How PurelyB automates surprise gift reveals with Mysbox
How a natural wellness brand turned free gift with purchase into an unboxing moment, then handed the whole workflow to Mysbox by Qikify.
Customer
PurelyB
Shopify plan
Grow
Website
https://purelyb.com/
Industry
Natural wellness
OVERVIEW
Founded in 2015, PurelyB is a Malaysian wellness brand that puts traditional Asian botanicals into formats people will actually stick with. Its range centers on pegaga (gotu kola), Tiger Milk Mushroom, chaga, and manjakani, formulated with health professionals and sold as single-serve sachets across digestion, immunity, respiratory wellness, and kids' health. PurelyB sells through its own Shopify store with separate Malaysian and US storefronts, runs a subscription program, and ships worldwide.
That same care for the customer experience is what pushed PurelyB to rethink its free gift with purchase. The brand uses Mysbox by Qikify to run those campaigns, from the random draw through to the stock count behind it.
CHALLENGE: Automated, fair, and surprising gift reveals
PurelyB makes natural wellness products inspired by traditional ingredients, built around real community needs. And that same care for customers is what pushed them to rethink a routine part of the shopping experience: the surprise free gift.
To reward spending milestones, PurelyB wanted to offer surprise gifts with purchase. The gifts had to be fun and exciting. Exciting enough that customers would actually notice and engage with them. They also had to land at the right moment during the buying journey. And they had to be automated enough to run themselves. Not picked and assigned by hand. That only burdens the operations team.
The problems stacked up quickly:
- Gifts needed to be assigned randomly and fairly from a pre-configured mystery gift set, not hand-picked for every order
- Customers who completed their purchase didn't always notice their gift, let alone reveal it
- Without automation, gift stock was harder to track and carried a real risk of overselling
Because of that, a common free gift with purchase is not enough. They needed a system that could handle the full flow — assignment, reveal, and fallback- without adding operational load.
SOLUTION: Mysbox makes gifting feel intentional and runs itself
PurelyB now uses Mysbox to run their surprise gift campaign. When a customer's cart reaches the spend threshold, they can see a mystery gift waiting for them. Then, once the purchase is complete, they can unbox it online with engaging unboxing animations that make the moment feel exciting, not just transactional.
A few things made Mysbox the right fit:
- Fun and fair. Every gift is pulled at random from a pre-set group of products, each with its own odds, so the draw is always fair. And the unboxing animation adds the excitement PurelyB was going for.
- The gift reveal happens at the right time. Showing a gift too early, while customers still have a minimum spend to hit, can push them to drop off. So Mysbox shows the gift at the cart as a teaser, but waits until the purchase is complete to let them unbox it. Customers feel rewarded, not pressured.
- Auto-unbox as a safety net. Some customers forget to open their gift or get distracted. If that happens, Mysbox's Auto-unbox feature opens it automatically after a set time. Store owners don't have to remind anyone that they have a free gift, and the order moves to fulfillment without delay.
- Inventory that manages itself. The mystery gift set and odds are set up in Mysbox ahead of time, so stock levels update automatically with every reveal. That lowers the risk of overselling and saves the logistics team from reconciling stock by hand after each campaign.
"Customers are more likely to feel rewarded after spending, rather than dropping off when they see a minimum spend requirement too early in the journey."
The result is a gifting experience that feels intentional and an internal process that actually scales.
RESULTS: Smoother operations, happier customers
The impact showed up in two places: the customer experience and the back end.
On the customer side, the mystery reveal turned a routine moment after checkout into something customers actually looked forward to.
On the operations side, auto-unbox made sure that the reveal happened reliably, every time, even when a customer didn't open their gift right away. No delays, no manual follow-up, and no gap between an order being placed and a gift being fulfilled. And because the gift odds and stock are set up from the start, the team no longer has to track gift inventory by hand.
"Mysbox helps us monitor stock units better and reduces the risk of overselling, since the odds for each gift are already set up from the start."For a supplements brand where inventory accuracy directly affects fulfillment, that kind of reliability matters. The logistics team spends less time on manual work — and has more confidence in the numbers.
"Overall, we're happy with how Mysbox helps us create a smoother and more exciting surprise gift experience for customers, while also making the process easier for our team to manage."
PurelyB's use case is a reminder that Mysbox isn't just for collectors. Wherever there's a gift to give, there's an experience worth building around it, and Mysbox gives brands the infrastructure to do exactly that.
Try selling your products as mystery products today!