Shopify BFCM: Comprehensive Guide From Planning to Execution

Written by: Hannah

Topics: eCommerce Tips

Published: August 5, 2024

15 minutes read

Ultimate guide to shopify checkout customizations

Black Friday and Cyber Monday (BFCM) are great chances for online stores to increase sales. But while planning for these busy days, many forget about their long-term goals.


No worries, we got you covered! This article will cut through the noise, providing concrete, actionable strategies to maximize Shopify BFCM revenue without compromising overall business health.


Let's explore how to maximize your Shopify BFCM potential!

1. What Shopify BFCM 2023 Data Reveals For Your 2024 Strategy

To understand the evolving landscape of Shopify BFCM shopping, Tapcart conducted a comprehensive survey of over 1,000 consumers to uncover insights into shopping behaviors, preferences, and expectations. 


By examining where consumers are shopping, what they're buying, and their overall sentiment during Shopify BFCM 2023, the goal is to identify key trends and provide actionable recommendations for retailers to optimize their 2024 campaigns.
Shopify Black Friday Cyber Monday 2023 globe

Shopify Black Friday Cyber Monday 2023 globe

1.1. Consumer Sentiment and Behavior: Mobile and Gift-Centric Shopping

  • Decreased Shopping Stress: The data reveals a positive trend with a 6% decrease in consumers feeling stressed about Shopify BFCM shopping. This suggests that online shopping has reduced the perceived stress associated with the event and consumers are getting more comfortable during this high-peak sales season. 
  • Mobile Shopping Trends: A notable 68% of consumers plan to shop using mobile apps, reflecting a significant shift towards mobile commerce.
  • Impulse Buys: The statistic that 85% of consumers admit to making impulse purchases during Shopify BFCM underscores the importance of creating a compelling shopping experience and leveraging limited-time offers.
  • Gift-Focused Shopping: The majority (69%) of BFCM sale are gifts, indicating a strong opportunity for retailers to focus on gift-oriented marketing and product offerings

The data of BFCM Shopping Platforms

The data of BFCM shopping platforms (Source: Tapcart)

1.2. Checkout Experience: Mobile-friendly website & competitive shipping costs

  • Importance of a Well-Optimized Website: The data highlights the critical need for optimized mobile websites, as only 10% of shoppers are willing to tolerate slow or poorly designed experiences.
  • Shipping Costs Impact: A significant 69% of consumers abandoned carts due to high shipping costs, emphasizing the importance of competitive shipping options.

eCommerce abandoned cart reasons

eCommerce abandoned cart reasons (Source: Tapcart)

1.3. Advertising and Marketing: BFCM Email & Ads dominance

  • Consumer Engagement: A positive response to Shopify BFCM ads is evident, with 93% of consumers feeling at least somewhat excited and 70% finding the messaging appealing. 
  • Email Dominance: Email remains a primary channel, with 63% of consumers learning about sales through this method.
  • Push Notification Effectiveness: The 38% of consumers making purchases directly from push notifications underscores the channel's potency.

The data of where consumers hear about sales

The data of where consumers hear about sales (Source: Tapcart)

1.4. Budget and Planning on Shopify BFCM: Early Bird Shoppers

  • Increased Spending: Notably, 31% of consumers plan to increase their Shopify BFCM budget this year, signaling potential growth opportunities for retailers. 
  • Early Shopping Trend: The 38% of consumers starting holiday shopping in October highlights the importance of early promotions and planning.

The data of consumer advance planning for BFCM

The data of consumer advance planning for BFCM (Source: Tapcart) 

Understanding consumer behavior and preferences of BFCM Shopify 2023 is crucial for optimizing the next strategies. By analyzing Shopify Black Friday stats, merchants can identify opportunities to increase sales, enhance customer experiences, and drive long-term growth.


The following section will delve into actionable ideas for merchants to optimize their Shopify BFCM campaigns based on these insights. Let’s check it out!

