Did you know that post-purchase upsells can boost revenue by up to 30% while also increasing customer retention? A study mentioned by Passionates indicates that 68% of customers are more receptive to complementary product offers immediately after making a purchase.
This highlights the power of Shopify post-purchase upsell, a strategy that allows businesses to maximize revenue without disrupting the buying process. Unlike traditional upselling, which takes place before or during checkout, post-purchase upsell Shopify lessens decision fatigue, making it easier for customers to accept additional offers.
In this guide, we’ll cover:
Understanding the psychology: How customer behavior drives the success of post-purchase upsell offers.
Top-ranking Shopify apps: A deep dive into the best post-purchase upsell apps, all built for Shopify, with powerful features to maximize revenue.
How to implement: Step-by-step guidance on using Shopify’s built-in features and third-party apps for seamless integration.
Let’s dive in!
1. Understanding Shopify post-purchase upsell
Post-purchase upselling is a high-converting sales strategy where businesses present additional offers after a customer completes their purchase.
Unlike pre-purchase upsells, which can sometimes overwhelm or distract shoppers, post-purchase upselling keeps the initial buying experience smooth while maximizing revenue. These offers typically appear on the order confirmation page or in a follow-up email, encouraging customers to add complementary products without re-entering payment details.
Post-purchase upsells work because they tap into several key psychological triggers:
Commitment bias: Once customers make a purchase, they tend to stay consistent with their decision. Since they’ve already spent money, they’re more open to adding extras that enhance their original order.
Impulse buying: The excitement of completing a purchase creates an emotional high, making customers more likely to accept an additional offer without overthinking.
Reduced decision fatigue: Since the main purchase is already finalized, a simple one-click upsell feels like an easy choice rather than a complex decision.
Scarcity and urgency: Limited-time upsell offers (such as “Add this now for 20% off - only available today!”) create a sense of urgency, motivating customers to act quickly.
Personalization and relevance: Offering products that complement the original purchase increases perceived value. For example, a customer buying running shoes is more likely to accept an upsell for premium insoles or moisture-wicking socks.
By leveraging these psychological principles, businesses can significantly boost their average order value (AOV) while enhancing customer satisfaction with well-timed and relevant offers.
On Shopify, post-purchase upselling is typically implemented through a one-click offer that appears after the customer completes checkout, but before they reach the thank-you page. This seamless integration ensures that customers don’t have to re-enter payment details, simplifying the upsell process. Shopify merchants can use third-party apps to set up these offers and deliver a frictionless experience.
Shopify post-purchase upsell offers can include discounted add-ons, exclusive product bundles, or time-sensitive upgrades, all of which present additional value to the customer. By incorporating well-timed post-purchase upsells, Shopify store owners can significantly increase their revenue while providing customers with extra benefits and a more satisfying shopping experience.
Having explored the psychological principles and benefits of post-purchase upselling, the next step is to look at the tools that make this strategy possible. To implement effective post-purchase upsells on Shopify, as we mentioned, you can leverage various apps designed to streamline the process and maximize conversions.
Let’s take a closer look at some of the top post-purchase upsell apps for Shopify that can help you optimize your upselling strategy and boost your revenue.
2. What is the best post-purchase upsell app for Shopify
Shopify offers a variety of powerful apps designed to help merchants create seamless one-click upsells, limited-time offers, and personalized product recommendations after checkout.
The best upsell apps integrate smoothly with Shopify’s checkout process, allowing customers to add extra products without re-entering payment details. Whether you’re looking to boost average order value (AOV), increase repeat purchases, or enhance customer satisfaction, these apps provide the tools to make post-purchase upselling easy and effective.
When selecting the right Shopify post-purchase upsell app, consider these key factors:
Ease of use: Apps with a user-friendly interface and seamless Shopify integration.
Customization options: The ability to tailor upsell funnels, thank you pages, and checkout experiences.
AI and automation: Smart upsell recommendations to maximize revenue with minimal effort.
Pricing structure: Plans that align with your store’s size and sales volume.
Analytics and A/B testing: Features that allow tracking and optimizing upsell performance.
Below, we’ll explore the top Shopify post-purchase upsell apps, highlighting their features, pricing, and how they can help you grow your store.
