobile optimization is like inviting visitors to a party without a dance floor – they'll quickly turn around and leave.

Enter responsive design, the magic wand that transforms popups into adaptable chameleons, effortlessly adjusting their layout and elements to fit different screen sizes. Imagine a popup that seamlessly morphs from a wide-screen panorama on a desktop to a perfectly proportioned portrait on a smartphone – that's the power of responsive design.

When visitors land on your website, they shouldn't have to squint, zoom, or pinch their screens to interact with your popups. Instead, they should be greeted with a seamless, enjoyable experience that makes them feel like they're using a custom-tailored interface. Responsive design ensures that your popups are not just visible, but also effortlessly engaging, regardless of the device.

Best practices for a Shopify email popup

Bombas popup

A minimal popup from Bombas

Bombas, a renowned fashion brand, champions comfortable, convenient, and approachable fashion in a minimalist style. Their popups seamlessly reflect their brand ethos, mirroring the minimalist aesthetic. This Shopify email popup exemplifies a clean and simple design, with a clear focus on the call-to-action (CTA). The use of contrasting blue hues enhances readability and comprehension. The popup's concise content effectively highlights the key benefit of an email list subscription—a generous 20% discount—while also introducing a sense of urgency by emphasizing the limited-time nature of the offer. Overall, this popup stands out for its clarity, persuasiveness, and compelling incentive to join the Bombas email list.

Frank Green popup

Lively and energetic popup from Frank Green

Frank Green, a champion of sustainability, utilizes Shopify email popups to showcase their eco-friendly reusable water bottles and entice customers with exclusive discounts for email subscribers. Their popups exude a vibrant and playful aesthetic, captivating the audience's attention. The cheerful yellow hue infuses the popup with warmth and energy, perfectly embodying the brand's spirit. While the product image embraces minimalism, it effectively introduces its offerings and harmonizes with the popup's overall ambiance. The headline strikes a friendly and inviting tone, putting potential buyers at ease. Moreover, the popup meticulously outlines the benefits of subscribing and joining their exclusive club, further enticing customers to take action. 

Tattly popup

Amazing popup from Tattly

Tattly's journey began as a passion project of designer Tina Roth-Eisenburg and has since blossomed into a thriving temporary tattoo enterprise. From their email popup, we can glean valuable insights into maintaining a seamless shopping experience while still making a bold statement. Tattly's popup is cleverly positioned at the bottom of the website, ensuring it doesn't disrupt the browsing flow yet remains visually captivating. Its wavy shape lends a touch of vibrancy and intrigue to the overall store aesthetic. The popup's light blue hue harmonizes perfectly with the store's ambiance, creating a cohesive visual experience. The concise and direct content effectively conveys the key benefit of subscribing to the email list – a tempting 20% discount on the next online order, effortlessly enticing customers to join their community. To complement the compelling offer, the CTA is clear, concise, and inviting.

Nerdwax popup

Minimal but straightforward popup from Nerdwax

Nerdwax, a Shopify store that's positively passionate about anti-slip sticks, has mastered the art of crafting a minimalist yet impactful email popup. Their popup embraces simplicity, with short, straightforward, and concise messaging that strikes a balance between friendliness and a touch of naughtiness. The lively yet attractive content effortlessly captures the attention of potential customers, while the concise and energetic CTA entices them to take action. True to their minimalist ethos, the background and image remain simple and understated, allowing the content to take center stage.


While a Shopify email popup may seem like a minor addition to an eCommerce store, it has the potential to generate significant positive outcomes when implemented thoughtfully and strategically. To maximize the impact of your Shopify email popup, establish clear objectives, define a comprehensive strategy, implement an optimization process, and employ testing methodologies. These efforts will pave the way for measurable improvements in sales or the acquisition of a more engaged mailing list. Embrace the opportunity to enhance your eCommerce journey by integrating a Shopify email popup, powered by qikify Sales Pop up & Proof, and witness the transformative results.

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