2. Strategic Planning: Shopify BFCM Blueprint

To maximize the impact of Shopify BFCM and drive sustained growth, retailers must adopt a strategic approach that extends beyond the peak shopping period. Key areas of focus include:

2.1. Extended Sales Planning to Boost Shopify BFCM Revenue

Instead of a single, intense Shopify BFCM weekend, consider extending promotions over several weeks. This can help capture early and late shoppers while spreading out the workload for your team.

  • Determine the start and end dates for your extended promotional period. This could include a week or two before BFCM, the BFCM weekend itself, and a post-BFCM recovery period.
  • Establish different discount levels for each phase of the promotional period. For example, offer a 10% discount during the early bird phase, 20% off during BFCM, and 15% off during the recovery period.
  • Create engaging themes for each phase of the promotion, such as "Early Bird Specials," "Black Friday Frenzy," or "Cyber Monday Madness."

50% off offer for Black Friday Promotion

Special offer for Black Friday Promotion

In addition, to capitalize on the extended holiday shopping season of Shopify BFCM, align your promotions with upcoming holidays like Christmas and New Year's. This can help maintain sales momentum and attract customers seeking specific holiday-related products or experiences.

  • Create Shopify product bundles that align with specific holiday themes, for example, create a "Cozy Christmas Night In" bundle featuring blankets, candles, and hot cocoa.
  • Provide exclusive discounts or promotions for holiday-themed products. For instance, offer a "15% off all Christmas decorations" coupon code.
  • Incorporate festive imagery, colors, and messaging into your email campaigns, social media posts, and website design.
  • Collaborate with other businesses to offer joint promotions or cross-promotions for Shopify BFCM. For example, partner with a bakery to offer a "Christmas bundle" that includes your products and their holiday treats.
  • Offer additional services like gift-wrapping and personalized messaging options to enhance the gift-giving experience and increase customer satisfaction.

2.2. Customer Segmentation for Maximum Shopify BFCM Impact

Understanding your customer base is paramount to successful Shopify BFCM campaigns. 


You can develop customer groups based on shared characteristics. For example, you might create segments for:

  • Loyal customers: Those who make frequent purchases and have high average order values.
  • New customers: Recent customers who need to be nurtured and engaged.
  • At-risk customers: Customers who haven't made a purchase in a while.

Once you've segmented your customers with the Shopify BFCM tracker, you can create targeted marketing campaigns. For instance, you might offer exclusive discounts to loyal customers, personalized product recommendations to new customers, or re-engagement emails to at-risk customers.


To create effective customer segments in eCommerce, especially for Shopify merchants, consider the following tips:

  • Leverage Shopify's built-in analytics to gather comprehensive information about your customer base, including demographics, purchase history, and behavior.
  • Employ the RFM (Recency, Frequency, Monetary) model to segment customers based on their purchase behavior. This involves analyzing when customers last made a purchase (Recency), how often they buy (Frequency), and how much they spend (Monetary Value).
  • Create customer segments based on RFM scores, demographics, and purchase behavior. Prioritize high-value customers (high RFM scores), new customers, and lapsed customers for targeted campaigns.

Shopify sales BFCM

Use Shopify resources for maximum impact 

To maximize the impact of your Shopify BFCM marketing efforts, it's essential to deliver highly targeted and personalized campaigns to specific customer segments.

  • Utilize the segmentation data to create tailored messaging and product recommendations.
  • Customize email content, subject lines, and product recommendations based on customer preferences and purchase history. 
  • Use SMS for time-sensitive offers, appointment reminders, or order updates during Shopify BFCM with personalized messages based on customer preferences and purchase history.
  • Deliver relevant product recommendations and promotions based on customer behavior and interests. For instance, send push notifications for products similar to items previously purchased or browsed.
  • Prioritize high-value customers with exclusive loyalty programs, personalized recommendations, and early access to sales.

