(Announcement) What’s next for B2B commerce? The self-serve experience

We are excited to announce a special webinar for B2B and enterprise businesses looking to modernize their sales approach and unlock scalable growth through self-serve B2B commerce strategies.

The new era of B2B has arrived, driven by the change in the industry demographic and recent platform innovation. According to Forrester, Millennials and Gen Z now make up 71% of procurement professionals. This group isn't willing to tolerate an "old-school" rep-driven sales process. Especially when the recent Shopify Editions Winter '26 placed a stronger focus on B2B capabilities, making a better buying experience not just possible but expected.

Join us in this insightful webinar to explore what Shopify B2B self-serve truly means and how you can design your own self-serve experience that drives efficiency, improves satisfaction, and delivers measurable revenue growth.

The event is designed for:

• Store owners, e-commerce managers, and directors who work in the field of B2B, such as wholesale, manufacturing, and many more.
• B2B teams who are frustrated with outdated order processing, spreadsheet-based workflows, and fragmented commerce systems.
• Leaders who want to expand into B2B commerce and implement the right solutions to support that growth.

Topic: What's next for B2B commerce? The self-serve experience

Format: Online webinar

Date: 20th, March 2026

Expected duration: 1h20'

Time: 11:00 AM - 12:20 PM EST (Eastern Standard Time)

Platform: Online via Google Meet (link will be sent upon registration)

Registration Fee: FREE

Mr. Daniel Ramirez - Senior Solution Engineer at Shopify B2B

Daniel has experienced the B2B industry as both a buyer and a builder, giving him a truly end-to-end perspective. Now, as a B2B Senior Solutions Engineer at Shopify, he helps brands modernize and scale their B2B commerce operations.

In this webinar, Daniel will bring years of experience to the table, helping attendees navigate the complexity of B2B commerce

Miss. Ashley Nguyen - Product Manager at Duos B2B Self-service

Ashley leads product strategy at Duos B2B Self-service. With over 5 years of experience working with thousands of Shopify Plus merchants, she focuses on bridging the gap between platform capabilities and business outcomes.

In this session, Ashley will share real-life case studies and practical insights on how to design a B2B self-serve experience that aligns with both operational needs and customer expectations.

By the end of this webinar, you will gain both strategic clarity and practical direction:

• Why the new generation of buyers is reshaping B2B: What their expectations mean for your sales model.
• How Shopify is closing the B2C experience gap: Key B2B features and updates that enable faster ordering, personalized pricing, and a seamless self-serve experience.
• The shift from tradeshow floor to self-serve portal: Building digital buying journeys that scale.
• Live Q&A with industry experts: Get your questions answered and walk away with actionable insights.

The best part: As a registrant of our special webinar, you get access to:

• Recording + slide + case studies (sent post-event)
• Exclusive B2B community invitation
• A free consultation call about Shopify B2B from the Qikify team.

Secure your spot today and be part of our exclusive webinar!

Register now