Shopify email popup: Best apps and strategies for growth
Did you know that over 70% of eCommerce visitors leave without completing a purchase? For Shopify merchants, that means lost sales opportunities unless you have a smart strategy to capture and re-engage them. One of the most effective tools is the Shopify email popup.
Whether you’re here to:
Compare and research the best Shopify popup apps
Find a popup app you can install and start using right away
Or simply learn what email popups are, how they work, and best practices
…this guide is designed to cover all three needs.
We’ll break down the different types of email popups, evaluate the best Shopify email popup apps based on features and pricing, and walk you through setup and optimization strategies for higher conversion rate optimization. Our recommendations are backed by app testing, real user reviews, and performance insights from the Shopify App Store.
Let’s get started now!
1. What is a Shopify email popup?
How it works:
Trigger mechanisms: A popup can be set to appear when visitors meet certain behaviors, for example, moving their cursor toward the browser bar, after spending a set amount of time on your site, or after interacting with your content.
Display methods: Depending on the Shopify popup app, they may show as a modal, slide-in, or sticky bar. Many Shopify popup builder tools offer ready-to-use popup templates for newsletter signup popups, discount popup Shopify, or other email capture popups.
For business value, by using these flexible triggers and formats, email popups are central to email list growth, customer acquisition, and customer retention. They feed into your sales funnel optimization, allowing you to send discount popup Shopify offers, abandoned cart reminders, and newsletters.
2. Four main types of Shopify email popups
Not all Shopify email popups serve the same purpose. Different formats and triggers are designed to match different stages of the customer journey. Choosing the right one helps you maximize email capture popups, reduce cart abandonment, and improve overall conversion rate optimization.
Exit-intent popup Shopify | Welcome/ entry popups | Scroll-based popups | Time-delayed popups | |
|---|---|---|---|---|
How they work | Detects when a user is about to leave the site. | Appear immediately when someone lands on your store | Activated after the visitor scrolls a specific percentage of a page | Appears after a pre-set time on site. |
Best use cases |
| Introduce a Shopify newsletter popup with a first-purchase discount | Content-driven sites using popup email collection form tied to blog posts or guides | Offering promotional popup Shopify deals to customers who are already browsing multiple products |
Why it matters | Reduces bounce rate by engaging users at the final moment. | Quickly turns new visitors into subscribers through an effective email list-building popup. | Targets engaged visitors who show strong purchase or learning intent. | Balances engagement without overwhelming visitors too quickly. |
3. Top 7 best Shopify email popup apps
From the many options available on the Shopify App Store popup marketplace, we evaluated Shopify popup app choices across five key factors:
Core features: Availability of popup templates Shopify, customization options, and diverse triggers like exit intent, scroll, and time delay.
Integrations: Compatibility with popular email platforms like Mailchimp, Klaviyo, and native Shopify email.
Performance: Fast load times, responsive design, and mobile optimization.
Support: Quality of documentation, tutorials, and customer service responsiveness.
Pricing: Whether the app offers a free plan or premium tiers that justify their value.
Based on these criteria, we have selected the 6 best Shopify email popup apps to help store owners find the right solution for their business needs. Below are our top picks!
3.1 Qikify Sales Pop up & Proof: A strong all-in-one option
Built for Shopify
Rating: 4.9/5
Qikify Sales Pop up & Proof is a versatile Shopify popup app that combines email capture popups with real-time social proof to both grow your email list and build shopper trust. This makes it a strong all-in-one option for merchants who want to boost conversions while nurturing long-term customer relationships.
Key features:
Ready-to-use Shopify email popup templates for newsletters, discounts, and promotions
Full customization of text, images, and calls-to-action to match your brand identity
Multiple triggers for maximum relevance: exit intent popup Shopify, time-delayed display, and scroll-based activation
Social proof notifications to display recent purchases or sign-ups alongside popup email collection forms
Built-in popup conversion optimization tools to test and refine email capture performance
Integrations: Seamlessly connects with Mailchimp, Klaviyo, and native Shopify Email, making it easy to add Mailchimp popup to Shopify for list building.
Performance: Mobile-optimized, lightweight, and designed for popup conversion optimization.
Pricing:
Free plan available
Basic: $6.99/ month (or $67.10/year and save 20%)
Professional: $12.99/ month (or $124.67/year and save 20%)
Advanced: $19.99/ month (or $191.90/year and save 20%)
Support: Responsive customer support plus detailed documentation
Best for: Merchants seeking a budget-friendly yet powerful solution that wants to combine lead generation popups with credibility-boosting social proof.
