How Shopify Merchants Get Benefits From Shopify Editions Summer 2024
Written by Harlie
Topics: eCommerce Tips
Published: July 15, 2024
7 minutes read
Shopify Editions Summer 2024 has arrived, bringing a host of new features and updates to merchants. This bi-annual event showcases Shopify's latest innovations, aimed at helping online merchants adapt and thrive in the dynamic digital marketplace.
Shopify Editions Summer 2024 introduces a significant number of features and updates designed to enhance online businesses. This article will highlight a curated selection of the most impactful and practical features for merchants. We'll explore how they work and provide guidance on implementing them to optimize your online store, whether you're looking to expand into new markets, personalize the customer journey, or leverage data-driven insights.
Dive deeper and discover how Shopify Editions Summer ‘24 can unlock your eCommerce potential!
1. Enter New Markets Easier With Shopify Editions's Updates
In today’s interconnected world, going global isn't just an option—it's crucial for long-term success. Shopify Editions Summer 2024 introduces powerful tools that make international expansion easier than ever.
With two key features - Shopify Markets and Managed Markets (for Shopify Plus), this release transforms your approach to international business.
1.1. Shopify Markets - Unified Home for Business Expansion
Shopify Markets, known as Shopify’s cross-border selling solution, has evolved into a comprehensive platform for business expansion. It serves as a centralized hub within Shopify where merchants can expand internationally, into retail markets, and for B2B transactions (available on Plus plans).
Previously, businesses had to navigate various Shopify settings to manage different aspects of their operations. With Markets, everything from customizing catalogs for specific markets to adjusting store themes is streamlined into a single, intuitive interface.
With Shopify Markets, merchants can create highly tailored shopping experiences for each market directly from their Shopify store. This includes customizing product catalogs, pricing, availability, and even store themes to resonate with the preferences of local buyers, all without the complexity of maintaining separate inventories or data sync across multiple stores.
Shopify Markets enables growth via international, retail and B2B expansion
Benefits for Shopify merchants:
- Centralized Business Growth: Manage and expand your business efficiently from one central platform, simplifying operations and reducing complexity.
- Create Unique Shopping Experiences: Create personalized shopping journeys for each market, enhancing customer engagement and satisfaction.
- Comprehensive Performance Insights: Gain a clear, holistic view of your business's performance across multiple markets. Compare metrics like sales, revenue, and customer acquisition costs easily through Market Index, empowering strategic decision-making and optimization efforts.
1.2. Managed Markets
Managed Markets is an exciting new feature that builds on Shopify's existing Markets Pro. Powered by Global-e, it introduces enhanced capabilities for international expansion, focusing on eliminating barriers for international expansion.
With Managed Markets, Shopify acts as the merchant of record, handling various operational complexities such as tax filing, duties, prepaid shipping labels, customs documentation, and fraud protection.
By handling these complex tasks, Managed Markets allows you to focus on what you do best - running your business and creating great products. You don't need to become an expert in international shipping or tax laws. Instead, you can put your energy into growing your brand and reaching new customers around the world!
Easily reach out new market with Shopify editions 2024
Requirements for using Managed Markets: Please pay attention that your business needs to meet certain requirements of Shopify to use Managed Markets
- Your business needs to be based in the continental United States (exclusive of territories including Puerto Rico and Guam)
- Use Shopify Payments
- Your products need to meet the prohibited or restricted items requirements and the Managed Markets shipping requirements.
Benefits for Shopify merchants:
- Product Restrictions and Compliance: Managed Markets ensures adherence to local laws and manages product restrictions, generating necessary commercial invoices when needed.
- Fraud Protection: Each order undergoes automatic fraud review and includes chargeback protection, enhancing transaction security.
- Improve customer experience: With delivered duty paid (DDP) shipping, customers incur no additional fees at delivery, allowing for transparent shipping costs and boosting cart conversion rates.
Pro Tips
Managed Markets enhances the functionality of tools provided by Shopify International. If you’re considering Managed Markets, explore the differences between International and Managed Marketsfeatures.
With Shopify Markets and Managed Markets, you're now equipped to tackle the challenges of international expansion head-on. These tools simplify the complexities of multi-channel selling and global commerce, allowing you to focus on what matters most – growing your business on a global scale.
2. Optimizing the Shopping Journey
Creating a seamless shopping experience is key to customer satisfaction and loyalty. Shopify Editions Summer ‘24 introduces an innovative set of tools that redefine how customers interact with your store. These cutting-edge features optimize every touchpoint of the customer journey, from browsing to checkout.
2.1. Split Shipping in Checkout
Split Shipping in Checkout is a new feature aimed to enhance the checkout experience on Shopify. It likely addresses a growing need among merchants and customers for more flexible shipping options.
