Shopify Checkout Extensibility Capabilities: Level Up Your Checkout Page

The checkout process holds immense importance for Shopify merchants, serving as the critical point where a visitor transforms into a customer, leading to an actual sale. Improving this step is challenging, but Shopify consistently provides valuable tools accessible through Shopify Checkout Extensibility. Built on the latest technology platform, Checkout Extensibility eases the process of optimizing checkout pages, offering exclusive benefits and advanced features upon upgrading for Shopify merchants.

In this article, we will explore Checkout Extensibility in a straightforward manner, suitable for both experienced developers and merchants with minimal coding skills. We'll cover its core aspects, capabilities, and practical use cases, providing foundational knowledge to help merchants optimize not only the checkout page but also unlock its full potential.

• Checkout customizations
• Checkout Editor
• Shopify Pixels
• Branding API

Shopify crafted Checkout Extensibility using their latest platform technology, aiming to enhance the conversion rate by providing a faster checkout experience for merchants' customers.

According to Shopify claims, Checkout Extensibility can deliver a twofold increase in checkout speed, contributing to an average 1% boost in conversion rates.

Shop Pay stands as a source of pride for Shopify, serving as a payment solution that expedites checkout processes and ensures secure payments, earning the reputation of the Internet's highest-converting checkout. Shopify's study suggests that Shop Pay has the potential to yield 91% higher conversion rates on mobile devices and offers a checkout experience four times faster.

For merchants seeking to utilize express checkout as Shop Pay while simultaneously customizing the checkout page without conflicts, Checkout Extensibility emerges as the optimal choice. With Shopify Checkout Extensibility, merchants can effortlessly incorporate various checkout customizations into Shop Pay through a simple process in the Checkout Editor, ensuring seamless configuration with just a few clicks.

Upon upgrading to Checkout Extensibility, merchants can seamlessly unlock a host of powerful new checkout features introduced by Shopify. These include:

• New purchase options: Pre-orders
• New payment option: Shop Pay Installments
• New shipping and delivery functionality: Shop Promise, Estimated delivery dates, Shipping to pickup points, Subscription shipping rate names
• New discount functionality: Discount combinations, Shipping discounts 
• New marketing features: SMS marketing opt-in, Email marketing opt-in
• New B2B functionality: Vaulted credit cards, Flexible shipping addresses, Customizable checkout experience
• New checkout functionality: One-page checkout, Tooltip for estimated tax

Moreover, developers now have more room for creativity with advanced customizations, as Shopify has unlocked Backend Logic to address diverse business needs. Merchants can access these advanced customizations with assistance from their own development team or developers affiliated with Shopify Partners.

• Simplify checkout page customization with drag-and-drop actions.
• Fully edit visual elements like colors, fonts, logos, backgrounds.
• Drag and drop custom checkout functions from Shopify checkout extensibility apps.

• Choose from a myriad of Shopify checkout extensibility apps on the App Store.
• Enhance your checkout page with new UI extensions, custom logic, fields, post-purchase pages, or pixels using app-based solutions.

• Securely manage all tracking pixels for your store and checkout page in one centralized location.

• Exercise full control over your checkout's appearance, from minor elements like button borders to the overall visual style.

• Leveraging Shopify's unlocked Backend Logic, developers can create custom apps.
• Merchants using Checkout Extensibility can access features from these custom apps or even build their own, tailored to their business needs.

• Show product offers to upsell and cross-sell at checkout
• Create custom fields to capture additional information from customers 
• Create a custom banner to display more information or notices
• Include a survey in the checkout process
• Create validation fields to ensure customers input valid data or meet certain requirements. 
• Provide a referral code for new customers. 

• Build a discount experience, such as the "Volume discount," for customers to apply and earn.
• Payment methods customizations: Rename, rearrange, hide, or show the payment methods with your trigger settings.
• Delivery options customizations: Rename, rearrange, hide, or show the delivery methods with your trigger settings.
• Build the location rules to prioritize preferred locations for a line item.
• Create cart and checkout validations to enforce an order maximum for customers with insufficient order history. This use case is applied to prevent customers from proceeding through checkout.
• Built fulfillment constraints to customize fulfillment and delivery strategies during the fulfillment process. A typical use case is using these fulfillment constraints to ensure that certain products are always fulfilled from a specific store location.

• Create product offers to upsell or cross-sell on the post-purchase page once customers have completed their payment.
• Customize the post-purchase page to capture additional information from customers.