2.1. ReConvert Upsell & Cross Sell!
ReConvert post-purchase upsell Shopify is a leading app designed for those who want to maximize revenue after checkout. It allows store owners to create high-converting one-click upsells, cross-sells, and product bundles without disrupting the shopping experience.
Rating | 4.9/5.0 (5400+ reviews) |
Built for Shopify | ✅ |
Demo | View |
🔷 Pricing plan:
Free plan: Available for development stores only
Upsell Basic: $4.99/month
Upsell Premium: $7.99/month
Upsell Premium Pro: $14.99/month
🟢 Key features:
One-click upsells & cross-sells: Display personalized upsell offers after checkout without requiring customers to re-enter payment details.
Thank you page optimization: Customize the thank-you page with product recommendations, discount offers, and engaging upsell opportunities.
AI-powered upsell builder: Automatically suggests high-converting upsell offers based on customer behavior.
Bundle & product recommendations: Encourage customers to purchase bundled products at a discounted rate to increase overall order value.
Drag-and-drop upsell editor: Easily create post-purchase funnels with a no-code, user-friendly editor.
A/B testing & analytics: Optimize your upselling strategy with performance tracking, segmentation, and A/B testing tools.
Checkout rules & triggers: Set conditions to show personalized upsell offers based on customer segments, order value, or past purchases.
Seamless Shopify integration: Works directly in Shopify’s admin panel and supports popular apps like Klaviyo, Loox, Stamped, and 17Track.
🟠 Suitable use cases:
Maximizing post-purchase revenue: Ideal for merchants looking to increase average order value with well-timed post-checkout upsells and cross-sells.
Optimizing the thank-you page for upsells: Perfect for businesses that want to turn the thank-you page into a profitable upsell opportunity.
Using AI-driven upsells after checkout: Best suited for merchants who want AI-powered recommendations to increase post-purchase conversions.
2.2. AfterSell Post Purchase Upsell
AfterSell Post Purchase Upsell is a powerful Shopify post-purchase app designed to help Shopify merchants increase average order value and optimize the Shopify upsell at checkout experience. By offering one-click upsells and downsells after checkout, AfterSell allows store owners to capture additional revenue without disrupting the customer’s purchase journey.
Rating | 4.8/5.0 (1000+ reviews) |
Built for Shopify | ✅ |
Demo | View |
🔷 Pricing plan:
Free plan: Available for development stores only
0-500 orders: $34.99/month
501-1000 orders: $54.99/month
1001-2000 orders: $99.99/month
🟢 Key features:
One-click post-purchase upsell and downsell offers: Show compelling Shopify post-purchase upsell and downsell offers immediately after checkout, with no need for customers to re-enter payment details.
Customizable thank-you page: Enhance the thank-you page with reviews, FAQs, and cross-sell opportunities to improve engagement and drive additional sales.
Checkout page modifications for Shopify Plus: Merchants on Shopify Plus can customize the checkout Shopify post-purchase page with order bump upsells, social proof, and conversion-boosting elements.
Smart upsell triggers: Display personalized offers based on product type, cart value, customer tags, language, UTM parameters, and more.
Seamless mobile optimization: Ensure a smooth post-purchase upsell experience across all devices with a mobile-friendly interface.
Advanced analytics and insights: Track post-purchase upsell performance with in-depth data on conversion rates, revenue impact, and customer behavior.
🟠 Suitable use cases:
Increasing post-purchase revenue with one-click upsells: Ideal for merchants looking to maximize sales by offering strategic upsell and downsell opportunities immediately after checkout.
Enhancing the thank-you page to drive engagement: Perfect for businesses that want to turn their thank-you page into a revenue-generating asset with cross-sells, reviews, and FAQs.
Optimizing checkout upsells for Shopify Plus merchants: Best suited for Shopify Plus stores that want to improve their checkout process with order bumps and conversion boosters.
Personalizing upsell offers based on customer behavior: Great for merchants who want to target upsells based on factors like cart value, product selection, and customer segmentation.
2.3. One Click Upsell ‑ Zipify OCU
One Click Upsell – Zipify OCU is a versatile post-purchase upsell app Shopify that can help you maximize revenue with AI-powered pre- and post-purchase upsells. Unlike other apps that focus solely on post-checkout offers, Zipify OCU allows store owners to create upsell funnels throughout the entire customer journey, from the product page to the thank-you page.