Split Shipping is triggered when a cart contains items that cannot be fulfilled in a single shipment, resulting in multiple shipments.
For instance, a customer might want expedited shipping for a time-sensitive item but opt for standard shipping for less urgent items in their cart. Split Shipping provides the flexibility to accommodate these preferences, potentially leading to higher conversion rates and increased customer satisfaction.
This feature is in early access, and is available to only some Shopify stores. To request access, you can go to the section of Split Shipping in Summer Editions 2024, and then click Get Notified.
Different shipping methods for customers’ need
Benefits for Shopify merchants:
- Reduced Cart Abandonment: By offering more granular shipping options, you address a potential pain point for customers, potentially reducing cart abandonment rates. This translates to higher sales and revenue for your store.
- Increased Average Order Value: Split Shipping can incentivize customers to add more items to their cart. Knowing they can choose cost-effective shipping options for non-urgent items might encourage them to splurge on additional purchases.
2.2. Ship to & from store
Ship to & from store is a new update from Shopify Editions Summer ‘24, specifically designe for stores using Shopify POS. This feature enables merchants to provide convenient options for customers to pick up and return items in-store.
Previously, in-store pickup was only available when the entire order was in stock at the selected location.
Now, this feature offers greater flexibility:
- Ship to: Allow store transfers to simplify inventory movement between retail locations, enabling customers to pick up online orders at their nearest store.
- Ship from: Purchase and print shipping labels directly in the POS, transforming your retail locations into fulfillment centers
Customers can choose to pickup in store
Benefits for Shopify merchants:
- Increased Customer Satisfaction: Offering in-store pickup allows customers to receive their purchases faster and avoid potential delivery issues. Additionally, hassle-free in-store returns improve customer satisfaction and encourage repeat business.
- Boost In-Store Traffic: The convenience of in-store pickup can drive customers to your physical location. Once they're in your store, they might be tempted to browse other products and make additional purchases, leading to increased in-store sales.
- Reduced Shipping Costs: In some cases, offering in-store pickup can be a more cost-effective fulfillment option compared to traditional home delivery. This can improve your profit margins and allow you to offer more competitive pricing.
2.3. Easy Retail Checkout
The summer release of Shopify Editions 2024 marked a new feature designed specifically for Shopify POS, called Easy Retail Checkout.
Easy Retail Checkout aimed to simplify your in-store checkout process by:
- One Tap Digital Receipts: Customers using Shop Pay can receive digital receipts linked to their email, enabling easy opt-in for marketing communications.
- Automatically Capture Information At Checkout: Prompts staff to collect customer emails at checkout by turning requirements in the Admin
- Return Rules Automation: Automates return policy checks, providing staff with clear guidelines and reducing uncertainty.
Easier checkout with Shopify POS
Benefits for Shopify merchants:
- Reduced Wait Times: Faster checkout times keep customers happy and improve overall store efficiency.
- Improved Customer Satisfaction: Easy Retail Checkout ensures a smooth checkout experience, fostering customer satisfaction and loyalty.
- Increased Sales Potential: By reducing wait times, you encourage customers to complete their purchases and potentially add additional items to their carts.
By implementing Split Shipping, Ship to & from Store, and Easy Retail Checkout, you're not just streamlining operations – you're elevating the entire shopping experience. These features empower your customers with choices and convenience, fostering loyalty and driving repeat business.
3. Shopify Editions: Boosting Efficiency for Marketing & Sales
Shopify Summer Editions 2024 unveils AI-powered tools and enhanced analytics designed to supercharge your marketing and sales efforts. These innovations aren't just about working faster; they're about working smarter, leveraging data and automation to drive meaningful results.
3.1. Shopify Magic
Shopify Magic leverages AI to automate repetitive tasks that can consume a significant amount of a store owner's time. Imagine automatically generating high-quality product images based on your product descriptions, eliminating the need to hire professional photographers or spend hours editing photos yourself. This is just one of the many ways Shopify Magic streamlines your workflow.
Here are some upgraded functions of Shopify Magic:
- Sidekick (early access): An AI-enabled commerce assistant that understands all of Shopify's features, providing personalized and relevant support
- Media generation: Shopify Magic enables professional image adjustments without extra software. Easily remove or replace backgrounds with solid colors or AI-generated scenes using preset prompts or your own keywords.
- App review summary: Get AI-powered summaries of app reviews from other merchants in the Shopify App Store, helping you quickly evaluate and choose the right apps for your business.
- Text generation: AI-generated content suggestions for product descriptions, email content, and more, speeding up your writing process.
Using AI as your virtual assistant
Benefits for Shopify merchants:
- Save valuable time and effort: Automates repetitive tasks, allowing merchants to focus on strategic business activities.
