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Qikify x ECPower Integration: Powerful Use Cases For Segment-Driven Upsells To Boost Sales 

by Lauren Ng.

  • Oct 3rd, 2024

  • 5 mins read

Qikify ECPower Integration
Shopify 3 months $1 trial

In today's competitive e-commerce landscape, increasing your store's Average Order Value (AOV) and Lifetime Value (LTV) is crucial for sustainable growth. However, many merchants face significant challenges in achieving these goals:

  • Some use upselling apps but lack the data to create precise, effective strategies. Without robust insights, their upselling efforts often fall short of their potential.
  • Others have invested in customer segmentation tools, sitting on a goldmine of data, but struggle to translate this data into actionable, revenue-generating tactics. Their valuable customer insights remain underutilized.

The integration of Qikify and ECPower addresses these challenges directly.


For current Qikify users, this integration provides access to ECPower's comprehensive customer segmentation data. This allows for the creation of more targeted, personalized upselling strategies based on actual customer behavior and preferences.


For merchants already using ECPower's segmentation capabilities, the addition of Qikify's upselling tools enables the practical application of customer insights. This combination helps transform data into strategic, conversion-oriented offers tailored to specific customer segments.


The Qikify and ECPower integration offers three key benefits:

1. Data-driven, segment-specific promotions that improve conversion rates

2. Optimized marketing thresholds based on actual customer behavior

3. Accurate measurement and refinement of upsell strategies' impact on AOV and LTV


To illustrate how this integration can benefit your Shopify store, we'll examine three detailed use cases. These examples will demonstrate how combining Qikify's upselling capabilities with ECPower's segmentation expertise can enhance customer loyalty, increase revenue, and provide deeper campaign insights.

Three Strategic Integrated Use Cases for Qikify and ECPower

1. Personalized upsells with maximum relevance

Use case overview

Personalized offer strategies that leverage customer segmentation data to create targeted, exclusive promotions for different customer groups, increasing engagement and sales.

The challenges

  • Generic promotions fail to resonate with specific customer segments
  • Difficulty in creating exclusive offers without diluting their perceived value
  • Inefficient use of discounts, often given to customers who don't need them
  • Inability to tailor upsell opportunities to customer preferences and behaviors

Qikify-ECPower solution

Integrate ECPower's detailed customer segmentation capabilities with Qikify's upsells to create highly personalized promotion strategies. 

This combination allows for:
  • Exclusive deals for loyal customers or at-risk segments
  • Targeted upsells based on purchase history and customer behavior
  • Strategic exclusion of segments from certain promotions to optimize campaign effectiveness
ECpower auto-sync segments

Auto-sync any behavior segments with Shopify

Qikify select customer segments

Check target segment in Extras/customer eligibility setting

Implementation breakdown

1. Engage and Reward Loyal Customers:
To cultivate loyalty among your most dedicated customers, use ECPower to identify this valuable segment based on factors like purchase frequency and total spend. Once identified, leverage Qikify's upsell bundles to create exclusive offers tailored specifically for these loyal customers. Implement these offers through personalized frontend experiences on your website, rather than relying solely on coupon codes. 
This approach ensures a seamless and exclusive experience that makes your loyal customers feel truly valued, enhancing the perceived exclusivity of your offers and strengthening their bond with your brand.

2. Increase AOV Among Specific Segments:
Boost the Average Order Value (AOV) of specific customer groups by first utilizing ECPower to create detailed segments based on purchase history, product preferences, and browsing behavior. With these segments in hand, design targeted upsell offers in Qikify that align with each segment's unique characteristics and preferences. 
For instance, you might create bundles that pair frequently co-purchased items for one segment, while offering volume discounts to another segment that tends to buy in bulk. Apply these carefully crafted segments as conditions in Qikify to ensure that each customer sees highly relevant promotions, increasing the likelihood of larger purchases and introducing customers to adjacent product lines that complement their interests.

3. Avoid Opportunity Losses:
Identify underperforming segments, such as high AOV customers or bundle shoppers who aren't responding as expected to your current campaigns, using ECPower's analytical capabilities. Once these segments are pinpointed, use Qikify to strategically exclude them from certain promotions that aren't resonating or may be unnecessary for driving their purchases. Instead, redirect your marketing efforts and resources towards segments that show higher potential for impact. 
This targeted approach allows you to optimize your promotional strategy, focusing your efforts where they're most likely to yield results and avoiding the opportunity losses that come from blanket promotions or misaligned offers.