2.3. Customer Retention to Build Shopify BFCM Customer Base

A well-executed post-purchase engagement strategy can significantly impact Shopify BFCM's success by turning one-time customers into loyal advocates. By providing excellent customer service and fostering strong relationships, you can increase customer satisfaction, drive repeat purchases, and generate positive word-of-mouth.

  • Send automated order confirmation emails with tracking information and estimated delivery date.
  • Implement a post-purchase survey to gather feedback and offer incentives for completing the survey.
  • Send targeted product recommendations based on the purchased item.
  • Offer exclusive discounts or loyalty points for leaving a product review.

And also, don’t forget to actively seek customer feedback through post-purchase surveys and product reviews after Shopify BFCM.

Tortuga checkout page collect feedback

Example of Tortuga's checkout page to collect feed back

When analyzing customer feedback, you can identify areas for improvement and implement changes. For instance, if customers mention a desire for faster shipping, explore options for expedited shipping or free two-day shipping for loyalty members.


By focusing on these pricing strategic areas and incorporating the data-driven insights from the previous sections, Shopify merchants can create a comprehensive Shopify BFCM plan that drives sales, builds customer loyalty, and positions their business for long-term success.

3. Innovative Marketing and Sales Strategies: Fuel Shopify BFCM Growth

In today's fiercely competitive BFCM landscape, simply offering discounts isn't enough. With consumers bombarded by countless promotions, retailers must go above and beyond to capture attention and drive sales. This section unveils cutting-edge marketing and sales strategies that will set your Shopify store apart from the crowd. By implementing these innovative tactics, you'll not only optimize your store for BFCM success but also create memorable shopping experiences that turn one-time buyers into loyal customers. This part will explore various tactics to optimize your store for Shopify BFCM success.

3.1. Shopify BFCM Creative Discounts and Sales Strategies

While traditional 50% off discounts might attract customers, offering more creative and personalized promotions can yield better results. Let's explore some strategies beyond the standard discount.

#1: Upselling and Cross-Selling

  • Identify complementary products: Analyze your product catalog during Shopify BFCM to identify items that often complement each other.
  • Create attractive bundles: Package these complementary products together at a discounted price. For example, bundle a smartphone with a case and screen protector.
  • Offer tiered upsells: Suggest higher-priced versions of a product or additional features at checkout. For instance, offer a larger storage capacity for a laptop or an extended warranty.

  • Check more comprehensive guidelines and helpful tips on Shopify upsell!

#2: Personalized Discounts

  • Tiered Pricing Discounts: Establish clear Shopify volume discounts based on purchase amount (e.g.: a 10% discount for orders over $100, 15% for orders over $200, and 20% for orders over $300).
  • Customer Segmentation: Offer exclusive discounts to high-value customers, new customers, or specific customer segments of Shopify BFCM globe.
  • Product-Specific Discounts: Create discounts for specific product categories or slow-moving inventory to boost sales.

#3: Gamification and Interactive Promotions

  • Spin-to-Win: Offer customers a chance to win discounts, free shipping, or other prizes by spinning a virtual wheel.
  • Referral Programs: Encourage customers to refer friends and family by offering discounts or rewards for both the referrer and the referred customer.
  • Loyalty Programs: Implement a tiered loyalty program with exclusive discounts and benefits for Shopify BFCM members.

spin to win wheel in the popup

Spin To Win wheel in the popup to collect email address

3.2. Emerging BFCM Shopify Sales Channels

To reach a wider audience and increase sales potential during Shopify BFCM, explore new sales channels like TikTok Shop and YouTube Shopping.


TikTok has seen rapid growth, with GMV projected to reach $17.5 billion in 2023, a 10x increase from the previous year. This presents a significant opportunity for businesses to tap into the platform's potential during Shopify BFCM.