Rating | 4.6/5.0 (400+ reviews) |
Built for Shopify | ❌ |
Demo | ❌ |
🔷 Pricing plan:
Starter: $8/month
Unlimited: $35/month
🟢 Key features:
AI-powered real-time upsells: Automatically generate personalized product recommendations to increase order value and conversions.
Pre and post-purchase upsell funnels: Offer upsells before checkout with pop-ups, widgets, and cart upgrades, while also presenting one-click upsells after checkout.
Slide cart drawer with built-in upsells: Boost average order value by displaying upsell suggestions, a free shipping bar, and incentives within the cart.
Shop App integration: Extend upsell opportunities beyond your Shopify store by adding upsells within the Shop App to capture additional sales.
In-checkout upsells for Shopify Plus merchants: Shopify Plus users can display targeted upsell offers directly within the checkout process to increase conversions.
Built-in split testing: Optimize upsell performance by A/B testing different offers and tracking key metrics like conversion rate and revenue impact.
Seamless Shopify integration: Works directly within Shopify’s admin panel and integrates with Zipify Pages, Recharge, and Shop Minis for a streamlined experience.
🟠 Suitable use cases:
Optimizing upsell offers with AI-powered personalization: Perfect for store owners who want to use artificial intelligence to create highly relevant product recommendations.
Boosting sales before and after checkout: Great for businesses that want to offer strategic pre-checkout cart upsells and one-click post-purchase upsells.
Leveraging upsells within the Shop App: Best for brands looking to unlock new revenue streams by adding upsells to Shopify’s Shop App.
2.4. Cart X ‑ Post Purchase Upsell
Cart X is a post-purchase upsell app for Shopify that helps merchants increase revenue and maximize average order value with one-click upsells, pop-ups, and thank-you page offers. Designed to convert existing customers into repeat buyers, Cart X enables store owners to create high-converting upsell funnels that drive additional sales after checkout.
Rating | 4.8/5.0 (180+ reviews) |
Built for Shopify | ❌ |
Demo | ❌ |
🔷 Pricing plan:
Free plan: Available for development stores only
0-100 orders: $9.99/month
101-200 orders: $14.99/month
201-500 orders: $29.99/month
🟢 Key features:
One-click post-purchase upsells (OCU): Increase revenue by offering relevant upsells immediately after checkout, without requiring customers to re-enter payment details.
Post-purchase pop-ups to boost sales: Display pop-ups with upsell recommendations right after checkout to encourage additional purchases.
Drag-and-drop thank-you page builder: Customize the thank-you page with cross-sells, discount offers, and product recommendations to drive more sales.
Check out upsells and order bumps: Present upsell offers at checkout to maximize order value before customers complete their purchase.
BOGO, bundle, and warranty upsells: Sell complementary products, extended warranties, or buy-one-get-one deals to increase post-purchase conversions.
Advanced analytics and performance tracking: Monitor upsell funnel success and optimize offers based on real-time data.
Seamless Shopify integration: Works directly within Shopify’s admin and supports multiple payment options like Stripe and PayPal.
🟠 Suitable use cases:
Turning the thank-you page into a sales generator: Perfect for businesses that want to optimize their thank-you page with upsell and cross-sell opportunities.
Using post-purchase pop-ups for additional conversions: Great for brands looking to keep customers engaged after checkout and encourage repeat purchases.
Selling warranties, bundles, and exclusive offers after checkout: Best for merchants who want to enhance their post-purchase experience with high-converting upsells.
Tracking upsell performance with in-depth analytics: Ideal for Shopify store owners who want to measure and improve their Shopify post-purchase upsell strategies.
2.5. Upsell Kit: BOGO, Bundle & 30+
Upsell Kit is a post-purchase upsell app for Shopify designed to increase sales and maximize customer value through BOGO, product bundles, volume discounts, and cart upsells. This all-in-one conversion marketing tool can implement post-purchase upsell and cross-sell strategies for Shopify buyers to enhance the shopping experience.
Rating | 5.0/5.0 (180+ reviews) |
Built for Shopify | ✅ |
Demo | View |
🔷 Pricing plan:
🟢 Key features:
Shopify post-purchase upsells and cart upsell offers: Present highly targeted upsell opportunities after checkout to increase revenue without disrupting the initial purchase.