Measurable benefits

  • Enhanced Customer Loyalty: Exclusive, personalized deals strengthen customer relationships
  • Increased Average Order Value (AOV): Tailored upsell opportunities based on customer data lead to larger purchases
  • Improved Campaign Efficiency: Focused promotions reach the right audience, reducing unnecessary discounts
  • Higher Conversion Rates: Personalized offers resonate better with customers, increasing the likelihood of purchase

Key takeaways

  • Personalization is key to creating impactful promotions that resonate with customers
  • The Qikify-ECPower integration allows for precise targeting of offers to specific customer segments
  • By aligning offers with customer preferences and behaviors, you can significantly increase sales and build a loyal customer base
  • Strategic use of segmentation in upselling can lead to more efficient marketing spend and higher overall revenue

2. Setting Smart Thresholds with Segmentation Insights

Use case overview

Leveraging customer data to set precise thresholds for free shipping, gifts, and other incentives, maximizing revenue while encouraging increased consumer spending.

The challenges

  • Difficulty in determining effective thresholds for promotions
  • Risk of revenue loss from setting thresholds too low
  • Customer disengagement when thresholds are set too high
  • Lack of data-driven insights to inform threshold decisions

Qikify-ECPower solution

Combine ECPower's customer insights with Qikify's promotional tools to identify and implement optimal threshold levels based on the Average Order Value (AOV) distribution among target segments.
Qikify upsell thresholds settings

Optimal goal setting is crucial for motivating customer add more products in the cart

ECPower AOV range report

ECPower can help determine best thresholds by visualizing the distribution of AOV

Implementation breakdown

1. Analyze AOV Distribution: 
Use ECPower to examine the average order values within your target segments. Dive deep into your customer data to identify the "volume zone" where most orders cluster. 
This analysis provides a clear picture of your customers' spending habits and preferences, forming the foundation for your threshold strategy.

2. Set Optimal Thresholds: 
Based on the AOV distribution data, determine thresholds for free shipping, gifts, or other incentives that sit just above the average order value for each segment. This strategic placement encourages customers to add a little more to their carts to reach the goal, effectively increasing their spend without seeming unattainable.

3. Avoid Revenue Loss: 
With the insights gained from ECPower, you can avoid setting thresholds too low, which might lead to customers receiving benefits without increasing their spending. By implementing data-driven thresholds through Qikify, you prevent unnecessary revenue loss while still providing attractive incentives. 
Regularly review and adjust these thresholds based on ongoing performance data to maintain their effectiveness.

Measurable benefits

  • Revenue Growth: Strategically set thresholds encourage customers to spend more, effectively raising your average order value.
  • Enhanced Customer Satisfaction: Attainable goals make customers feel rewarded without overstretching their budgets, leading to a positive shopping experience.
  • Improved Cost Efficiency: Avoid unnecessary losses by not giving away benefits for orders that would have met lower thresholds anyway.
  • Increased Engagement: Well-placed thresholds motivate customers to interact more with your store, potentially leading to higher conversion rates.

Key takeaways

  • Data-driven threshold setting is crucial for balancing revenue growth and customer engagement.
  • The Qikify-ECPower integration provides the tools and insights necessary for precise threshold optimization.
  • Regular analysis and adjustment of thresholds based on customer behavior ensure continued effectiveness.
  • Optimal thresholds create a win-win situation: customers feel they're getting value, while the store increases revenue.

3. Analyzing Campaign Performance Across Segments

Use case overview

Utilizing integrated data from Qikify and ECPower to assess the long-term effectiveness of promotional campaigns, enabling data-driven strategy refinement and improved return on investment.

The challenges

  • Difficulty in measuring the sustained impact of promotional campaigns
  • Inability to distinguish between one-time purchasers and long-term valuable customers
  • Lack of insight into how promotions affect customer lifetime value (LTV) and average order value (AOV) over time
  • Challenges in refining targeting strategies based on campaign performance

Qikify-ECPower solution

Leverage ECPower's analytical capabilities to track and analyze customer behavior following Qikify-driven promotions, using automatically assigned order tags to identify and monitor customers who engage with specific campaigns.
ECPower create customer segment

Segment by order tag. You can use advanced filter like Nth of order.