3.2 Privy ‑ Email, SMS & Pop Ups: Easy to use, even if you’re not an expert
Not built for Shopify
Rating: 4.5/5
Privy ‑ Email, SMS & Pop Ups is one of the most popular Shopify popup apps, widely used for email marketing popups and on-site campaigns. The app provides pre-built Shopify newsletter popups, discount popup Shopify templates, and drag-and-drop editing that make setup quick and easy.
Key features:
Ready-to-use newsletter signup popup and email capture popup templates
Exit-intent triggers to recover abandoning visitors (exit intent popup Shopify)
Cart abandonment popups with incentives like free shipping or discounts
Advanced targeting and segmentation to reach the right audience
Integrations: Connects seamlessly with Mailchimp, Klaviyo, Attentive, Smile.io, Postscript, Emotive and other email providers (add Mailchimp popup to Shopify in one click).
Performance: Optimized for desktop and mobile; built to handle high-traffic Shopify stores without slowing page speed.
Support: Extensive documentation, tutorials, and responsive customer service are there with you every step of the setup process.
Pricing:
Pop Ups & Displays: $24/ month
Email: $30/ month
Email and SMS: $45/ month
Best for: Merchants who want an easy-to-use Shopify email popup app that focuses on email list growth and popup email collection, while also providing strong tools for cart abandonment popups and popup conversion optimization.
3.3 OptiMonk: Popup, CRO, A/B Test: Stunning templates for email, SMS, discount popups
Not built for Shopify
Rating: 4.8/5
OptiMonk: Popup, CRO, A/B Test is a conversion-focused Shopify email popup app built for merchants who want to deliver highly personalized shopping experiences. Instead of generic overlays, it allows you to create behavior-based email capture popups, newsletter signup popups, and discount popup Shopify offers that feel relevant to each visitor. This makes it especially valuable for reducing bounce rate and maximizing email list growth.
Key features:
Customizable popup templates Shopify for promotional popup Shopify campaigns, cart recovery, and lead generation
Behavior-driven triggers including exit intent popup Shopify, scroll depth, and time delay
A/B testing to refine messaging, design, and timing for the best results
Dynamic content personalization, e.g., showing different newsletter signup popups based on visitor segment
Strong popup email collection options that integrate seamlessly into sales funnel optimization strategies
Integrations: Compatible with Shopify Email, Mailchimp, Klaviyo, and 40+ other platforms, making it easy to add popup to Shopify and sync new subscribers to your marketing workflows.
Performance: Optimized for speed and mobile responsiveness; ensures Shopify popup campaigns don’t disrupt the browsing or checkout experience.
Support: Comprehensive tutorials, guides, and responsive customer support, plus resources for eCommerce marketing best practices.
Pricing:
Free plan available
Essential: $29/ month
Growth: $99/ month
Premium: $249/ month
Best for: Merchants who want to go beyond basic Shopify popup builder tools and leverage personalization, testing, and behavior-based targeting to maximize conversions and long-term customer retention.
3.4 Justuno ‑ Email & SMS Pop ups: The premium Shopify email popup app
Not built for Shopify
Rating: 4.6/5
Justuno ‑ Email & SMS Pop ups is not just an email capture popup tool; it’s a complete popup marketing tool for growing lists, increasing sales, and improving conversion rate optimization. Its advanced targeting makes it the best popup app for Shopify if you want to deliver tailored offers to every segment of your audience.
Key features:
AI-powered visitor engagement popups that adapt messaging to user behavior
Gamified popup email forms (like spin-to-win wheels) for higher popup email collection rates
Cart abandonment popups with dynamic incentives (e.g., discounts, free shipping)
Personalized product recommendation promotional popup Shopify campaigns
Integrations: Works with Postscript, Klaviyo, Yotpo, Iterable, Attentive, and Omnisend.
Performance: Highly optimized for large traffic volumes, ensuring eCommerce popup solutions run smoothly without slowing down the store.
Support: Premium support with account managers, extensive tutorials, and strategy resources.
Pricing:
Free plan available
10 K Lite Plan: $59/ month
20 K Lite Plan: $99/ month
50 K Lite Plan: $199/ month
Best for: Larger merchants who need a powerful Shopify popup builder for advanced personalization, email marketing popups, and long-term customer acquisition strategies.
3.5 Popupsmart: AI Popup, A/B Test: AI-Powered Shopify email popup solution
Not built for Shopify
Rating: 4.6/5
Popupsmart: AI Popup, A/B Test is a beginner-friendly, feature-rich Shopify popup builder that leverages AI to simplify campaign creation. With a no-code interface, it's ideal for merchants who want an effective Shopify email popup app without any technical setup.
Key features:
Gamification tools like spin-to-win and lottery ball popups to boost email capture popup performance and engagement.