BOGO and bundle offers: Encourage larger purchases with buy-one-get-one deals and customized product bundles.
Volume discounts and order rewards: Boost conversions by offering tiered pricing incentives for bulk purchases.
Countdown timers and low-stock alerts: Create urgency with limited-time offers to drive immediate action.
Trust-building features: Add payment logos, trust badges, and customer assurance tools to increase checkout confidence.
Sticky add-to-cart and free shipping bar: Enhance the shopping experience with engaging, conversion-boosting elements.
Multi-language support: Cater to a global audience with translations in over 20 languages.
🟠 Suitable use cases:
Encouraging bulk purchases and larger orders: Perfect for businesses that want to implement BOGO deals and volume discounts to incentivize more spending.
Boosting conversions with urgency and trust signals: Great for stores looking to leverage countdown timers, stock alerts, and payment badges to improve sales.
Enhancing cart and checkout with upsell elements: Best for merchants who want to optimize their cart experience with product add-ons and free gift offers.
Engaging international customers with multi-language support: Ideal for Shopify sellers catering to diverse markets with localized promotions and upsells.
To sum up, when selecting an app, you should consider factors like pricing, ease of use, integration with your store, and the type of upsell features you need. ReConvert and AfterSell excel in thank-you page customization, while Zipify OCU and Cart X provide seamless upsell funnels, and Upsell Kit is an all-in-one conversion tool.
With the right Shopify post-purchase upsell app, you can effortlessly increase AOV and improve customer experience.
Now that you’ve explored the best post-purchase upsell Shopify apps, the next step is implementation. In the following section, we’ll walk you through how to set up and optimize your post-purchase upsell strategy to ensure the best results for your store.
3. How to implement the Shopify post-purchase upsell solution
Implementing a post-purchase upsell solution for your Shopify store is a proven strategy to increase average order value (AOV) and enhance customer satisfaction.
In this section, we will cover the key methods for setting up post-purchase upsells on Shopify. You can either leverage Shopify’s built-in tools or use third-party apps for greater flexibility. We’ll walk through both approaches, highlight important technical considerations, and share best practices to optimize your Shopify post-purchase upsell strategy.
3.1. Using Shopify’s built-in features
There are several built-in features available and Shopify post-purchase upsell API to help you set up post-purchase upsell offers, but these are typically available for Shopify Plus merchants.
Here are the key tools you can use:
Checkout editor: For Shopify Plus users, the checkout editor allows you to customize the post-purchase experience by adding upsell offers directly into the thank-you page. You can display relevant products, discounts, or promotions after a customer completes their purchase.
Shopify Flow: Shopify’s Flow tool enables merchants to automate workflows based on customer actions. For example, you can set up an automation to trigger a post-purchase upsell offer after a customer completes their order. Flow can help you target specific segments based on order value, customer history, or purchase behavior.
These native tools allow you to create a seamless post-purchase upsell experience without relying on third-party apps, though they come with certain limitations when compared to app-based solutions.
3.2. Implementing with Shopify apps
For merchants seeking more flexibility or a simpler setup, post-purchase upsell apps provide a convenient solution. Shopify’s app marketplace offers a variety of apps designed to help you set up post-purchase upsell funnels.
One of the key benefits of using an upsell app is that it simplifies the setup process. These apps are developed by specialized providers who have a deep understanding of Shopify post-purchase upsell campaigns. As a result, they offer ready-made solutions that eliminate the need for merchants to manually figure out the right features or tactics. You’ll find key features such as one-click upsells, thank-you page customization, and AI-driven recommendations that are easy to implement without any coding.
Many apps also come with built-in A/B testing and analytics tools, allowing you to quickly test different upsell offers and track their performance. This enables you to optimize your offers and identify the ones with the best conversion rates, making it easier to fine-tune your Shopify post-purchase upsell strategy without having to invest significant time or resources into manual testing and analysis.
3.3. Other technical considerations
While post-purchase upsell apps are relatively easy to set up, there are several technical considerations to ensure a smooth and effective upselling experience:
Checkout customization limitations: Customizing the checkout page is not possible for merchants who are not on Shopify Plus. This means you will need to rely on apps that can manage post-purchase upsells via the thank-you page or through order bumps.