  • Understand TikTok trends: Stay updated on the latest trends and challenges to create content that resonates with your target audience.
  • Create Engaging Content: Produce short, entertaining, and informative videos that showcase your products. Utilize TikTok's creative tools and trends to capture the platform's audience.
  • Build a Strong Profile: Optimize your TikTokShop profile with clear product images, compelling descriptions, and relevant hashtags.
  • Leverage TikTok Ads: Utilize TikTok's advertising platform to reach a wider audience and drive traffic to your shop by using in-feed ads, branded hashtags, and influencer marketing.
  • Collaborate with Influencers: Partner with TikTok influencers to promote your products and reach their followers.

  • Pro tips: 

    Start building your TikTok Shop presence early, as setup can take 4-12 weeks. Begin creating organic content to establish a following before the Shopify BFCM rush.

Black Friday Cyber Monday sale on Tiktok Shopping

Black Friday Cyber Monday sale on Tiktok Shopping

In the meantime, over 40% of global shoppers have purchased products discovered on YouTube, highlighting the platform's influence on consumer purchasing decisions. So you can make use of it to increase sales potential during Shopify BFCM:

  • Leverage Shopping Collections: Curate product collections based on themes, occasions, or customer interests to inspire purchases.
  • Partner with Influencers: Collaborate with YouTube creators to reach a wider audience and promote products through sponsored content.
  • Utilize the Affiliate Hub: Access exclusive promotions, competitive commission rates, and product samples to enhance affiliate marketing efforts.
  • Use Product Tagging: Seamlessly integrate products into your videos, allowing viewers to easily purchase items they see.

3.3. The Power of Remarketing in Shopify BFCM

29% of consumers report abandoning their cart due to wanting to come back later. These individuals represent a goldmine of potential customers who have already expressed interest in your products. 


During the high-stakes Shopify BFCM period, when shoppers are often comparing multiple deals, it's crucial to prevent cart abandonment. By remarketing to these high-intent customers, you can rekindle their interest and guide them back to complete their purchases. Don't let these valuable opportunities slip through your fingers! 


With a strategic remarketing campaign, you can significantly boost your conversion rates and drive more sales during the busiest shopping season of the year.


Here are some best practices for effective remarketing:

  • Implement Tracking: Set up tracking pixels on your website to monitor customer behavior, including product views, cart additions, and purchases. This is one of the most vital steps if you want to do remarketing. 
  • Dynamic Product Ads: Showcase specific products that customers have viewed or added to their cart.
  • Abandoned Cart Recovery: Remind customers about items left in their cart with personalized discounts or limited-time offers.
  • Welcome Back Campaigns: Re-engage lapsed customers with exclusive offers or product recommendations.

Popup with free shipping code to engage with visitors as the marketing activity

Popup with free shipping code to engage with visitors as the marketing activity

3.4. Influencer Collaboration and Affiliate Programs

Influencer marketing and affiliate programs have become indispensable tools for businesses looking to boost brand visibility and drive sales, especially during peak shopping periods like Shopify BFCM. By strategically partnering with the right influencers and affiliates, Shopify merchants can significantly enhance their campaign's impact.


One of the primary benefits of collaborating with influencers during Shopify BFCM is the immediate increase in brand visibility. While your own store channels might struggle to generate substantial traffic within a short period, influencers already possess established audiences of thousands. By partnering with them, you can tap into their followers, exponentially expanding your reach and introducing your brand to a new customer base.


Beyond visibility, influencers can significantly impact sales. Their followers often view them as trusted sources of recommendations, leading to higher levels of trust and credibility for the products they endorse. When influencers promote your products, their audience is more likely to consider and purchase them, resulting in increased conversion rates.


To maximize their impact, consider these strategic tips:

  • Choose reputable influencers: Look for influencers who are trusted by their audience.
  • Avoid overly promotional influencers: Avoid influencers who promote too many products, as this can dilute their credibility.
  • Choose influencers with aligned personalities: Select influencers whose personal brand aligns with your brand's image.
  • Prioritize consistent performance: Focus on influencers with a steady track record of delivering results.
  • Affiliate Programs: Recruit affiliates to promote your products in exchange for a commission. Offer competitive commission rates and provide marketing materials to support their efforts.