A wide range of popup templates for Shopify, including newsletter signup popups, discount popup Shopify, and gamified email forms.
A/B testing, real-time analytics, and conversion tracking, perfect for popup conversion optimization.
Advanced targeting and personalization, segment popups by device, geolocation, traffic source, visitor behavior, and more.
Integrations: Works with Mailchimp, Klaviyo, Hubspot, Zapier, and other platforms, letting you easily add popup Shopify and sync new subscribers into email workflows.
Performance: Fast, responsive, and mobile-optimized, ideal for bounce rate reduction.
Support: Clear documentation, step-by-step guides, and responsive customer support for beginners.
Pricing:
Generous free plan with essential tools
Basic: $39/ month
Advanced: $69/ month
Professional: $99/ month
Best for: Small to medium Shopify stores that need a lightweight, no-code Shopify email popup app to quickly grow their email list with gamified popups, AI-driven targeting, and seamless email integrations.
3.6 Trustoo Pop ups, Email Popups: One of the best FREE Shopify popup apps
Built for Shopify
Rating: 5/5
Trustoo Pop ups, Email Popups is a fully Shopify email popup app designed to grow both email and SMS marketing lists. It features engaging opt-in popups, including exit-intent and spin-the-wheel formats, and is built to support email list growth, visitor engagement, and bounce rate reduction seamlessly.
Key features:
Opt-in email capture popups and signup forms to grow your email and SMS marketing list
Exit intent popup Shopify triggers and engaging gamified formats like spin-the-wheel popups to retain visitors before they leave
Fully customizable discount popup Shopify campaigns to boost conversions and recover carts
Easy-to-use editor to design branded popup email forms that match your store’s look and feel
Integrations: Integrate with any email marketing apps, like Klaviyo, Mailchimp, SMSBump, and Privy.
Performance: Lightweight, fast-loading, and optimized for both desktop and mobile, helping maintain site speed while improving eCommerce popup solutions.
Support: 24/7 responsive support via chat and email, bolstered by robust documentation and user-friendly onboarding.
Pricing: Offers a forever-free plan with essential features available immediately; no trial needed.
Best for: Merchants who want a free Shopify popup app that combines email list building popup tools with gamified engagement, smart exit-intent capture, and seamless integration for all-in-one email capture popup and customer acquisition workflows.
3.7 1Click Popups - Email Pop Ups: Top flexible Shopify exit intent apps for email capture
Built for Shopify
Rating: 4.9/5
1Click Popup - Email Pop Ups is a Shopify-built popup app that simplifies email and SMS list growth using visually appealing, conversion-focused popups.
Key features:
Visual editor with 30+ popup templates Shopify for newsletter signup popups, discount popup Shopify, spin-the-wheel overlays, embedded forms, and more.
Advanced triggers like exit intent, cart savers, announcement popups, and targeted popups on specific pages/products.
Auto-generated unique discount codes that can be auto-applied at checkout, a strong tool for popup conversion optimization.
Integrations: Native integration with Shopify Email and Automations, plus compatibility with Mailchimp, Klaviyo, ActiveCampaign, Postscript, and more, making it easy to add a Mailchimp popup to Shopify and automate popup email collection workflows.
Performance: Known for fast, reliable performance and full mobile responsiveness; user reviews consistently praise its sleek UI and seamless operation, aiding in bounce rate reduction.
Support: Highly rated for responsive and effective customer service, developers frequently implement requested features within a day, enhancing ease of use for store owners.
Pricing:
Offers a generous free plan (up to 5,000 popup views per month) with unlimited popups, follow-up emails, opt-ins, and exit-intent triggers.
Launch paid plan: $4.99/ month
Growth paid plan: $14.99/ month
Pro paid plan: $34.99/ month
Best for: Merchants seeking the best email popup Shopify app with advanced capabilities, such as gamified spin-the-wheel popups, exit-intent offers, and dynamic discount delivery, all managed from a user-friendly editor that scales with business growth.
4. How to set up email popups on Shopify?
4.1 The overall setup process for a Shopify email popup app
Here’s the general workflow when using any Shopify popup app to create a Shopify email popup:
Step 1. Choose & install: Browse the Shopify App Store popup marketplace (try free Shopify popup apps if testing).
Step 2. Pick a template: Select a Shopify newsletter popup, a discount popup Shopify, or another email capture popup.
Step 3. Customize: Adjust design, copy, and popup email forms in the Shopify popup builder.
Step 4. Set triggers & rules: Enable exit intent popup Shopify, time-delay/scroll, and target by device or page.
Step 5. Integrate email: Connect Shopify Email, Klaviyo, or add a Mailchimp popup to Shopify for automation.
