The Complete Shopify Newsletter Popup Guide to Grow Your Audiences and Sales

Written by:  Harlie

Topics: eCommerce Tips

Published: May 3, 2024

5 minutes read

Shopify Newsletter Popup Guide

Did you know that 40% of website visitors abandon a site within the first few seconds?

It’s time for the Shopify newsletter popup to come into play! Shopify newsletter popups can grab attention and spark interest in your online store. They serve as a gentle reminder, prompting visitors to take notice of your store and providing them with a compelling reason to stay engaged.

But the benefits go beyond just capturing attention. Studies show that strategically designed Shopify newsletter popups can increase email signups by 20% or more. A nurtured email list allows you to stay connected with potential customers, build brand loyalty, and ultimately drive sales.

Discover the game-changing impacts of Shopify newsletter popups to your store with our comprehensive guide! You'll learn 2 easy setup methods, discover recommended tools & expert tips, and gain insights into common pitfalls to avoid.

1. What is a Shopify newsletter popup?

A Shopify newsletter popup or Shopify email popup is a temporary window that appears on your Shopify store's website, typically designed to capture email addresses for your email marketing list. They often appear after a set amount of time on the page, upon scrolling, or upon exiting the site.

Shopify newsletter popup is commonly used by businesses to grow their email subscriber list and engage with their audience.

Shopify pop up email sign up

The Shopify newsletter popup window on your website

2. Key benefits of Shopify newsletter popup

2.1. Grow your email lists

Newsletter popups attract the email addresses of interested visitors who might otherwise just browse and bounce.

Email popups convert 3.8% website visitors, meaning for every 100 website visitors who see your popup, around 4 will subscribe. However, the top 10% performing popups achieve much higher rates, at 23.67%.
newsletter popup examples

Shopify email popup to grow your email lists

Imagine adding hundreds of new, engaged subscribers to your Shopify store every month! This expanded reach can fuel your email marketing efforts, allowing you to connect with a wider audience and nurture potential customers.

2.2. Increase Sales

Targeted email marketing, fueled by your popup subscribers, lets you offer exclusive deals and promotions to incentivize purchases and drive sales.

Shopify email popup can also be used to announce new products, highlight popular items, or remind customers about abandoned carts. Some studies emphasize the power of targeted email marketing in driving sales conversions:

  • 66% of consumers have made a purchase as a direct result of an email marketing message - Direct Marketing Association
  • Up to 69% of abandoned carts can be recovered by three abandoned cart emails sent at the right intervals - SaleCycle

2.3. Customer Engagement - Foster Brand Loyalty

Beyond promoting offers, Shopify email popup can also be used to engage customers by informing them about special events, loyalty programs, or providing early access to sales. This engagement helps to foster a stronger connection between the brand and its audience.

Shopify pop up newsletter sign up

Shopify newsletter popup for Early Access & Rewards Program

  • Compare to other marketing strategies, popups are often a cost-effective means of achieving these goals. They require minimal investment yet yield significant returns in terms of lead generation, conversion rates, and customer engagement. 

3. How to add newsletter popup in Shopify

3.1. Method 1: Manually Implementation for Shopify Newsletter Popup

This method is ideal for Shopify store owners comfortable with diving into their theme's code. It offers a high degree of customization; however, we do not recommend this method because it requires coding knowledge and can be risky if you make mistakes.

Here are the steps to make a custom newsletter pop up on Shopify without apps:

Step 1: Create a new snippet

  • In the Shopify Admin, Go to Sales Channels > Online Store > Themes
  • Click on the three dots button on the left of “Customize” > Choose “Edit Code” option

How to make a newsletter popup on Shopify

Choose "Edit Code" option

  • On the Edit code for Dawn section, choose Snippets > Add a new snippet

How to make a newsletter popup on Shopify

Add a new snippet for your custom Shopify email popup

Step 2: Insert a name and Paste your Shopify popup code

Shopify popup code

Insert a name for your custom Shopify newsletter popup

Shopify popup code

Paste your Shopify popup code

Note: This method is highly customizable but requires technical skills. It is recommended for Shopify experts and developers. 

3.2. Method 2: Using a Shopify newsletter popup app 

Without any complicated coding, this is the most recommended approach. The Shopify App Store offers a variety of apps specifically designed for creating and managing Shopify newsletter popup. These apps are user-friendly and often come with additional features like popup customization and analytics.