Avoiding checkout blocks: To make the upsell experience smooth, it’s crucial that upsell offers don’t require customers to re-enter their payment information or go through another checkout process. Look for apps that enable one-click upsells, where customers can accept offers without leaving the current page.
Mobile optimization: More and more customers are shopping via mobile devices, so it’s essential that your post-purchase upsell offers are fully mobile-responsive. Ensure that any upsell pop-ups or offers look great and function smoothly on mobile screens.
Integrations: Some upsell apps integrate with other platforms like Klaviyo or ReCharge, making it easier to trigger upsells based on customer behaviors or purchase history. Check the integrations available for your chosen app to ensure it can seamlessly connect with other tools in your store's tech stack.
By following these steps, best practices, and technical considerations, you’ll be well on your way to successfully implementing a Shopify post-purchase upsell solution that drives revenue and enhances the customer experience on your online store.
4. Conclusion: Maximizing revenue with Shopify post-purchase upsell
Incorporating post-purchase upselling into your Shopify store is a powerful way to increase your average order value (AOV) and provide a more personalized shopping experience. Whether you choose to utilize Shopify's built-in features or leverage third-party apps for more customization, the right strategy can help you maximize your revenue with minimal effort.
Key takeaway:
Post-purchase upselling is a high-converting strategy: It capitalizes on customer commitment and impulse buying after a successful purchase.
Psychological principles drive success: Commitment bias, impulse buying, reduced decision fatigue, scarcity, and personalization all play a role.
Shopify offers tools and apps for implementation: Built-in features (for Shopify Plus) and third-party apps simplify the process.
Key app features include: One-click upsells, customizable thank-you pages, AI-powered recommendations, A/B testing, and seamless Shopify integration.
Best practices focus on: Relevance, timing, pricing, clear value propositions, and a limited number of choices.
Technical considerations are important: Mobile optimization and avoiding checkout blocks are crucial for a smooth experience.
Now that you understand the benefits and implementation steps, we encourage you to explore the post-purchase upsell apps available in the Shopify app marketplace. By experimenting with different apps and strategies, you can discover the optimal solution that works best for your business and watch your revenue grow!
5. FAQs
A post-purchase upsell on Shopify is a sales technique that presents customers with additional product offers immediately after they've completed their initial purchase, but before they reach the "thank you" or order confirmation page.
The primary goal of post-purchase upselling is to increase the average order value (AOV) by encouraging customers to spend more.
For effective post-purchase upsells, focus on products that:
Directly complement the initial purchase: Think accessories or related items that enhance the customer's experience.
Offer clear, immediate value: This could be a discount, a bundled deal, a premium upgrade, or a convenient add-on.
Align with frequently purchased together items: Leverage sales data to offer products that naturally pair with the original purchase.
You can use multiple upsell offers, but strategic implementation is key:
Limit the number: Avoid overwhelming customers.
Prioritize relevance: Offer the most complementary item first.
Vary offer types: Use bundles, upgrades, accessories.
Test and optimize: Monitor performance and adjust.
Maintain positive customer experience: Ensure a smooth process.
Post-purchase upsells carry both potential risks and rewards regarding conversion rates.
Poor implementation, such as disruptive processes, overwhelming offers, or irrelevant products, can negatively impact both the original purchase and overall conversion rates.
However, when executed correctly, focusing on relevance, simplicity, and a seamless user experience, post-purchase upsells significantly boost Average Order Value (AOV) and enhance customer satisfaction. A/B testing is essential to optimize offers and minimize potential negative impacts.
To track post-purchase upsell success:
Monitor key metrics: AOV, upsell conversion rate, revenue from upsells, CLTV.
Use analytics tools: Shopify Analytics, app dashboards, Google Analytics.
A/B test offers: Compare variations for optimal performance.
Analyze customer feedback: Understand customer experience.
Set goals and regularly optimize: Adjust based on data.
Hannah
eCommerce Specialist
With over 5 years of experience under her belt, Hannah is an eCommerce writer who crafts content specifically for a website that deals with online sales. She simplifies technical details to assist entrepreneurs in utilizing the platform and launching their online ventures.