Step 6. Publish & optimize email popup: Test on mobile/desktop; track with A/B tests for popup conversion optimization.
4.2 Example for setup process: Qikify Sales Pop up & Proof
Let’s walk through the setup steps using Qikify Sales Pop up & Proof, one of the best Shopify email popup apps:
Step 1: Install and access: Access the app from your Shopify admin under the Apps section.
Step 2: Create a new popup campaign > Scroll down to Popup > Select Manage
Step 3: Configure Shopify email popup settings, including:
Goal section: Choose your popup Collect email/phone > Add other fields in the Goal section such as: Popup title, Email label, Button text, etc.
Style section: Popup design and styling by adding fields like: Popup layout, Background Image URL, Title color, Description color, etc. All needs to match your brand.
Behavior section: Control when, where, and how often your popup appears. Set trigger type (exit intent popup, time-delay, scroll), trigger time, and repeat time to align with sales funnel optimization.
Trigger button section: The trigger button gives visitors a way to manually open your popup instead of relying only on automatic triggers like page load or exit intent.
The current settings are showing the Trigger button at the bottom of your Shopify popup with the button text “ GET DISCOUNT 30% NOW!!!”
Step 4: Save the popup and test it on your store
5. Shopify email popup: Best practices and examples
Shopify email popups, when used strategically, are not just signup forms; they are essential to any Shopify email marketing strategy.
By capturing attention at the right moment, they help grow your subscriber list, increase conversions, and deliver personalized customer experiences. The following best practices and examples highlight effective Shopify email popup design, messaging, and technical setups, along with strategies tailored for different industries, campaign types, and business sizes.
5.1 Design considerations for an effective Shopify email popup
A high-performing Shopify email popup should be eye-catching but not intrusive:
Use simple layouts that are easy to scan.
Align colors and fonts with your store’s branding.
Ensure the popup is mobile-friendly as well as desktop-ready.
Keep form fields minimal, usually just name and email.
Use clear visuals to support the message.
Highlight a bold call-to-action button to guide attention.
5.2 Messaging strategy of the best popup for Shopify
The right words turn casual visitors into subscribers:
Avoid generic copy like “Subscribe now.”
Write benefit-driven messaging, e.g.: “Unlock 30% off your first order”; “Be the first to shop new collections”.
Keep your message short and clear, highlight the value of subscribing (discounts, early access, perks).
Set expectations about email frequency or content type.
Match the tone and voice of your brand for consistency across all Shopify email marketing touchpoints.
5.3 Technical aspects of setting up a Shopify email popup
Most Shopify email popup apps are beginner-friendly and integrate smoothly with Shopify Email or platforms like MailChimp, Klaviyo and Omnisend. You can:
Test triggers: time delay, scroll depth, exit intent.
Run A/B tests for placement, timing, and offers.
Segment by behavior, device, or referral source.
5.4 Shopify email popup strategies with real examples
Adapting Shopify email popups for different industries
Structuring offers in multiple ways
Leveraging seasonal campaigns
Scaling Shopify email popups by business size
Small Shopify stores often rely on simple discount popups to build their list, while larger Shopify Plus businesses may run multi-layered popup campaigns with personalized offers based on customer segments and geographic targeting.
For example, Moana aimed to launch an affiliate and influencer program by leveraging its highly engaged customer base. To support this, the brand redesigned its email capture popup to include both an email address handle for new visitors, while also adding a secondary popup specifically for existing customers.
Returning shoppers were prompted to share their Instagram, and qualified participants were automatically funneled into an email campaign to activate them as brand ambassadors.
6. Conclusion
A Shopify email popup is often seen as a simple tactic and sometimes overlooked in eCommerce, but when used strategically with the right tool, it can deliver strong performance, grow your subscriber list, and increase conversions. The key lies in having a clear strategy and selecting the most suitable app for your store.
If you are still comparing solutions, here’s a quick breakdown:
Simple/basic apps: Focus on list growth and easy setup (e.g., Qikify Sales Pop up & Proof; Trustoo Pop ups, Email Popups).
Advanced apps: Offer segmentation, personalization, and seasonal campaign tools (e.g., Privy ‑ Email, SMS & Pop Ups; OptiMonk: Popup, CRO, A/B Test).
Enterprise-level apps: Provide robust features like A/B testing, deep integrations (Shopify Email, Klaviyo), and multi-layered campaigns (e.g., Popupsmart: AI Popup, A/B Test; Justuno ‑ Email & SMS Pop ups)
Try Qikify Sales Pop up & Proof or another free trial today and launch your first high-converting Shopify email popup!
Tide Dang
Content Creator | Qikify