Creating popups in Shopify apps is quite standard and easy to grasp. Let's take the interface of qikify Sales Pop Up & Proof as an example to illustrate this process. Similar steps can be applied across different apps as well.

Step 1: Explore the Shopify App Store for an ideal app.

When you search the keyword “newsletter pop up” in Shopify app store, you’ll find an abundance of options. Consider pricing, features, and user reviews to find the app that best suits your business needs.
Shopify newsletter popup apps

Results for “newsletter pop up” on Shopify app store

Step 2: Customize your Shopify newsletter popup.

It’s time to unleash your creativity. Shopify apps offer tons of options to personalize your popup's design (colors, fonts, images) so it perfectly aligns with your brand and offer. Boost conversions with a branded popup that resonates with your audience!

how to add newsletter popup in Shopify

Customize your own Shopify newsletter popup

Step 3: Adjust trigger settings for optimal popup display.
The timing of your Shopify newsletter popup significantly impacts its effectiveness. Most Shopify apps offer various trigger settings to control when and how the popup appears.
For example, in qikify Sales Pop up & Proof, we offer you 3 options:
  • After specific time: This displays the popup after a visitor spends a specific amount of time on your website.
  • After scrolling: The popup appears when a visitor scrolls down to a certain percentage of the page.
  • Exit intent: This triggers the popup when a visitor shows signs of leaving your site, like moving their mouse cursor towards the top of the window.
how to add newsletter popup in Shopify

Trigger settings for Shopify email popup

By choosing the right trigger setting, you can ensure your Shopify popup reaches visitors at the most opportune moment, maximizing signups and minimizing annoyance.

4. Recommended Shopify Newsletter Popup apps

ecomsend pop ups email popups


5.0 ⭐ (7151 reviews)

Built for Shopify 

Pricing Plan


Best for

Shopify Stores with basic needs
Small businesses starting out



  • Free to use
  • Focus on email and SMS list building with opt-in popups and signup forms.
  • Offer a user-friendly editor for customizing popup design
  • Create targeted popups with customizable discounts.
  • Integrate with popular email marketing services for easy subscriber management.

  • Lacks analytic features
  • Limited popup types compared to other options

qikify sales pop up and proof


4.9 ⭐ (1282 reviews)

Built for Shopify 

Pricing Plan

Free plan is available. 

Paid plan from $6.99 - $19.99/month

Best for

Shopify Stores with basic needs

Small businesses starting out



  • Free plan
  • Popups designed specifically to boost sales and conversions
  • Includes a wide range of pop up types (Custom pop-ups, Discounts, Email pop-ups, Exit intent, Forms, Newsletters, Sales pop-ups)
  • Basic analytics to track popup performance
  • Integration with Shopify Online store

  • Lacks advanced features like A/B testing and AI-powered personalization
  • Not only focus on Pop up features

wisepops popups notif 2024


4. 8⭐ (74 reviews)

Built for Shopify 

Pricing plan

Paid plan from $49 - $199/month

Best for

Shopify Stores with advanced needs
Data-savvy merchants



  • Unlimited Popups, bars, and embeds & onsite notification feed
  • Over 60 pre-made campaign templates
  • Popups for sales, unique discount codes, and cart recovery
  • Contextual targeting to reach the right customers
  • A/B testing and analytics to monitor and improve performance

  • No Integration with Shopify Online store
  • Paid plans only, no free tier available
  • Pricing can be expensive for some businesses (starts at $49/month)
  • Feature-rich interface might have a steeper learning curve

optimonk popup cro ab test


4. 9⭐ (876 reviews)

Built for Shopify 

Pricing plan

Free plan is available

Paid plan from $39 - $99/month

Best for

Shopify Stores with advanced needs

Data-savvy merchants



  • Free plan
  • Email & SMS popup: cart saver, email capture, gamification & discount reminder
  • AI-powered popup: auto-personalize based on user behavior or traffic source
  • A/B test: fully-automated, AI-assisted A/B testing with full user control

  • No Integration with Shopify Online store
  • Pricing can be expensive for some businesses (starts at $39/month)
  • Feature-rich interface might have a steeper learning curve

  • Choosing the right Shopify newsletter popup app depends on your needs and budget

    • If you're just starting out and need a simple solution for building email lists, EcomSend or qikify Sales Pop up & Proof could be good options.
    • If you need a wider range of popup types and advanced features, Wisepops or OptiMonk (paid plans) are better choices.
    • Consider your budget and technical expertise when making your decision.