Influencers in eCommerce

Collaborate with influencers to boost brand visibility

3.5. Shopify BFCM Email Marketing 

In the Shopify BFCM map, despite the rise of social media, email remains a powerful channel for reaching customers during BFCM, with 63% of consumers learning about sales from their favorite brands through email.


You should plan and launch your email marketing for Shopify BFCM campaigns early:

  • Optimize Your Site for Email Capture: Encourage visitors to sign up for your email list by offering incentives like early access to sales or exclusive discounts.
  • Build a High-Quality Email List: Ensure you have consent from customers to send promotional emails and maintain a clean email list.
  • Personalization: Utilize Shopify Email to customize subject lines, preview text, and content based on customer preferences and purchase history.
  • Warm-Up Emails: Build anticipation for BFCM by sending teaser emails with exclusive offers or sneak peeks at upcoming promotions.
  • Abandoned Cart Recovery: Send automated emails to customers who abandon their carts, offering incentives to complete their purchases.
  • Post-BFCM Follow-Up: Send thank-you emails to customers who made purchases, including opportunities for product reviews or cross-selling.
  • Mobile Optimization: Ensure your emails are optimized for mobile devices to improve open rates and engagement.
  • Visual Appeal: Use high-quality images and graphics to enhance the visual appeal of your emails.

email to promote BFCM promotions

Use email to promote your BFCM Promotions

3.6. Loyalty Programs for Shopify BFCM Customers

Loyal customers are the backbone of any successful business, and this is especially true during high-demand periods like Shopify BFCM. In fact, data shows that loyalty program members spent an average of $1,200 on Black Friday and Cyber Monday in 2022, a whopping 42% more than non-members. Retailers with loyalty programs also saw a 12% increase in sales on these days.


By offering exclusive deals and perks, you can show appreciation for your existing customers and encourage repeat business. This strategic approach can transform seasonal shoppers into dedicated year-round customers.


Here's how loyalty programs can cultivate long-term customer relationships:

  • Offer a Tiered Loyalty Program: Provide clear benefits and incentives, such as early access to sales, exclusive discounts, personalized rewards, and dedicated customer support.
  • Build Points-Based System: Offer points for purchases, referrals, and social media engagement.
  • Create Exclusive Perks: Provide exclusive member-only events, product launches, or sales to enhance the loyalty program's value.

Use points to enhance customer loyalty

Use points to enhance customer loyalty

By combining these strategies and leveraging the power of data, you can create a successful Shopify BFCM campaign that drives sales, builds customer loyalty, and positions your business for long-term growth.

  • Pro Tips: 

    Embrace sustainability to elevate your business. By adopting eco-friendly practices, like using sustainable packaging such as Arka, you not only contribute to a healthier planet but also enhance your brand reputation and customer loyalty.

4. Website Optimization: A Cornerstone of BFCM Shopify Success

You need a well-optimized website to maximize sales during Shopify BFCM. Shoppers have many choices, and a slow or poorly designed website will drive them away quickly.

4.1. Speed Optimization in Shopify BFCM

Studies show that a one-second delay in page load time can lead to a 7% decrease in conversions. A fast-loading website is crucial for a positive user experience, especially during peak traffic periods like Shopify BFCM. 


First of all, you can use tools like Google's PageSpeed Insights to assess your website's performance on both desktop and mobile devices and then follow some tips below to improve your page speed:

  • Compress images: Reduce image file sizes without compromising quality.
  • Lazy loading: Implement lazy loading to defer image loading until they are about to be displayed on the screen.
  • Reduce plugins: Uninstall unnecessary plugins that can slow down your website.
  • Combine CSS and JavaScript files: Minimize the number of HTTP requests by combining files.
  • Minify HTML, CSS, and JavaScript: Remove unnecessary characters and whitespace to reduce file size.

The website's score in Google Pagespeed insights

The website's score in Google Pagespeed insights

4.2. Mobile Optimization

Mobile dominated Shopify BFCM purchases last year and was up 11% YoY—with no signs of slowing down. This trend underscores the critical importance of a mobile-optimized website for businesses looking to capitalize on the Shopify BFCM shopping frenzy.


