ECOMMERCE TIPS
Shopify Summer Editions 2025: Most important updates
by Lauren
Shopify Summer Editions - one of the two most major annual updates from Shopify - arrived yesterday with over 150 groundbreaking updates. We usually hate to use the word "game-changer," but honestly, these updates really are game-changers for Shopify merchants looking to build and manage their Shopify stores.
While Shopify released over 150 updates in total, this guide focuses on the features we believe will deliver the most value to the majority of merchants. These Shopify summer editions 2025 features focus on AI integration, enhanced store customization, and improved customer experience optimization across all channels and selling markets.
Here's what you need to know about the latest updates.
1. Themes and AI-powered generation
1.1 New themes
1.2 Generate themes and blocks with AI
The Shopify summer editions introduce AI-powered generation, allowing merchants to easily generate their desired store themes or blocks in a blink, eliminating the need for coding expertise.
AI block generation: Build custom theme blocks using artificial intelligence integration
AI theme generation: Create complete themes with intelligent design assistance
1.3 Upgraded Sidekick AI assistant
Shopify AI features reach new heights with the upgraded Sidekick assistant. This artificial intelligence integration now provides:
Multi-step reasoning: Data-driven strategies based on comprehensive analysis
20-language support: Global accessibility for international merchants
Image generation: Direct creation within the merchant dashboard
Mobile app availability: Access through the Shopify mobile app
Screen sharing with voice chat: Real-time collaboration capabilities
2. Enhanced theme editor experience
Now we have a better Shopify theme editor for merchants to edit and customize their storefront:
Hover-to-preview functionality: Preview blocks instantly in the block picker
Categorized blocks and sections: Organized interface for better online store management
One-click text editing: Streamlined content updates
Simplified sidebar: Conditional settings for improved merchant dashboard experience
Custom naming: Personalized block and section identification
Copy and paste functionality: Efficient block and section duplication
Richer predictive search: Enhanced search capabilities within the editor
3. Shopify POS version 10: faster, smarter, more customizable
Point-of-sale systems are essential for omnichannel retailers, pop-up shops, farmers markets vendors, and brick-and-mortar stores that also sell online. Restaurant owners, retail boutiques, and service-based businesses use POS systems for in-person transactions, inventory tracking, and customer management. The enhanced customization features are particularly valuable for franchise businesses and retailers with multiple locations who need consistent branding across all touchpoints.
The redesigned Shopify POS system in these Shopify summer editions delivers the most customizable retail point of sale experience yet. POS version 10 features:
Faster navigation: Streamlined interface for retail point of sale operations
Smarter search with typos: Improved product discovery with typo handling
Adaptable cart system: Flexible shopping cart management
Custom branding for POS: Logo, colors, and media display on customer screens
Mixed fulfillment orders: Ship-and-carryout processing in single transactions (POS Pro exclusive)
Store credit integration: Complete store credit management within retail point of sale
SMS marketing opt-in: Customer consent capture for marketing automation
Device-level payment settings: Customized payment processing per location (POS Pro exclusive)
Cash rounding: Automatic transaction rounding for countries without small coins
Unified discount system: Single discount application across products, orders, and shipping (POS Pro exclusive)
4. Advanced checkout and payment processing
4.1 Make checkout 2 seconds faster and add new payment options
The Shopify checkout improvements in these Shopify summer editions focus on speed and flexibility:
2-second faster loading: Enhanced checkout performance for customer experience optimization
Flat rates for split shipping: Single shipping rates for multi-location fulfillment
Shopify Checkout in Roblox: Revolutionary virtual checkout integration for physical products
Shop Pay Installments in Canada: Expanded Buy Now, Pay Later options
Thank you page upgrade guide: Customization guidance for post-purchase pages
Delivery options for unavailable items: Alternative fulfillment choices
Enhanced fraud prevention: AI-powered fraud models for automatic risk authentication
Carbon-neutral shipping: Environmental shipping options through Planet app (Plus exclusive)
PCI DSS V4 compliance: Updated security requirements compliance
Extended Apple Pay support: Custom checkout experience compatibility
4.2 Global payment processing expansion
International payment processing is typically used by established e-commerce businesses expanding into European and Latin American markets, cross-border sellers, and digital nomad entrepreneurs targeting multiple regions. Export businesses, luxury brands with global appeal, and subscription services seeking international growth rely heavily on localized payment methods and multi-currency support to build trust with international customers.