You can also check out similar apps at Best Popup Apps For 2024 on Shopify App Store!

5. Tips for High-Converting Shopify Newsletter Popup

Have you ever wondered why your Shopify popup just isn't converting like you see elsewhere? Don't worry, it's a common struggle. We are here to give you some tips to optimize your newsletter popups and unlock their full potential!

5.1. Design and User Experience

  • Match your brand: Design your popup to visually align with your brand's colors, fonts, and overall aesthetic. This creates a cohesive user experience.
  • Keep it concise: Avoid overwhelming visitors with too much text. Focus on a clear value proposition and a strong call to action (CTA).
  • Mobile-friendly: Ensure your popup displays and functions flawlessly on all devices, especially smartphones.
  • Offer value: Clearly communicate the benefit of subscribing to your newsletter. This could be exclusive discounts, early access to new products, or valuable content.

Shopify pop up newsletter sign up

Bruno Magli’s Shopify pop up newsletter sign up

5.2. Timing and Targeting

  • Strategic timing: Don't bombard visitors right away. Consider using exit-intent popups to capture those leaving your site, or popups after a visitor has spent a certain amount of time browsing.
  • Target specific audiences: Some Shopify apps allow you to personalize popups based on visitor behavior. This can increase relevance and conversion rates.

popup newsletter Shopify

An exit-intent Shopify email popup

5.3. Testing and Optimization

  • A/B test variations: Experiment with different popup designs, CTAs, and offers to see what resonates best with your audience.
  • Track performance: Monitor your popup's click-through rate (CTR) and signup rate. Use this data to identify areas for improvement.
  • Don't be annoying: Avoid excessive popups or popups that block valuable content. This can lead to visitor frustration.

Shopify pop up newsletter sign up

 Remember to check the performance of your Shopify email popup campaigns

6. What You Should Avoid When Creating Newsletter Popup

6.1. MISTAKE #1: Bad Timing

Avoid popups that appear the moment someone lands on your website. This disrupts their browsing experience and makes them feel pressured. Consider Shopify exit-intent popup or timed popup that appear after visitors have been on the site for a while.

6.2. MISTAKE #2: Offering No Value

People are hesitant to give out their email addresses. Simply displaying random information without any special offer won't motivate them to take action and might even irritate them, despite their interest in your site. 
However, if you offer a special gift, provide solid reasons to join your list, or present some other valuable benefit, visitors are much more likely to click and engage. Try to use the Shopify discount popup to offer the deals for your customers in exchange for their subscription such as a discount, a free guide, or exclusive content.

6.3. MISTAKE #3: Having A Weak Call-To-Action (CTA)

Getting visitors to pay attention to pop-ups can be tough, but getting them to actually take action is even harder. Tell visitors exactly what you want them to do but don’t use generic phrases like "Submit". Instead, use strong verbs like "Subscribe Now," "Get Your Free Guide," or "Unlock Exclusive Content."

6.4. MISTAKE #4: Asking For Too Much Information

Even stunning popups with amazing offers can flop if you are trying to collect too much information. Avoid asking for too much information at this stage. Focus on the essentials, usually just the email address. You can gather additional details later.

6.5. MISTAKE #5: Having A Confusing Design

Imagine a visitor faced with a chaotic mix of text, colors, and tiny fonts. It's not inviting at all, is it? Avoid overwhelming designs and keep things simple and clear insteadUse easy-to-read fonts, contrasting colors, and keep the message brief and focused. This ensures visitors can quickly understand and act upon the information presented.

Take a look at some newsletter popup examples to get updated!

7. Conclusion

By implementing a well-designed and strategically timed Shopify newsletter popup, you can significantly grow your email list, boost customer engagement, and ultimately drive sales for your Shopify store.

You've now got all the steps you need to launch your Shopify newsletter popup. Ready to get started? Let's try our app, qikify Sales Popup & Proof, and see how it can elevate your Shopify store's marketing strategy!

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