- Reduce Costs: Eliminate the need for expensive photo shoots or copywriting services.
- Boost Sales: Increase conversions with personalized product recommendations and enhanced customer service.
3.2. Rebuilt Analytics
Data is essential for any successful online business, but navigating complex data sets can be overwhelming. In Shopify Editions 2024 this summer, a rebuilt analytics platform is established to make data exploration faster, easier, and more intuitive.
Key upgraded functions include:
- User-Friendly Interface: Visualize your store's performance with clear dashboards and reports.
- Customizable Reports: Tailor your reports to meet specific needs, enhancing data analysis.
- Upgraded Visualization: Improved UI for better data interpretation.
- Real-Time Updates: Stay informed with up-to-the-minute data insights.
- ShopifyQL Support: Use ShopifyQL for advanced querying and data reporting.
The Rebuilt Analytics is coming soon! Get Notified for updates.
Rebuilt Analytics visualizes your store performance
Benefits for Shopify merchants:
- Gain actionable insights: Identify trends and patterns swiftly to inform product offerings, marketing strategies, and business direction.
- Improved decision-making: Utilize data-driven insights for more effective marketing campaigns and streamlined store operations.
- Save valuable time: Simplify data analysis to focus on actionable insights that accelerate growth.
3.3. Shopify Audiences & Campaign (For Shopify Plus)
Shopify Audiences and Shop Campaigns offer merchants enhanced conversion rates and optimized marketing spend, providing a competitive advantage. It's important to note that these features are currently limited to Shopify Plus merchants in the US and Canada, or those with a Shopify Credit account.
Shopify Audiences
Shopify Audiences helps you to find new customers by generating audience lists for advertising platforms. These lists are automatically exported to your digital advertising account. With Shopify Audiences, it offers improved algorithms and the ability to drive up to two times more retargeting conversions.
* Eligibility Notice: Shopify Audiences is available to eligible Shopify Plus stores that use Shopify Payments and are based in the United States or Canada.
Shop Campaigns
Meanwhile, Shop Campaigns expand market reach on platforms such as Facebook, Instagram, and Google, with a pay-for-performance model (You only pay for conversions at a customer acquisition cost and return on ad spend you set).
For businesses aiming to increase sales, reduce costs, or enter new markets, Shopify Audiences and Shop Campaigns offer essential tools to achieve growth efficiently and sustainably.
*Eligibility Notice:
Your store needs to meet the following requirements to use Shop Campaigns:
- Your store is located in the United States or Canada.
- Your store is on the Shopify Plus plan or has an active Shopify Credit account.
- Your store has a United States or Canada Shopify Payments account that accepts USD or CAD.
- Your store has Shop Pay activated.
- Your store meets Shop's merchant eligibility requirements.
- Your store has a rating above 4.0 from customers in the Shop app.
Shopify Audiences is currently available to be used with Meta, Google, Criteo, Pinterest, Snapchat, and TikTok
Benefits for Shopify merchants:
- Segment Your Audience: Easily segment your audience based on various criteria, including demographics, purchase history, and browsing behavior. This enables you to target specific customer groups with highly relevant content and product recommendations.
- Personalized Product Recommendations: Leverage customer data to display personalized product recommendations on your website. This increases the likelihood of conversions by presenting products that customers are genuinely interested in.
- Dynamic Content Tailored to Your Audience: Go beyond product recommendations, you can personalize various aspects of your storefront, including banners, product descriptions, and even layout elements, to resonate with specific customer segments. This creates a more engaging and personalized shopping experience that keeps customers coming back for more.
With Shopify Magic, Rebuilt Analytics, and Shop Campaign & Audiences, you're now armed with a powerhouse toolkit to streamline your operations and make data-driven decisions. These features not only boost efficiency but also provide the insights needed to stay ahead in the competitive eCommerce landscape.
4. Elevate Your E-Commerce Journey After Shopify Editions
Shopify Editions Summer 2024 brings a wealth of new features and improvements designed to help merchants thrive in the ever-evolving eCommerce landscape. From expanding into new markets to creating personalized shopping experiences, these updates empower Shopify merchants to take their online stores to new heights.
By leveraging these new tools and features, you can streamline your operations, enhance customer experiences, and drive growth for your eCommerce business.
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About The Author
Harlie
Hello! Harlie here, the newest member of Qikify's writing team, fresh off the starting blocks and ready to dive into the world of eCommerce with you!
As a newbie myself, I understand the challenges and questions that pop up when you're building your online empire. That's why I'm here – to bring you a beginner's perspective alongside clear, actionable content. I'll translate complex eCommerce concepts into easy-to-understand guides and tips, so you can make informed decisions and watch your sales soar. The eCommerce world is bursting with potential, and together, we'll unlock its secrets to fuel your success!
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