Shopify's new features include payment processing expansion to 16 additional countries: Lithuania, Poland, Norway, Latvia, Hungary, Estonia, Malta, Croatia, Greece, Slovenia, Cyprus, Bulgaria, Liechtenstein, Luxembourg, Gibraltar, and Mexico. Enhanced global selling tools include:
Multiple business entity support: Streamlined global operations (Plus exclusive)
Multi-currency payouts: Up to 8 currencies across Europe and Australia
Region market updates: Submarket creation with graph view editing
Customer accounts with Markets: Consistent country and language experience
Simplified ID verification: Streamlined Canadian compliance process
Cookie banner in checkout: Consent capture for checkout-only visitors
GDPR consent audit log: Customer cookie and data sale opt-out tracking
5. Enhanced marketing and customer engagement tools
Marketing automation is primarily used by growing e-commerce businesses with substantial customer databases, subscription box companies, and retailers running frequent promotional campaigns. Direct-to-consumer brands, seasonal businesses, and merchants with complex product catalogs rely on segmentation and automated email campaigns to maintain customer relationships and drive repeat purchases without manual intervention.
5.1 Unified marketing automation
Shopify marketing features in the Shopify summer editions include:
Universal discount system: Single discounts across products, orders, and shipping
Updated ShopifyQL segment editing: Assistive features with keyboard shortcuts
Marketing automation templates: Searchable, sortable template library
Geographic retail segments: Plain-language address-based segmentation
Ready-to-use segmentation templates: Pre-built templates for common scenarios
Knowledge Base app: AI shopping chat optimization
Mid-send email campaign cancellation: Real-time campaign control
Customizable email design: Padding adjustment and footer customization options
Store credit in Liquid: Marketing email and storefront integration
Metafields sync with Forms: Automatic custom metafield updates
Multichannel campaign management: Cross-platform marketing measurement with QR codes and UTMs
Custom domain customer login: Branded URL experience
5.2 Content creator tools
The new Collabs mobile app provides content creators with:
Detailed sales analytics: Comprehensive performance tracking
Payment updates: Timely financial information
Enhanced product discovery: Mobile-optimized browsing experience
6. Shop app: Let customers create collections and better package tracking
Shopify mobile commerce receives significant updates through Shop app improvements:
Smarter home feed recommendations: Real-time shopping activity-based personalization
Online store synchronization: Product detail page mirroring with swatches and subscriptions
Shopper-curated collections: Social shopping with shareable product collections
Enhanced package tracking: Detailed tracking with customs payment and delivery rescheduling
Store credit and loyalty integration: Shop Pay authentication compatibility
7. B2B: Create multiple B2B markets and sync with NetSuite ERP
B2B functionality is essential for wholesale distributors, manufacturers selling to retailers, and businesses operating both B2C and B2B channels. Companies with complex pricing structures, multi-tier customer relationships, and enterprise clients who require purchase orders and custom catalogs benefit most from these features. Businesses already using NetSuite for accounting and inventory management will find the ERP integration particularly valuable.