To provide a seamless shopping experience and maximize conversions, focus on the following:

  • Responsive Design: Ensure your website adapts seamlessly to different screen sizes and orientations.
  • Touchscreen Optimization: Design elements and buttons should be large and easy to tap.
  • Fast Loading Speeds: Optimize images and code to ensure quick load times on mobile devices.
  • Simplified Navigation: Create a clear and intuitive navigation menu for easy product discovery.
  • Mobile-Friendly Checkout: Streamline the checkout process to minimize steps and reduce cart abandonment.

Optimize your store for mobile shoppers

Optimize your store for mobile shoppers

4.3. Positive BFCM Shopify User Experience

A seamless user experience is crucial for driving conversions and building customer satisfaction. With roughly 44% of shoppers abandoning their carts due to lengthy or slow checkout processes, optimizing this stage is essential. 


By focusing on clear navigation, a streamlined checkout process, and flexible payment options, you can significantly improve the overall shopping experience of Shopify BFCM.

#1: Clear Navigation

  • Intuitive Menu Structure: Organize product categories and subcategories in a logical and easy-to-understand manner.
  • Search Functionality: Add a strong search tool that suggests products and lets shoppers sort items. This helps customers find what they want fast.
  • Breadcrumbs: Use breadcrumbs to show customers their location within the website and facilitate navigation.

#2: Optimized Checkout Process

  • Minimize Steps: Reduce the number of steps in the checkout process to improve conversion rates.
  • Guest Checkout: Offer a guest checkout option for convenience.
  • Secure Payment Options: Provide a variety of secure payment options to build customer trust.
  • Order Summaries: Display clear order summaries before checkout to reduce cart abandonment.

Optimize checkout process to prevent cart abandonments during BFCM

Optimize checkout process to prevent cart abandonments during BFCM

#3 Payment Flexibility

  • Multiple Payment Methods: Accept a wide range of payment options, including credit cards, digital wallets, and buy now, pay later services.
  • Clear Payment Information: Provide clear information about accepted payment methods and any associated fees.

4.4. Shopify BFCM Traffic Surge Preparation

During Shopify BFCM, many more people visit your site. This can slow things down if you're not ready. To ensure a seamless shopping experience for your customers, it's essential to prepare your website for increased traffic.

  • Performance Testing: Conduct stress tests to ensure your website can handle increased traffic during Shopify BFCM.
  • Optimize Images: Compress images to reduce page load times.
  • Content Delivery Network (CDN): Consider using a Shopify CDN to distribute website content across multiple servers, improving load times.

website CDN

Ensure your website can handle traffic surge

4.5. Additional Optimization Tips for Shopify BFCM

To further enhance your website's performance and user experience, consider these additional optimization strategies:

  • Seasonal Website Design: Update your website with festive visuals and seasonal promotions to create a compelling shopping experience during Shopify BFCM.
  • Chatbot Integration: Add a chatbot to give quick help and answer BFCM FAQs.
  • Trust Badges: Display trust badges to build customer confidence and encourage purchases.

By incorporating all these elements, you can create a more engaging and trustworthy shopping experience for your customers. A well-optimized website is essential for capturing the attention of today's increasingly impatient consumers, especially in the peak season of Shopify BFCM.

5. Logistics & Operations: The Backbone of Shopify BFCM

Efficient logistics and operations are essential for fulfilling orders promptly and accurately during the high-volume Shopify BFCM period. Careful planning and execution can significantly impact customer satisfaction and overall sales.

5.1. Powerful Shopify POS

With the eCommerce share of overall retail sales worldwide projected to be 20% in 2024, a significant portion of sales still occurs in physical stores or through in-person shopping experiences.


Therefore, Shopify POS offers a robust solution for businesses operating both online and offline. By leveraging this tool, you can manage inventory, process orders, and provide consistent customer experiences across all sales channels.


