How to customize Shopify checkout page and sell better?
Presently, the default Shopify checkout page comes in two layouts: the one-page checkout and the multiple-page checkout (three pages). Notably, the ability to switch between these layouts is exclusive to Shopify Plus merchants. Plus merchants are also able to fully customize Shopify checkout page as exclusive benefits for them. Non-Shopify Plus merchants were automatically directed to the one-page checkout lately.
By default, the Shopify checkout page comprises sequential sections: Cart, Shipping Information, Payment, Order Review, and Order Confirmation/Thank You page. In the one-page checkout, all these sections are consolidated onto a single page, while in the multiple-page checkout, each section is allocated to distinct pages. To fully customize the Shopify checkout page and try out different layouts, upgrading to Shopify Plus gives you more flexibility to adjust the customer's experience during checkout.
The default Shopify checkout page looks like this (one-page checkout and three-page checkout):
The checkout page is where visitors actually become a customer by completing their purchases. Its role in closing the sales loop cannot be overstated.
One default checkout page cannot work best for millions of stores in the Shopify ecosystem.
Issues and opportunities can arise from the checkout page:
- Cart abandonment. Customers leave without completing their purchase due to various reasons.
- Brand consistency leads to brand loyalty: The checkout experience shapes the overall perception customers have of your brand. It is almost the final touch between the brand and customers (excluding the marketing activity to boost return customers). A seamless checkout process and strong impression can enhance customer satisfaction and loyalty. Since the competitiveness in eCommerce is getting more intense, making customers remember your brand is vital.
- Increase average value per order: Upselling and cross-selling are no longer new tactics in eCommerce. Merchants can include upselling, and cross-selling in many places in their stores and the checkout page is no exception.
- Complex process in managing orders for limitation in Shopify default checkout: In some cases, store owners will need special required information on their checkout page to ensure a smooth managing order process.
Before jumping into the steps to customize your checkout page, it's important to understand the distinctive customization capabilities between Shopify Plus merchants and other Shopify plans.
Basic Shopify merchants and those with higher plans can customize their checkout page by integrating third-party apps from the Shopify Partners ecosystem. These apps offer the flexibility to modify some basic elements, payment methods, and delivery options.
Here's a summarized process:
Step 1: Explore the Shopify App Store to find a customization app that aligns with your business needs.
Step 2: Customize the payment or delivery methods within the selected app.
Step 3: Configure and activate your customizations (the steps are the same for both payment methods and delivery options customization)
- After installing the customization app, head to your Shopify Admin:
- Shopify Admin > Settings > Payments
- In the Payments section, click "Manage," add your customization, configure it, and then hit "Activate."
Checkout customization is one of the most exclusive benefits of Shopify Plus merchants. This goes beyond all the elements, allowing customizations over branding, fields, extensions to upsell, cross-sells, displaying reviews, trusted badges, and more.
Merchants can customize their checkout page through Checkout Extensibility, utilizing checkout customization apps or the Checkout Editor. While merchants currently have the option to make code-based edits to their checkout page using Checkout.liquid, it's important to note that Checkout.liquid will cease to be supported after August 2024.
Consequently, we strongly advise against using Checkout.liquid for any future customization efforts.
Using Checkout Customization Apps:
- Choose suitable apps from the Shopify App Store based on your customization needs.
- Execute all customizations within the selected app.
Using Checkout Editor:
- Access it in your Shopify Admin: Shopify Admin > Settings > Checkout
- In the "Checkout" section, click on "Customize" to enter the Checkout Editor.
Merchants can customize Shopify checkout page, ensuring it aligns with their brand style down to the smallest details. While not a pivotal factor directly linked to business growth, this customization contributes to leaving a lasting positive impression on customers visiting the store.
To illustrate, consider the distinction between a custom Shopify checkout and the default version as the pictures above. In the competitive realm of eCommerce, where the competition intensifies daily, creating a memorable and distinctive impression fosters customer retention and brand loyalty. With customization options extending to typography, color, spacing, borders, and various elements like buttons, headers, forms, and the favicon, businesses can tailor the checkout UI to their specific brand aesthetic.
3. Upselling and Cross-Selling
4. Custom Fields for Complex Requirements
5. Enhancing Conversion Rates through Customization
6. to reduce friction
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