Shopify B2B features in the Shopify summer editions include:
Markets for B2B: Multiple B2B markets with unique catalogs, currencies, and themes (Plus exclusive)
Order value limits: Minimum and maximum order requirements via Checkout Blocks app
Gift cards in B2B catalogs: Streamlined reporting without custom workarounds
Shopify Collective enhancements: Supplier search and personalized recommendations
NetSuite ERP integration: Company, order, and payment term synchronization (Plus exclusive)
8. Shipping and inventory: Bulk processing and automated workflows
Shopify logistics features provide comprehensive inventory management solutions:
Admin pick lists: Product and order-based printing with SKUs and images via Order Printer app
Multi-shipment transfer tracking: Single transfer across multiple shipments
Consolidated delivery method view: Unified shipping, delivery, and pickup management
Barcode scanning for transfers: Efficient inter-location stock movement
Automatic split fulfillment: Quantity-based multi-location distribution
Bulk shipping label printing: 250-label batch processing
Enhanced transfer page: Searchable interface with new filters and shipment details
Multi-location flat shipping: Single rates for split location orders
Expanded fulfillment partnerships: Flexport, ShipBob, Shipfusion, and ShipMonk integration
New carrier options: Purolator (Canada), SEUR (Spain), and BRT (Italy)
Carrier preferences: Customizable carrier and mail class selection
Return confirmation workflow: Updated reporting through return processing
9. Operations and analytics
9.1 Keep more cash with store credit refunds and flexible loan options
Shopify merchant tools include enhanced financial capabilities:
Store credit refunds: Payment method-independent refund processing
Subscription order editing: Pre-shipping modification capabilities
Multiple business entity management: Streamlined global operations (Plus exclusive)
Shopify Capital expansion: Germany availability with customizable loan offers
Monthly-fee loan options: Reduced borrowing costs for early repayment
Automated tax filing expansion: Shop, Facebook, and Instagram channel support
9.2 Speed up admin and accept phone payments
Shopify analytics updates provide comprehensive business intelligence:
Web performance reports: Core Web Vitals optimization with page-level analytics
Enhanced analytics experience: Benchmarks and Customer cohort analysis
Third-party domain connection: Step-by-step guidance with real-time setup feedback
Mobile Tap to Pay: Contactless payments through Shopify mobile app (US only)
Streamlined mobile navigation: Fewer taps with clearer menus and redesigned headers
30% faster admin loading: Optimized performance with intelligent loading indicators
Dynamic navigation: Back buttons and breadcrumbs for improved user experience
Dedicated settings search: Desktop and mobile settings search functionality
Mobile analytics customization: On-the-go ShopifyQL queries and reporting
10. Platform integration: Easy data imports and smarter automation debugging
Platform migration tools are primarily used by established businesses moving from legacy systems like WooCommerce, Magento, or BigCommerce to Shopify. Growing companies transitioning from marketplace-only selling (Amazon, eBay) to their own branded stores also rely heavily on these import capabilities. Automation features benefit tech-savvy merchants, agencies managing multiple client stores, and businesses with complex operational workflows that require sophisticated trigger-based actions.
Shopify integration features support diverse platform connectivity:
Expanded import capabilities: CSV uploads from Square, WooCommerce, Etsy, Wix, Amazon, eBay, Clover, and Lightspeed R & X Series
Flow automation improvements: Sample data for variables, detailed troubleshooting, and enhanced "For each" loops
14-day log retention: Comprehensive troubleshooting with searchable order IDs and tags
Nested loop support: Advanced automation workflows with multiple actions
Conclusion
These Shopify updates roll out automatically to most stores, while some features require activation or are exclusive to specific plans. Shopify merchant tools are accessible through the updated merchant dashboard interface.
Key benefits of Shopify Summer Editions 2025:
Artificial intelligence integration democratizes advanced e-commerce functionality
Customer experience optimization through faster, more flexible checkout processes
Enhanced retail point of sale capabilities for omnichannel operations
Comprehensive B2B functionality for Plus merchants
Advanced analytics and performance tools for data-driven decision making
The Shopify summer editions 2025 represent a significant evolution in e-commerce platform capabilities, providing merchants with enterprise-level tools while maintaining the platform's signature ease of use. These Shopify new features position merchants to compete effectively in the rapidly evolving digital commerce landscape.
Lauren Nguyen
Growth Marketing Specialist at Qikify
Hey there! Lauren here - the data-driven marketing gal at Qikify. My thing? Providing eCommerce merchants like you with the most valuable insights and streamlined solutions to help grow your online stores and drive more sales. Since joining this exciting industry, I've been all about sharing expertise to boost your success.
When I'm not geeking out over marketing, you'll find me kickstarting my day with a delicious morning coffee (and let's be real, an afternoon cup is a must some days to power through).
Feel free to connect with me through LinkedIn. I'm always stoked to chat with fellow marketing enthusiasts, store owners, swap ideas, and explore cool new collaborations. Together, we can take your online business to new heights!
TABLE OF CONTENT
- 1. Themes and AI-powered generation
- 2. Enhanced theme editor experience
- 3. Shopify POS version 10: faster, smarter, more customizable
- 4. Advanced checkout and payment processing
- 5. Enhanced marketing and customer engagement tools
- 6. Shop app: Let customers create collections and better package tracking
- 7. B2B: Create multiple B2B markets and sync with NetSuite ERP
- 8. Shipping and inventory: Bulk processing and automated workflows
- 9. Operations and analytics
- 10. Platform integration: Easy data imports and smarter automation debugging
- Conclusion