Key benefits of Shopify POS lie in:

  • Omnichannel Fulfillment: Utilize Shopify POS to manage both online and in-store orders seamlessly in the Shopify BFCM dashboard.
  • Inventory Management: Maintain accurate inventory levels across all sales channels to avoid stockout.
  • Customer Experience: Provide consistent customer experiences whether customers shop online or in-store.

Shopify POS

Leverage Shopify POS during BFCM 

5.2. Robust Shipping Strategy in BFCM Shopify

The holiday shopping season, particularly Shopify BFCM, is characterized by heightened consumer expectations for fast, free, and flexible shipping. With shoppers increasingly prioritizing convenience and satisfaction, a well-executed shipping and returns strategy is crucial for business success. 


According to recent studies, 87% of shoppers consider free returns essential, and 62% expect free shipping orders to arrive within three days. To meet these demands and drive customer loyalty, a robust shipping and returns process is imperative.

  • Free Shipping Thresholds: Offer free shipping above a certain order value to encourage larger purchases.
  • Multiple Shipping Options: Provide customers with a choice of shipping speeds and costs to accommodate different preferences.
  • Clear Shipping Information: Display accurate shipping costs and delivery estimates at checkout.
  • Return Policy: Establish a clear and customer-friendly return policy to build trust.
  • Carrier Relationships: Build strong relationships with shipping carriers to ensure priority handling and potential discounts.

good for sunday checkout page

Robust shipping strategy in Shopify BFCM

In essence, efficient logistics and operations are the backbone of a successful e-commerce business, especially during high-demand periods like Shopify BFCM. By prioritizing speed, reliability, and customer satisfaction, you can significantly enhance the overall shopping experience and drive customer loyalty.

6. Exceptional Customer Service: A Shopify BFCM Imperative

Black Friday and Cyber Monday are synonymous with increased sales, but they also bring an influx of customer inquiries. Providing exceptional customer service is paramount to not only handling the surge but also turning potential issues into opportunities to build customer loyalty.


On Shopify BFCM, you can consider these suggestions:

  • Increased Staffing: Allocate additional customer service resources to handle the expected surge in inquiries during Shopify BFCM.
  • Response Time Goals: Set clear response time goals for various communication channels (email, phone, live chat) to ensure timely assistance.
  • Personalized Interactions: Train customer service representatives to provide personalized and empathetic support.
  • Empower Agents: Equip your team with the necessary tools and knowledge to resolve customer issues efficiently such as AI chatbot as an the live chat support.
  • Create a Comprehensive FAQ: Develop a detailed FAQ section addressing common BFCM-related questions, such as order status, shipping, returns, and promotions.
  • Self-Service Options: Offer self-service options like live chatbots or interactive voice response systems to handle routine inquiries.
  • Knowledge Base: Build a comprehensive knowledge base to empower customers to find answers independently.

customer support
Ensure the customer service quality during BFCM

By investing in customer service, you can differentiate your business, build customer loyalty, and manage potential challenges during the hectic Shopify BFCM period. It is recommended to utilize Shopify apps like Shopify Inbox to streamline communication and provide a unified customer experience across channels.

7. Conclusion: Seize the Shopify BFCM Opportunity

Black Friday and Cyber Monday (BFCM) present a massive opportunity to boost sales and strengthen customer relationships. By meticulously planning and executing across various aspects of your business, you can position yourself for success.


From optimizing your website and mastering logistics to delivering exceptional customer service, each element contributes to a seamless shopping experience. Remember, early planning is crucial for maximizing your Shopify BFCM potential.


Early planning is the key to record-breaking BFCM sales. Don't let competitors get ahead - seize this opportunity by getting started today!

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About The Author

  • Hannah

    With over 5 years of experience under her belt, Hannah is an eCommerce writer who crafts content specifically for a website that deals with online sales. She simplifies technical details to assist entrepreneurs in utilizing the platform and launching their online ventures.

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