Qikify upsell and cross-sell reports

Evaluate how Qikify has been contributed to lifetime value and AOV

Implementation breakdown

1. Track Customer Responses: 
Utilize ECPower's integration with Qikify to identify customers who respond to specific promotional offerings. This is achieved through Qikify's automatic assignment of order tags, such as 'qikify-boosterkit-first-sell'. 
By tracking these tags, you gain visibility into exactly which customers engaged with each promotion, allowing for precise segmentation and analysis of campaign performance.

2. Monitor Long-Term Metrics: 
Move beyond immediate sales metrics to examine how customers behave over extended periods following a promotion. Use ECPower's analytics to track key indicators such as customer count, Lifetime Value (LTV), and Average Order Value (AOV) for customers who engaged with specific Qikify promotions. 
This long-term view allows you to assess whether promotions are driving sustained engagement and value, or merely attracting one-time purchasers.

3. Adjust Strategies Accordingly: 
Based on the insights gained from long-term metric analysis, refine your targeting and promotional strategies. If data shows that certain campaigns are primarily attracting one-time bargain hunters, use ECPower's segmentation capabilities to adjust your Qikify promotions.

Measurable benefits

  • Enhanced Long-Term Insights: Gain a clear understanding of how promotions impact customer behavior and value over time.
  • Improved Strategic Decision-Making: Make data-driven decisions about future marketing efforts based on comprehensive campaign performance data.
  • Increased Return on Investment: By focusing on customers who contribute to long-term revenue growth, improve the overall ROI of your marketing campaigns.
  • Refined Customer Targeting: Develop more effective segmentation strategies based on observed long-term customer behavior.

Key takeaways

  • The integration of Qikify and ECPower provides powerful tools for assessing the long-term impact of promotional campaigns.
  • Tracking customer behavior over time is crucial for distinguishing between short-term sales boosts and sustained customer value.
  • Data-driven campaign evaluation enables continuous refinement of marketing strategies, leading to improved customer retention and LTV.
  • By transforming raw data into actionable insights, merchants can drive sustained growth and maximize the effectiveness of their promotional efforts.

How to Integrate ECPower with Qikify: Step-by-Step Guide

Follow these steps to start using ECPower with Qikify:

1. Install ECPower
  • Go to the Shopify App Store and install ECPower for free.
  • You can use up to five customer segments for free, forever.
2. Create Customer Segments
  • Open ECPower in your Shopify admin.
  • Use the segment builder to create groups based on: purchase history, product preferences, buying frequency, other relevant criteria
3. Connect with Qikify
  • ECPower automatically syncs its segments with Shopify daily.
  • In Qikify, go to Settings > Extras.
  • You'll find ECPower segments listed there.
  • Select the segment you want to target for each offer.
4. Start Personalized Promotion Campaigns
  • Create promotions and upsells in Qikify.
  • Apply ECPower segments to target specific customer groups.
5. Monitor and Improve
  • Use ECPower's 'Insights' feature to track campaign performance.
  • Review the data regularly.
  • Adjust your strategies based on what you learn.
It only takes a few steps to add ECPower to your existing Qikify setup. With the free plan, you can start personalizing your campaigns right away at no extra cost.

Qikify and ECPower: Revolutionize Your Shopify Upsells with Segmented Personalization

In today's e-commerce landscape, personalized, data-driven approaches are crucial for success. As a Qikify user, integrating ECPower can significantly boost your store's performance.

Key benefits of this integration include:
1. Delivering personalized, exclusive shopping experiences to your customers
2. Making decisions based on concrete data rather than assumptions
3. Running more effective marketing campaigns, resulting in higher revenue and customer loyalty
By combining ECPower with Qikify, you can move past generic promotions and create tailored experiences that surpass customer expectations:
  • Implement personalized marketing strategies
  • Enhance customer engagement
  • Increase your store's profitability
Don't miss this chance to maximize your store's potential. Integrate ECPower with Qikify today and watch your customer relationships and revenue grow!

  • ABOUT THE AUTHOR

  • Lauren Nguyen

    Growth Marketing Specialist at Qikify 

    Hey there! Lauren here - the data-driven marketing gal at Qikify. My thing? Providing eCommerce merchants like you with the most valuable insights and streamlined solutions to help grow your online stores and drive more sales. Since joining this exciting industry, I've been all about sharing expertise to boost your success.


    When I'm not geeking out over marketing, you'll find me kickstarting my day with a delicious morning coffee (and let's be real, an afternoon cup is a must some days to power through).


    Feel free to connect with me through LinkedIn. I'm always stoked to chat with fellow marketing enthusiasts, store owners, swap ideas, and explore cool new collaborations. Together, we can take your online business to new heights!